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Marketing guides

Welcome to our marketing guides and how to articles where we outline the key steps to completing common marketing tasks.

How to Create a Canva Brand Kit

How to Create a Canva Brand Kit

Creating a Canva brand kit centralises your brand assets, making it easy to maintain consistency across all marketing materials. This guide covers step-by-step setup, best practices and tips for optimising your kit for professional, on-brand content.

How to Set Up SKED Social

How to Set Up SKED Social

Setting up Sked Social properly streamline your content planning, scheduling and approvals while improving consistency and performance. This guide explains how to optimise workflows and align your social media efforts with your marketing strategy.

How to Set Up a Google Business Profile

How to Set Up a Google Business Profile

A Google Business Profile is essential for improving your visibility in local search results. This guide walks you through setting up your profile, verifying your business and preparing it to attract customers on Google Search and Maps.

How to Schedule Posts Across Multiple Platforms

How to Schedule Posts Across Multiple Platforms

Scheduling social media posts across platforms helps streamline your workflow and improve engagement. This guide covers content planning and timing optimisation to help you manage multi-channel posting effectively and scale your marketing efforts.

How to Analyse Competitor Backlinks and Build a Link Strategy

How to Analyse Competitor Backlinks and Build a Link Strategy

Understanding your competitors’ backlink profiles is essential for building a strong SEO strategy. This guide shows you how to analyse backlink data, uncover link-building tactics and identify opportunities to improve your search visibility.

How to Link Google Merchant Centre with Google Ads

How to Link Google Merchant Centre with Google Ads

Linking Google Merchant Center with Google Ads is essential for running shopping campaigns and improving product visibility. This guide shows how to connect both accounts for better performance and data integration.

How to Do Keyword Research for Beginners

How to Do Keyword Research for Beginners

Keyword research is key for SEO success. This beginner’s guide covers search intent, finding seed and long-tail keywords, competitor analysis, mapping keywords to content, and trends to attract traffic, boost rankings, and grow your online presence.

How to Set Up Abandoned Cart Emails

How to Set Up Abandoned Cart Emails

Abandoned cart emails help increase revenue by reminding customers of items left in their cart. This guide covers setup, segmentation, timing, automation, and optimisation strategies to maximise conversions and enhance customer experience.

How to Use LinkedIn for Business Marketing

How to Use LinkedIn for Business Marketing

LinkedIn is a powerful platform for business marketing when used strategically. This guide covers profile optimisation, content planning, audience targeting and paid campaigns to help your business generate leads and achieve measurable results.

How to Optimise Images for SEO

How to Optimise Images for SEO

Optimising images for SEO improves search rankings and user experience. This guide covers file formats, compression, alt text, captions, images, structured data, and continuous optimisation, helping your visuals drive traffic to enhance performance.

How to Set Up TikTok Ads Manager

How to Set Up TikTok Ads Manager

Setting up TikTok Ads Manager correctly helps campaigns reach the right audience and drive results. This guide covers setup, pixel installation, campaign creation, creative optimisation, analytics, and mistakes to avoid for successful TikTok ads.

How to Add a User to Meta Business Manager

How to Add a User to Meta Business Manager

Adding users to Meta Business Manager is necessary for efficient social media management. This guide helps with preparing user details, assigning roles, connecting assets, and ensuring smooth collaboration with your team or marketing consultants.

How to Migrate Facebook Assets to Business Manager

How to Migrate Facebook Assets to Business Manager

Migrating Facebook assets to Business Manager helps businesses organise Pages, Ad Accounts, and user access more securely. This guide shows how to transfer and manage your Facebook assets in one central location.

How to Add Q&A to Your Google Business Profile

How to Add Q&A to Your Google Business Profile

Adding Q&A to your Google Business Profile is a key part of local SEO. This guide explains how to create and manage questions and answers to help customers find information quickly and engage with your business.

How to Create and Submit an SEO Sitemap

How to Create and Submit an SEO Sitemap

A well-structured sitemap helps search engines crawl and understand your website more effectively. This guide explains how to create, optimise and submit your sitemap to ensure key pages are indexed and prioritised correctly.

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