Women in Business Grant: Smart Ways to Use The Money
The Lord Mayor’s Women in Business Grant 2026 offers up to $5,000 for Brisbane women entrepreneurs to grow their businesses. Discover how this funding could boost your marketing.
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Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Top Tools for Fractional Marketers to Stay Organised and Deliver Impact
Fractional marketers juggle multiple clients, deadlines, and campaigns, making the right tools useful. Here’s your go-to list of software and platforms to help you stay organised.
How to Build Buzz for Events Without a Massive Team
You don’t need a big marketing department to create excitement around your event. With the right strategies, tools, and partnerships, you can build buzz, increase attendance, and make your event a success.
How a Fractional SEO Expert Can Help You Rank Without Breaking the Bank
A Fractional SEO expert gives your business top-tier search engine expertise without the cost of a full-time hire. From strategy to execution, they help you climb Google rankings, boost visibility, and generate leads.
What to Expect From a PPC Audit (And Why You Need One)
A PPC audit reveals where your ad spend is leaking and how to boost campaign ROI.
Content That Converts: What CEOs Need to Know About Hiring Writers
CEOs and HR leads know great content is about results. This guide explains exactly how to hire writers who turn browsers into buyers, boost your brand authority, and deliver measurable ROI, plus where to find the right marketing expertise.
Brand Consistency Across Teams: Tips for CEOs Working With Multiple Creatives
Maintaining brand consistency across multiple creative teams is about guiding it. For CEOs and HR leads, the right processes, tools, and leadership strategies can keep everyone aligned while still producing fresh, impactful work. Here’s how.
10 Signs You Need Fractional Marketing Support
As a CEO, recognising when you need fractional marketing support can help you stay agile, control costs, and boost growth. This post outlines ten clear signs, from inefficiency to hiring gaps, to guide your decision. Download our Fractional vs Full-t
Collaborating With Fractional Marketers: Tips for a Smooth Onboarding
If you’re a CEO or HR lead onboarding a fractional digital marketer, these proven strategies help you define clear goals, embed them in your culture, use the right collaboration tools, and set feedback loops early, so you get fast results with minima
How to Choose the Right Marketing Talent for Your Stage of Growth
A CEO needs to choose marketing talent based on the business growth stage, from nimble generalists in early startup, to specialist leaders in growth or mature phases. This guide shows exactly who to hire when and how to align marketing talent with st
How Fast-Growing Brands Streamline Marketing Without Burning Out Their Team
Scaling marketing isn't just about doing more; it's about doing it better. It's about getting things done better with less chaos.
Freelancers vs. Fractional Marketers: What’s the Difference?
Struggling to choose between freelancers and fractional marketers? This guide breaks down the differences in strategy, cost, team impact, and scalability, so you can make the right hire for your business. Discover why a Fractional Digital Marketing E
The Role of AI in Modern Marketing
AI is revolutionising marketing, from hyper‑personalisation and predictive analytics to content automation and workflow optimisation. This blog shows consultants how to leverage AI ethically, stay ahead of trends, and build careers in an AI‑powered w
Marketing Not Working? Why Your Strategy Might Be Stuck
If your marketing isn’t working, it’s likely misaligned across strategy, execution, channels. This article explores why your strategy might be stuck, outlines actionable fixes, and offers how to gain clarity and momentum, plus how to get help from Ce
Fractional CMOs vs Marketing Agencies: Who Gives You More Control?
Wondering whether a Fractional CMO or an agency gives you more control? This article, tailored to CEOs and HR Leads, examines strategy alignment, budget transparency, execution ownership, and flexibility, showing why hiring a Fractional Digital Marke
Should You Be a Marketing Generalist or Specialise in One Area?
Are you better off as a marketing generalist or a specialist? This post helps Australian marketing professionals and consultants assess their strengths, career goals, and market demand, then choose whether breadth, depth, or a hybrid T‑shaped profile
Setting Your Rates as a Fractional Marketing Consultant in 2025
This guide covers Australian benchmarks, pricing models, negotiation tactics, and tools to grow your consultancy sustainably while communicating your value with confidence.
Why More Marketing Professionals Are Choosing Portfolio Careers
Portfolio careers are no longer a fringe movement. They are fast becoming the go-to path for ambitious marketing professionals who want freedom, variety, and control. If you are exploring new ways to work, this is the shift you cannot afford to ignor
Instagram Posts Are About to Become Google Searchable: What It Means for Your Business
Starting 10 July 2025, Instagram is opening the doors to search engines, making public content from professional accounts eligible to appear in Google results. This is a game-changer for SEO, brand visibility and content strategy across the board.
The Secret to Landing High-Value Marketing Roles: Positioning & Personal Branding
In an increasingly competitive marketing job market, talent alone is no longer enough. The real secret? Positioning yourself as the expert and building a brand that sells your value before you even speak.
The CEO’s Guide to Marketing ROI
Marketing is not a guessing game. With the right tools and mindset, CEOs can confidently measure ROI and ensure every marketing dollar works harder than ever.