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Listen NowCemoh 129: Marketing boring products
On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific. Learn how EJ market their boring yet essential product.
Show Notes
How To: Marketing Boring Products
On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific about marketing a boring product.
EJ is a fifth generation family business, headquartered in Michigan and established in 1880. EJ design, manufacture and distribute access solutions for the world’s growing infrastructure.
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Transcript
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