Australia is full of dental patients who don't know you exist!

Angus Wurth has spent 20+ years finding exactly where dental and healthcare marketing is leaking money, and where it's leaving growth on the table. He's the one who personally runs your diagnostic, not a junior researcher working off a checklist.

He knows what he's looking for because he's sat inside the problem before. At Impression Dental Group, a 20 clinic network, Angus was brought in after the previous marketing setup had quietly stopped working. He found broken attribution across the group's systems, meaning nobody could trace a booking back to the campaign that drove it. He rebuilt the tracking and cut cost per acquisition inside 90 days.

At the Invisible Orthodontist, a specialist orthodontic marketing group spanning 150 practices globally, Angus was Global Director of Digital Performance, running paid search and social performance across the full portfolio. He also led the marketing roadshow, training practice owners and non marketing front desk staff directly on how to convert an enquiry into a booked patient, not just how to run a campaign.

That experience is central to how Angus works. He doesn't stop at getting the ad accounts performing. He trains the people answering your phones and your enquiries, because that's usually where good leads quietly go to die. It's how he makes sure the leads coming in actually turn into patients through your door.