How to Audit and Optimise Your Website URL Structure in WordPress
This guide explains how to classify, redirect, de-index and canonicalise URLs in WordPress to improve crawl efficiency and long-term SEO performance.
Resources
Marketing guides
Welcome to our marketing guides and how to articles where we outline the key steps to completing common marketing tasks.
How to Grant and Manage User Access in Google Tag Manager
Properly managing user access in Google Tag Manager ensures secure, controlled implementation of tracking scripts and marketing tags. This guide explains how to assign the correct permission levels and maintain strong authority over your GTM account.
How to Exclude Internal Traffic in Google Analytics 4
Internal visits can significantly distort your analytics data. This guide explains how to define and activate an internal traffic filter in Google Analytics 4 to ensure your reporting reflects real user behaviour only.
How to Set Up a Google Ads Account Properly
Setting up your Google Ads account correctly is the first step towards running effective and measurable campaigns.
How to Install BDOW (Sumo) Using Google Tag Manager
Installing BDOW through Google Tag Manager centralises your marketing scripts and simplifies ongoing management. This guide explains how to implement Sumo correctly so you can grow website traffic and build your subscriber base efficiently.
How to Set Up Pinterest Ads Conversion Tracking Using Google Tag Manager
Accurate conversion tracking is essential for measuring Pinterest Ads performance. This guide explains how to implement Pinterest conversion events using Google Tag Manager so you can optimise campaigns and improve return on ad spend.
The Complete Guest Blogging SOP: How to Build High-Quality Backlinks at Scale
Guest blogging remains one of the most effective strategies for earning authoritative, contextual backlinks.
How to Give an Agency Access to Your ISSUU Account
Want an agency to help manage your ISSUU content but unsure how to share access safely? Here is a straightforward guide to letting them in without losing control.
How to Give an Agency Access to Your Pinterest Account
Pinterest is more than just a pinboard of inspiration. If you are working with a marketing agency or social media coordinator, they will need access to do their job properly. Here is how to give it, safely and professionally.
How to Add Social Sharing Links to Your Website Using Sumo
Social sharing links make it effortless for visitors to distribute your content across their preferred social media platforms. When implemented correctly, they increase engagement, expand reach and help amplify your content beyond your website.
How to Optimise YouTube Videos for Maximum Reach and Visibility
Optimising your YouTube videos ensures your content is discoverable, engaging and aligned with how users search and consume video. When done correctly, YouTube optimisation can significantly increase brand awareness and long-term organic traffic.
How to Advertise on Pinterest
Pinterest is where people go to plan their next move. Whether it is a purchase, a project or a whole lifestyle change, advertising on Pinterest can put your brand right in front of action-takers.
How to Create Flipbook Brochures and Newsletters with ISSUU
Want to bring your brochure or newsletter to life online? ISSUU makes it easy to publish interactive flipbooks that feel premium and professional.
How to Navigate TikTok for Beginners
Just joined TikTok and not sure where to start? This beginner’s guide will help you confidently explore the app, interact with content and maybe even post your first video.
How to Use ChatGPT to Generate Meta Ad Copy
Struggling to write Meta ads that actually perform? This guide shows you how to use ChatGPT to generate engaging, conversion-focused copy that resonates.
How to Use ChatGPT for Beginners
Curious about ChatGPT but not sure where to begin? This guide will walk you through everything you need to know to get started without feeling overwhelmed.
How to Use WeTransfer to Share Large Files With Agencies and Partners
Trying to send huge files to a designer, developer or agency but hitting size limits? WeTransfer makes it simple. Here is how to use it properly, without any headaches.
How to Embed ISSUU Flipbooks on Your Website
Looking to showcase your magazine, brochure or newsletter online with style? Embedding an ISSUU flipbook on your website gives readers a stunning, interactive experience.
How to Use Google Search Console
Curious how your website shows up in Google search results? Google Search Console gives you a clear view of performance, visibility and errors, all in one place.
How to Use Google Trends
Wondering what the world is searching for right now? Google Trends shows you real time search interest and patterns so you can make smarter decisions.
How to Use Ahrefs
Want to improve your website’s SEO but do not know where to start? Ahrefs is one of the most powerful tools available for researching search performance, competitors and opportunities.