Fractional CMO vs Full-Time CMO
A fractional CMO is a seasoned marketing pro. Think of them as your on-demand marketing strategist—there when you need them, without the hefty commitment.
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About
What is a Fractional CMO?
Get expert marketing leadership and strategy without the cost of a full-time executive.
A Chief Marketing Officer (CMO) is responsible for developing, implementing, and overseeing a business's entire marketing strategy. They drive revenue growth, structure marketing teams, plan campaigns, manage budgets, and ensure brand consistency across all channels.
However, hiring a full-time CMO isn't always practical – especially for growing businesses. A Fractional CMO is a senior marketing executive who provides the same high-level leadership and strategic oversight, but on a flexible, part-time basis. Instead of committing to a full-time salary, businesses get expert marketing direction at a fraction of the cost.
At Cemoh, our Fractional CMOs help businesses scale, refine their brand, and optimise their marketing strategy—whether for a few hours a week or as an ongoing part-time resource.
Role
What does a Fractional CMO do?
A Fractional CMO handles all the responsibilities of a full-time CMO, but on a scalable, cost-effective basis. Their role includes:
Developing a High-Impact Marketing Strategy
A Fractional CMO creates and executes a customised marketing strategy that aligns with your business goals—whether it's brand positioning, demand generation, or digital marketing growth.
Leading and Managing the Marketing Team
If you have an existing marketing team, your Fractional CMO provides leadership, guidance, and performance oversight to ensure every campaign delivers measurable results.
Hiring the Right Talent
Marketing success depends on having the right people in the right roles. A Fractional CMO helps recruit, train, and structure a marketing team that fits your company's needs.
Ensuring Brand Consistency Across All Channels
Your branding should be cohesive and recognisable. A Fractional CMO ensures your brand identity, messaging, and content are aligned across digital, print, and social channels.
Managing Paid and Organic Marketing Campaigns
Whether it's SEO, PPC, content marketing, or social media advertising, a Fractional CMO oversees data-driven marketing strategies to drive traffic, engagement, and conversions.
Tracking Performance and Optimising Results
Marketing isn't just about execution—it's about delivering ROI. A Fractional CMO monitors KPIs, conversion rates, and campaign performance, making data-backed decisions to improve results.
How It Works
How Cemoh's Fractional CMOs work
Our proven process ensures you're matched with a Fractional CMO who understands your industry, aligns with your goals, and delivers measurable results.
- 1 Understanding Your Business Needs
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We start by deeply understanding your business goals, marketing challenges, and team structure. This helps us identify the perfect Fractional CMO with relevant industry experience and expertise.
- 2 Matching You with the Right CMO
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Our proprietary matching process connects you with pre-vetted Fractional CMOs who have proven track records in your industry. You'll be introduced to CMOs who can deliver the strategic leadership you need.
- 3 Implementation & Results Tracking
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Your Fractional CMO will develop and execute a tailored marketing strategy, leading your team and tracking performance. Regular reporting ensures you see clear ROI and progress towards your goals.
Why Choose Us
Why rely on Cemoh to hire a Fractional CMO for your business?
Verified Talent
Our rigorous marketing recruitment process ensures that each of our marketers have the experience and expertise to address your needs with high-quality results. If you're interested in checking out our pool of talent or want to learn about their diverse backgrounds and expertise.
We Know Marketing
Our founders and services team have hundreds of years of marketing experience, equipping them with valuable insider knowledge, a deep understanding of the industry, and talent-matching expertise. We are marketers. We know marketers.
Flexible Hiring
We believe in versatility when it comes to marketing recruitment, which is why we don't fuss over long-term contracts like traditional agencies. In additional to full-time and part-time recruitment, we can assign marketers for smaller tasks and projects.
Cost-Effective
Get access to exceptional marketing expertise without the overhead of a full-time executive. Our flexible engagement models ensure you only pay for the strategic guidance and leadership you need.
Industry Expertise
Benefit from deep, industry-specific knowledge and expertise. Our specialists bring years of experience in your sector, ensuring strategies that are both innovative and relevant to your market.
Results Driven
We focus on delivering measurable outcomes and tangible business growth. Our approach combines strategic thinking with practical implementation to ensure your marketing investments drive real results.
Platform
Full visibility on the Cemoh platform
When you hire Fractional CMOs through Cemoh you receive access to our online platform to give you full visibility.
