Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Did you know that you could maximise your sales even further by simply changing the way you advertise prices? Here’s how A/B testing your pricing display can make or break a sale. What is AB Testing? A/B testing is a tool used by many marketing.
If you’re a small business owner with a tight-knit workforce that doesn’t sell products or services online, you might be thinking to yourself “do I really need to take that next step and build a website?” Put simply, the answer is a resounding...
We’ve gathered Cemoh’s very own lead strategists to share their tips in this no-nonsense guide for marketers of all experience levels. We’ll go over the purpose of a website and the traits of a great website to begin producing a scope...
Despite the strong urge for brands to embrace new software and tech, e-mail remains the top mode for one-to-one communication. That means you already have a powerful marketing tool at your fingertips! Read on to learn all the great features you may.
By 2030 Generation Z and Millennials will account for 48% of retail spending in Australia. Young shoppers are well-informed and looking to balance affordability and quality. Social media trends are the name of the game for Gen Z. Product novelty..
A solid content marketing strategy is one of the most important ways a business can grow. It can help you communicate your brand identity, attract interest from prospects, and continually engage your market. It also establishes your authority in...
Okay, okay. Shameless marketing Christmas blog post. Build a bridge. Enjoy it. And just for the record, I know it doesn't scan. For god's sake don't try to sing it. Twelve Months Of Marketing Planning Every month needs a plan so sit down at the...
Did you know that the total retail eCommerce sales worldwide amounted to over USD $4 trillion, with this figure set to eclipse USD $6 trillion by 2024? Did you know that Australia ranks tenth for eCommerce website sales worldwide? Did you know..
If you’re reading this, you’re either one of two people; someone who is a start-up with a new product/service that they want to bring to market or someone who has an existing product/service that is struggling to gain market momentum. Either way,.
Our promotional offer for August and September is available for companies wanting to produce a 60-second promotional video for their business. Below are four examples from existing clients. These examples are longer than 60-seconds with much long.
It’s inevitable that most social media platforms ultimately become a great place for B2B marketing. So, if you thought Instagram was just about influencers sharing photos and collecting likes, then it’s time for a refresh. Instagram has now become..
Many of us have heard the term "social media algorithms", and depending on how much time you spend on social media, you’ve probably noticed changes in your news feed. Many may have even seen Adam Mosseri- Instagram CEO - announce the changes to the.
Augmented Reality (AR) is still a relatively new technology. Using augmented reality technology in marketing still has a novelty factor, so there is a lot of interest in it from both consumers and marketers. Consumers are likely to stop and...
Many marketers and business owners know they should be purchasing ads online to increase their traffic and conversions. But without understanding the difference between keyword types, you can waste a lot of your ad budget without getting enough...
Every company wants to continue to grow. And you probably know that using marketing for business growth is essential. The way you communicate through your brand, engage prospects, and promote your services will ultimately influence your bottom...
Is virtual reality marketing the way forward? In short, yes, virtual reality is changing modern marketing, but what exactly is virtual reality? Essentially, it’s an artificial simulation, allowing users to immerse themselves in a different...
https://youtu.be/Uo6qXziJlP0 Do you need extra money to help your business grow? If you’re a small business in Queensland, you could be in luck. The Queensland Government has announced a new $10 million Business Basics Grant program, which..
The popularity of podcasts is booming in recent times, and while many of them are for entertainment, they’re also becoming a valuable platform for business leaders. Across the board, the amount of Australians listening to podcasts increased from...
There is absolutely no doubt that outsourcing has changed the business landscape for the better. Outsourcing is a way to get the help you need on a limited or contract basis, without having to hire full-time staff. Naturally, there are benefits to..
When we talk about buyer’s remorse, we usually refer to that feeling of regret we experience after spending money. Usually a sizeable amount of money, although we can feel regret about small purchases too. It could be that the item doesn’t meet...
There are few things more valuable to a business than loyal customers. But how do you attract those customers and keep them loyal to your brand? Naturally, delivering great service and products is one thing, but a loyalty program is even...