Why Psychology Matters in Marketing
In a world where we’re bombarded by thousands of ads daily and attention spans are short, understanding these principles is essential for standing out.
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Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
A Look Back at Some of the Best Marketing Campaigns of 2024
Here’s a rundown of some of the most memorable and successful campaigns that made waves in 2024.
Marketing vs Advertising - What's The Difference?
Both are essential for a company's success, but it's important to understand how they differ.
Marketing Trends to Watch in 2025 for Australian Businesses
Here are the key marketing trends set to shape Australian businesses in 2025.
Why You Should Consider Marketing as a Career
Marketing could be the perfect career choice. Here’s why you should consider pursuing a career in this exciting field.
The Size and Impact of the Marketing Industry in Australia
The marketing industry has an impressive $53 billion impact on Australia’s economy, accounting for over 2% of GDP.
What are Marketing Consultants and How Can They Help My Business?
Most people think they have an idea about what a marketing consultant is or what a marketing consultant does but they don't understand what they can really achieve.
How to Set Your Rates as a Marketing Consultant in 2024
As a marketing consultant, one of the most challenging decisions you'll face is setting your rates. We've prepared this guide just for you.
Australia Looks To Ban Social Media for Under 16s
How will the new proposed ban impact Australian businesses? What will you need to do to adjust if your market consists of younger consumers.
What Should You Be Paying for a Copywriter?
When you're hiring a freelance copywriter, one of the biggest questions you'll face is: "How much should I pay?" The price of copywriting can vary significantly depending on the type of copy, the expertise required, and the project’s complexity. As.
Where Are All the General Marketing Jobs?
The ‘generalist marketer’ role is no longer what it used to be but rather has branched out into more specialised roles. The traditional one-size-fits-all job is quickly making way for individuals with expertise in niche areas. This shift has led to.
What Your Marketing Team Should Look Like by Business Size
Building an effective marketing team is crucial for business success, but what is the correct structure of that team based on the size of a business? From micro businesses with just a couple of employees to enterprises with hundreds and thousands,..
Big News For Those With Google Business Profiles
There have been two recent developments that are BIG in terms of merging social media with Google business profiles as well as the real mic dropper, new local ranking factor service areas. Google Testing Displaying Social Media Posts on Google...
9 Emerging Marketing Roles To Focus On In 2024
The marketing industry is witnessing a surge in new roles designed to meet the dynamic demands of modern businesses and technological innovations. In 2024 we are already seeing several emerging marketing positions redefine the way companies...
How to Conduct Effective Pre-Screening Interviews for Marketing Roles
Marketing is a dynamic world where finding the right talent for your business can be a huge challenge. Pre-screening interviews serve as a crucial step in helping to narrow down your pool of candidates and identify those who have the potential to...
Five Questions To Ask Your SEO Candidate
Welcome to my video, five questions to ask your next SEO candidate. My name is Simon Dell. I am the CEO of Cemoh We are about really good marketing people. We do two.
The Consequences Of Leaving A Bad Review
In the age of digital communication, online reviews have become a powerful tool for consumers to share their experiences and influence the decision making of other customers which can in turn lead to the success or demise of businesses. While...
Three 2023 Rebrands Failed To Hit The Mark - Twitter/X, I ❤️ NY and HBOMax.
Companies often undertake rebranding efforts to stay relevant, appeal to new audiences, or simply to refresh their image. However, not all rebrands are successful, and sometimes they can even backfire spectacularly. In 2023, there were several...
10 Questions You Should Be Asking In Your Marketing Interview
As the conclusion of a marketing job interview approaches, the interviewer usually asks, "Do you have any questions for us?" This moment offers a golden opportunity for you, the interviewee, to demonstrate your genuine interest, understanding, and..
"Help! I need more customers!" presentation @ BBH, 1st Feb 2024
If you joined me for my 'Help! I need more customers!' presentation at the Brisbane Business Hub Link here:...
What Does a Fractional CMO Do for B2C Companies?
A recurring challenge for most B2C companies is successfully reaching and engaging with their target audience. The digital marketing landscape is an evolving one which can be overwhelming for businesses to effectively navigate the complexities of...