Skip to content
1300 375 712 Match me with an expert

29 Jul 2026

How to Set Up a Google Analytics 4 Account

Setting up a Google Analytics 4 account is the first step in tracking your website or app performance. This guide shows how to create a GA4 account so you can start collecting and analysing data.

Guide
myriam-jessier-VHXiGXxwOQ4-unsplash
Table of Contents

Goal: Set up a Google Analytics 4 account from scratch.

Ideal Outcome: Successfully create a Google Analytics 4 account ready to be implemented on your website or app.

Prerequisites or requirements:

  • You must have a Google account
  • If you do not have one, create a Google account before proceeding

Why this is important: Google Analytics 4 is the next-generation analytics platform that replaces Universal Analytics. It is privacy-focused and designed to track customer journeys across multiple devices and platforms more effectively.

Where this is done: Google Analytics.

When this is done: Before making your website or app public.

Who does this:

  • Marketing manager
  • Marketing consultant
  • Any person responsible for marketing strategy

Sign up for a Google Analytics account

If you already have a Google Analytics account:

  • Go to “Admin”
55
  • Click “Create” → “Account”
1

If you do not have an existing account:

  • Click “Start measuring”

Account setup

  • Enter an account name
    • Recommended: Use your business, brand, or company name
3
  • Avoid using your website name at this stage
  • Click “Next”

Note: One account can contain multiple properties.

Property setup

  • Enter a property name
    • Use your website or app name
  • Select:
    • Time zone
    • Currency
  • Click “Next”
4

Business information

  • Enter:
    • Industry category
    • Business size (number of employees)
5
  • Click “Next”
  • Select your business objectives (you may choose multiple)
  • Click “Create”
  • Accept the Google Analytics Terms of Service

Set up a data stream

  • Choose your platform:
    • Select “Web” (for websites)
  • Enter:
    • Website URL
    • Stream name (for identification)
  • Ensure “Enhanced measurement” is enabled
  • Click “Create stream”

Completion

  • You will be directed to a data stream summary page
  • This confirms your Google Analytics 4 account has been successfully created

Next steps

  • Connect your GA4 account to your website for tracking
  • This can be done using Google Tag Manager or other integration methods

This ensures your data starts collecting correctly once your website goes live.

View all