How to Hire a Great Fractional CMO
Companies are constantly seeking innovative strategies to gain a competitive edge. One such strategy is hiring a Fractional Chief Marketing Officer (CMO). A Fractional CMO is a senior-level marketing...
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Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
How to Unify Sales and Marketing
The alignment between sales and marketing is crucial for the success of any organisation. Sales and marketing teams, although working towards a common goal of generating revenue, often find themselves operating in silos with limited collaboration...
What is a Fractional CMO?
Companies are constantly seeking innovative ways to stay ahead of the competition. One emerging trend is to use Fractional Chief Marketing Officers (CMOs), who bring a wealth of expertise and strategic...
Building a Successful Mentor-Mentee Relationship: 6 Key Principles for Effective Business Coaching
A unique relationship in the business world is that of the mentor-mentee, here’s how you can create one yourself, writes PAUL FARMER. Mentorship and business coaching has emerged as a useful tool for those young business entrepreneurs who are...
6 Awesome Questions You Need To Be Asking During A Job Interview
Preparing for a job interview can be a daunting task, especially if it’s been a few years since your previous encounter. In our line of business, we interview marketing consultants on a weekly basis which has allowed us to be exposed to a variety...
5 Great Tips For Mastering Essential Copywriting Skills
In the world of advertising and communication, captivating copy holds immense power. It's not confined to high-profile brand campaigns; instead, it's the essence of engaging emails, compelling social media posts, and even those captivating blogs -..
Why Outsourcing Should Be Included In Your Strategic Plan
In the world of competitive and fast-paced business, an effective strategy is the key to success. One critical component that many businesses are now embracing in their strategic planning is outsourcing. Outsourcing refers to the practice of hiring.
Circonomy - Turning A Dream Into Reality
In June I hosted our fourth DrinkedIn event at Sea Legs Brewery Co in Kangaroo Point. It was another great networking occasion with businesspeople and fractional CMOs from all walks of life who got to hear from two guest speakers, learnt more about.
The Art of Persuasion: How to Influence Customers with Clever Christmas Inspired Digital Marketing Campaigns
In lieu of the traditional Christmas TV commercial, brands have been mixing up their marketing approach with more innovative digital campaigns designed to surprise, delight and of course persuade consumers over the festive season. Some companies...
Why Marketing Teams and Business Owners Should Use an All-In-One Marketing Platform
Small businesses should be pivoting their digital marketing practices to all-in-one platforms – Kristy Hunter explains why. Marketing is a critical aspect of any business, and it's essential to have the right tools to support your marketing...
The 6 Step Brand Recovery Roadmap: From Insolvency to Rebirth
Insolvency and bankruptcy can impact any business, especially in times like today where interest rates and inflation have skyrocketed – here’s how to recover your brand from insolvency to rebirth, writes ANDREW WEATHERLEY. In the ever-changing...
Marketing Fails: Five Monumental Christmas Marketing Campaign Blunders
A little shock value or dark humour might make a Christmas marketing campaign memorable, but some creative directors dare to walk the fine line between brilliant and offensive. These notorious Christmas campaigns from around the world were...
Discover Our Top 5 Marketing AI Tools To Grow Your Business
In the ever-evolving landscape of marketing, staying ahead of the competition is essential. With the use of artificial intelligence (AI) becoming mainstream, we now have access to some of the best marketing AI tools and apps that can massively...
How To Measure the ROI Success of Your Digital Marketing Efforts
Understanding the ROI of your digital marketing endeavours is crucial for campaign success – here’s how to measure and analyse it, writes JASON LE. In the dynamic and fiercely competitive business landscape of today, digital marketing has...
Web Design Brand Identity: Building a Strong Online Presence
Explore how web design affects conversion rates and how to optimise your website for conversions and drive measurable results for your business. In the digital landscape, where clicks hold immense potential, web design emerges as a powerful...
Wordpress or Shopify? We help you to choose the platform suited to your business.
WordPress and Shopify are two of the most popular CMS platforms. Both platforms offer unique features that cater to different needs and requirements of businesses. In this article, we will compare WordPress and Shopify, and discuss the benefits of..
How to Hire a Marketing Consultant
Hiring marketing consultants to support the growth of your business can be a challenging task. With thousands of marketing agencies and freelancers to choose from, making the right decision for your business can be overwhelming and...
MarTech! How Does Yours Stack Up?
Growth. It's the fundamental goal of any business. Perhaps you're in the infancy stages of starting a new entity? Or maybe you've just reached your second year of operations with revenue exceeding expectations? Heck, could one of your competitors be.
Cemoh: Removing The Insecurities That Come With Freelancing
At first glance, freelancers seem to have it made: flexible working hours, no daily commute through rush-hour traffic, more convenient childcare arrangements, and no demanding boss to report to. But is the grass really greener on the other...
Best 8 Lead Generation Techniques For 2022
Generating visitors to your website can be a frustratingly difficult objective for your business to achieve. With browsers flooding search engines like Google, it's getting harder and harder to stand out from the digital crowd - especially if...
What is Visual Hierarchy? Here's How to Create Attention-Grabbing Content Using these 5 Key Principles.
Have you ever played one of those games where you have to guess the name of a brand based on their logo with the twist being that you’re purely looking at the visual design aspect of the brand, without any words or letters? Like this one below....