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Cemoh Marketing Podcast

The Cemoh Marketing Podcast is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing CEOs, business leaders, entrepreneurs and marketing experts. 

The podcast can streamed below, or found on Spotify, Apple Podcasts, Google Podcasts, Deezer and more.

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  • PODCAST EP 118

  • November 26, 2021

The Importance of Brand Experience with Rich Curtis

How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffiness around brand purpose and experience, how COVID has affected brands and what it really takes to truly deliver purpose and experience through your brand.

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About the host

Simon Dell is co-founder and CEO of Cemoh and has over 14-years marketing experience with FMCG products and through running his own agency and consultancy.

Since 2018, Simon Dell has interviewed key business and marketing people across Australia and the world including Shark Tank’s Glen Richards, Peter Lackovic from The Entourage, Glenn Cooper, the Chairman of Coopers Brewery, TV host Jules Lund and Big Brother presenter Mike Goldman.

Simon started off his marketing career as a marketing activation manager with Lion Nathan in Brisbane, Australia, helping activate campaigns for brands such as XXXX, Tooheys and Heineken. In 2009, he launched his first full-service marketing agency TwoCents which grew to 15 people at its peak and worked with clients of all different sizes and industries.

Cemoh was created in 2020 after having gone through a couple of rebranding and repositioning exercises, and is now dedicated to supporting businesses in Australia with the best marketing staff to help them grow. Find out more about Cemoh below.

ABOUT CEMOH

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All things marketing, advertising, tech & business

Rich Curtis Cemoh Marketing Podcast
Podcast

PODCAST EP 118

The Importance of Brand Experience with Rich Curtis

How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffiness around brand purpose and experience, how COVID has affected brands and what it really takes to truly deliver purpose and experience through your brand.

Listen Now
Cheryl Hayman Cemoh Marketing Podcast
Podcast

PODCAST EP 117

Transitioning from Marketing to the Board with Cheryl Hayman

Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such as Unilever, J Walter Thompson and George Weston Foods. Cheryl has spent the last decade on a number of boards, helping women progress out of corporate life into board positions. In this episode, Cheryl takes us through how to better understand your brand; the value and skills you provide, how to select the right boards and where opportunities are to upskill.

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Darren Needham-Walker Cemoh Marketing Podcast
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PODCAST EP 116

Creating a Need For Your Product and How to Keep Your Team Inspired with Darren Needham-Walker

How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also describes that a childlike curiosity is a key to being a successful marketer, that you’ve got to question everything. Additionally, you’ve got to relate to everyone as an individual and recognise and understand who they really are.

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Scott Jeffrey Miller Cemoh Marketing Podcast
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PODCAST EP 115

A New Approach to Marketing with Scott Jeffery Miller

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, and fellow podcast host Scott J. Miller joins Simon Dell to talk through new approaches to marketing. They discuss how the change of the world is creating new marketing strategies; they touch on Scott’s interview with Matthew McConaughey and the new release of Scott’s book “Marketing Mess to Brand Success.” If you are looking for an entertaining episode on how you can approach marketing differently, then take a listen.

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Getting Content to Work For Your Business, Not Against it with Brad Smith

It’s all about content! How often do we hear that as marketers, but do we really know what that looks like in practice? Is it about volume, keyword research, backlinks or quality? Simon talks with the CEO of Codeless & Wordable, Brad Smith, who is all about content, the creation, production and optimisation. Giving his insights on the do’s and don’t when creating content. How best to use your content to work for your business and not against it. Brad also takes us through what makes up good content, what to avoid when creating content and how to use content to boost your ROI.

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How Ecommerce Growth Has Impacted the Courier Business with Mark McGinley

The growth of e-commerce has brought significant opportunities to retailers, as most of us would have shifted from in-store to online channels. But what does that mean for the people responsible for getting our packages from the retailers to our homes? In this week’s episode, Simon talks with Mark Mcginley, CEO of Couriers Please, who gives some insight into the business of couriers and how new shopping habits have impacted the couriers business.

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