Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
The popularity of podcasts is booming in recent times, and while many of them are for entertainment, they’re also becoming a valuable platform for business leaders. Across the board, the amount of Australians listening to podcasts increased from...
There is absolutely no doubt that outsourcing has changed the business landscape for the better. Outsourcing is a way to get the help you need on a limited or contract basis, without having to hire full-time staff. Naturally, there are benefits to..
When we talk about buyer’s remorse, we usually refer to that feeling of regret we experience after spending money. Usually a sizeable amount of money, although we can feel regret about small purchases too. It could be that the item doesn’t meet...
There are few things more valuable to a business than loyal customers. But how do you attract those customers and keep them loyal to your brand? Naturally, delivering great service and products is one thing, but a loyalty program is even...
By now, most people have heard of influencers. However, there is sometimes a misconception about who they are and what they can do for you. Perhaps the most well-known types of influencers are in the fashion, fitness or beauty industries, but...
You might ask what we’re talking about with this article. What do dogs, stars, cash cows, and question marks have to do with my business? Don’t worry, we haven’t lost our collective minds, and all will be revealed. What we’re talking about is a...
Welcome to the Cemoh Marketing Show! We discuss marketing ideas, tips, stories and more through our weekly videos on YouTube and TikTok. Check out the Cemoh Marketing Show now SUBSCRIBE ON YOUTUBE FOLLOW ON TIKTOK Our latest YouTube...
If you are trying to grow your business or gain an edge over your competitors, ensuring your customers have the right experience with your brand is the way to go. Excellent customer experience is vital to the success of your business. Happy...
Part of clever marketing is understanding what works best. But how do you really know what type of website and content will convert? The experience will get you so far, but to really deliver results you need to understand about testing. It’s an old.
Should you bid on your own brand name? This is a question that many marketers and brand owners ask whether they should or shouldn’t do. Bidding on your own keyword is the practice of placing PPC bids on your brand name. Many business owners and..
Rank your e-commerce website with this easy-to-understand guide to SEO for e-commerce websites. If you’re running an e-commerce website, you’ll know there’s one main goal: getting your products noticed. Obviously, there’s a lot more that goes..
If you run a small to medium business, you probably know the importance of marketing. You’ve also probably realised your business could grow much quicker if you could get on top of your marketing. But where to start? You know your business,...
In the digital marketplace, businesses are looking for any advantage they can get over their competitors. One of those advantages you can get is through the use of Instagram Shop. It’s estimated that Instagram has over a billion users each month.
Content has always been important in digital marketing, but the landscape has certainly shifted over the years. Once upon a time, content was all about stuffing as many keywords into a blog and hoping to rank well on search engines. Today,...
You may have heard about local citations, and there is always an ongoing debate about their importance for SEO. In this article, we’ll discuss what local citations are, why they’re important and how to use them to drive traffic to your...
Simon's presentation at Brisbane Business Hub on behalf of CCIQ is available to review at the following link here. It runs through two key areas: some marketing theory and then 10 ideas about how to improve your own business...
Here at Cemoh, we know effective marketing can be a burden on any new business trying to bounce back from a weak financial quarter. That’s where we can help out! We deliver the best outsourced marketing strategists, consultants, and implementation..
Research shows that SMS open rates are as high as 98%, and 90% of recipients open SMS messages within 3 minutes. However, not a lot of businesses use this tactic. While they spend a lot of time and money on other mobile-targeting tactics, they...
The best social strategies are fresh, creative, and diverse. This formula is what gets your campaign results online. This needs a constant source of new ideas to keep it ticking along, but what do you do when inspiration has run dry? Once you’re...
Getting your on-page SEO right is so important these days, particularly if you’re trying to establish a strong online presence on search engines. And let’s face it, if you’re not trying todo that, you should be! SEO isn’t just about using the...
In some ways, it’s never been easier to start your own e-commerce store. The technology used to build e-commerce websites has improved, making it easier than ever before to create your own. But you still need to know what you’re doing, how to...