How to Create an Automated Welcome Email in Mailchimp
An automated welcome email helps you build trust with new subscribers from the moment they join your email list. This guide explains how to create and automate a welcome email in Mailchimp.
Resources
Marketing guides
Welcome to our marketing guides and how to articles where we outline the key steps to completing common marketing tasks.
How to Link Google Merchant Centre with Google Ads
Linking Google Merchant Center with Google Ads is essential for running shopping campaigns and improving product visibility. This guide shows how to connect both accounts for better performance and data integration.
How to Do Keyword Research for Beginners
Keyword research is key for SEO success. This beginner’s guide covers search intent, finding seed and long-tail keywords, competitor analysis, mapping keywords to content, and trends to attract traffic, boost rankings, and grow your online presence.
How to Set Up Abandoned Cart Emails
Abandoned cart emails help increase revenue by reminding customers of items left in their cart. This guide covers setup, segmentation, timing, automation, and optimisation strategies to maximise conversions and enhance customer experience.
How to Use LinkedIn for Business Marketing
LinkedIn is a powerful platform for business marketing when used strategically. This guide covers profile optimisation, content planning, audience targeting and paid campaigns to help your business generate leads and achieve measurable results.
How to Optimise Images for SEO
Optimising images for SEO improves search rankings and user experience. This guide covers file formats, compression, alt text, captions, images, structured data, and continuous optimisation, helping your visuals drive traffic to enhance performance.
How to Set Up TikTok Ads Manager
Setting up TikTok Ads Manager correctly helps campaigns reach the right audience and drive results. This guide covers setup, pixel installation, campaign creation, creative optimisation, analytics, and mistakes to avoid for successful TikTok ads.
How to Add a User to Meta Business Manager
Adding users to Meta Business Manager is necessary for efficient social media management. This guide helps with preparing user details, assigning roles, connecting assets, and ensuring smooth collaboration with your team or marketing consultants.
How to Migrate Facebook Assets to Business Manager
Migrating Facebook assets to Business Manager helps businesses organise Pages, Ad Accounts, and user access more securely. This guide shows how to transfer and manage your Facebook assets in one central location.
How to Add Q&A to Your Google Business Profile
Adding Q&A to your Google Business Profile is a key part of local SEO. This guide explains how to create and manage questions and answers to help customers find information quickly and engage with your business.
How to Create and Submit an SEO Sitemap
A well-structured sitemap helps search engines crawl and understand your website more effectively. This guide explains how to create, optimise and submit your sitemap to ensure key pages are indexed and prioritised correctly.
How to Create a Facebook Remarketing Campaign for Abandoned Carts
Remarketing campaigns are one of the most effective ways to recover lost sales. This guide shows you how to create a Facebook remarketing campaign that targets high-intent users and drives conversions with minimal setup time.
How to Turn Blog Posts into Engaging Social Media Content
Repurposing blog content into social media posts is a simple way to increase reach and drive traffic. This guide outlines a repeatable process to create engaging social updates from your existing blog content.
SEO Audit Checklist: How to Audit Any Webpage for Better Rankings
An SEO audit identifies what’s working, what isn’t and where to focus first. This guide provides a structured checklist to evaluate any webpage and prioritise actions that improve rankings and organic traffic.
Email Campaign QA Checklist: Test Emails Before Sending
Email mistakes cannot be undone once a campaign is sent. This checklist provides a simple, repeatable process to test emails for errors, broken links and display issues before going live.
How to Set Up Meta Conversion Tracking Using Standard Events and Custom Conversions
This guide outlines how to implement Standard Events and Custom Conversions correctly so you can optimise campaigns, measure performance and improve return on ad spend.
How to Audit and Optimise Your Website URL Structure in WordPress
This guide explains how to classify, redirect, de-index and canonicalise URLs in WordPress to improve crawl efficiency and long-term SEO performance.
How to Grant and Manage User Access in Google Tag Manager
Properly managing user access in Google Tag Manager ensures secure, controlled implementation of tracking scripts and marketing tags. This guide explains how to assign the correct permission levels and maintain strong authority over your GTM account.
How to Exclude Internal Traffic in Google Analytics 4
Internal visits can significantly distort your analytics data. This guide explains how to define and activate an internal traffic filter in Google Analytics 4 to ensure your reporting reflects real user behaviour only.
How to Set Up a Google Ads Account Properly
Setting up your Google Ads account correctly is the first step towards running effective and measurable campaigns.
How to Install BDOW (Sumo) Using Google Tag Manager
Installing BDOW through Google Tag Manager centralises your marketing scripts and simplifies ongoing management. This guide explains how to implement Sumo correctly so you can grow website traffic and build your subscriber base efficiently.