Accountabilty
See all of the days your Fractional CMOs have completed, receive notification emails and contact reports
Invoicing
Full invoicing transparency. Every invoice lists the service and date delivered all in a secure portal
Interact
Engage with your Fractional CMOs, comment and see a record of all activities in your timeline
Featured
Featured Fractional CMOs available now
Here are some of our top-rated Fractional Chief Marketing Officers who can help transform your business.
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Jezey W
Marketing Strategist
A passionate, energetic and focused marketing, communications and business consultant dedicated to driving results, and growth for your brand.
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Chris J
Chief Marketing Officer
Helping Australian businesses grow with expert digital marketing, eCommerce strategies, and tailored action plans.
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Christy G
Chief Marketing Officer
Results-driven Marketing Leader with Strategic Vision and Content Expertise
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Greta H
Marketing Strategist
Experienced Marketing Consultant with 20 Years of Expertise in Strategy, Event Management, and Brand Communications.
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Greg A
Chief Marketing Officer
Greg is a super experienced and well renowned brand and marketing strategist with a zest for challenges.
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Kristy H
Marketing Strategist
A seasoned and passionate marketer who understands the power of marketing for the success of forward thinking businesses.
Support
Frequently asked questions about Fractional CMOs
Find answers to common questions about hiring a Fractional CMO through Cemoh.
What is a Fractional CMO?
A Fractional CMO is an experienced marketing leader who works with your business on a part-time or project basis, providing strategic direction without the full-time cost. By bringing executive-level insight to your marketing function, they help drive growth and improve ROI while remaining flexible to your operational needs.
How can a Fractional CMO benefit my business?
A Fractional CMO offers the strategic oversight of a seasoned marketing executive but at a fraction of the cost of hiring a full-time CMO. This is particularly advantageous for small to medium-sized businesses that may not have the budget for a permanent senior marketing professional but still want high-level expertise and guidance.
How does Cemoh select and onboard a Fractional CMO?
Cemoh has a robust vetting process to ensure each Fractional CMO has proven expertise in your industry or a similar sector. After learning about your goals, we match you with the best candidate and facilitate a seamless onboarding process, setting clear objectives and key performance indicators from the outset.
How much does a Fractional CMO cost?
Fractional CMO rates vary depending on location, industry experience, and project scope. View our CMO Rate Guide for current market rates in your area. We'll work with you to find a solution that aligns with your budget while delivering the executive-level expertise you need.
How much time will the Fractional CMO spend on my business each week?
The time commitment can vary depending on the scope of the role and your specific needs. Some businesses may need only a few hours per week of strategic input, while others require a more hands-on approach. We work with you to determine a schedule and deliverables that make sense for your objectives.
What if I decide I need a full-time CMO later on?
Should your business outgrow the part-time model, we can help facilitate the transition to a full-time senior marketing role. Cemoh offers comprehensive recruitment services, ensuring a smooth handover from the Fractional CMO to a permanent team member who can continue driving your marketing strategy forward.
Resources
From the blog
Some of the latest Fractional Chief Marketing officer articles from our blog.
Why Your Startup Needs a Fractional CMO
If you need to scale up your marketing without draining your budget, here are ten reasons why a Fractional CMO could be the best decision you make for your business in 2025.
What Does a Fractional CMO Do for B2C Companies?
A recurring challenge for most B2C companies is successfully reaching and engaging with their target audience. The digital marketing landscape is an evolving one which can be overwhelming for businesses to effectively navigate the complexities of...
What Does a Fractional CMO Do for B2B Companies?
B2B companies are constantly seeking innovative ways to stay ahead of the competition and drive meaningful growth. One strategy that has gained significant traction in recent years is hiring a Fractional Chief Marketing Officer (CMO) to help...
What Does a Successful Fractional CMO Do?
A challenging business landscape means companies are constantly seeking innovative ways to stay ahead of the curve and maximise their marketing efforts. One emerging trend that has gained significant traction is the concept of hiring a Fractional...
Should my Business Hire a Fractional CMO or Use an Agency?
When it comes to marketing strategies, businesses often face the dilemma of whether to hire a fractional CMO or work with a marketing agency. Both options offer unique benefits and drawbacks, making the decision a challenging one. In this blog...
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