Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Welcome to our first 'Lessons From Leaders' newsletter. You'll notice that the SimonDell.com name is no more, but has been replaced with our new brand Paper Planes. This includes a brand new website and brand livery, plus a new manifesto that...
Many digital marketers are promoting voice SEO as being the next big thing for search engine optimisation and there has been a rise in this in recent years - but, is it really worth investing in? The statistics right now from some marketers suggest..
In line with research showing that 70% of Google users want to be exposed to relevant content with less effort, Google has announced two new ad types. Not stopping there, they’ve also promised a redesigned Google Shopping experience for users. Read..
Lead generation is probably the hardest part of marketing. Yes, most of us can start a creative campaign, produce high-quality content and write articles that will shake the ground. Unfortunately, the quality doesn’t always translate to...
I've been a Queen fan since I was young. I couldn't pinpoint the exact point when I discovered their music, but it was probably around 1986 with the 'A Kind Of Magic' album and tour. I remember 1989's 'The Miracle' was one of the earliest albums I...
Owning a small business is a galactic undertaking. Technically, you are your own boss, but it sometimes feels like the customers are calling the shots. Beyond pleasing your consumer, you have to manage operations, innovate new ideas for growth,...
If you attended the Business Of Events conference and you want to see the presentation from today, you can see it here. If you have any questions, or you'd like to discuss support with your digital marketing, SEO, Pay-per-click campaigns or a Flight.
In January 2019, I posted an update on my LinkedIn profile, something I do every other day. Within seven days, that post had been seen by 281,000 people, had 971 likes, 144 comments and had been shared 54 times (the numbers are probably higher since.
In 2018, Google released a new Ads interface. It made it easier for business owners to navigate and added some useful features to manage and optimise campaigns better. What changed about the Google Ads interface? When you first log in, you’ll see...
Whilst the flypaperplanes.co (now Fly Paper Planes) brand has existed with just me at the helm since mid-2016, we've only really been in business together as Simon and Matt since May 2018. With that in mind, we wanted to celebrate some of the wins...
Check out our bullet point guide to video SEO. Overview Video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy Define your goals - what do you want to get out of video? eg conversions,...
Just so you understand the context behind this case study, this is a company I used to work for and had been trying to launch their website for 22 months. Yes, you read that correctly. 22 months. The original draft of the site was ready in November..
Ever been to a bank website and played around with their online mortgage or loan calculators? If you've borrowed money for anything over the years, chances are you've utilized one of these tools for your research. An online calculator tool can be a..
Most people have probably read a Jim Collins book; he's the author of a number of excellent business books. One of these books I recently went back and read was ‘Good To Great’ where he talks about a business theory he labels ‘bullets and...
Listening to a Tim Ferris podcast the other day, there was a guest host - Reid Hoffman - interviewing Brian Chesky. For those who don't recognise those two names, Hoffman was the guy who created LinkedIn and then sold it for $26billion to Microsoft..
Recently I spoke to Bill Sheikh, the founder and CEO of U-Thrive Marketing, one of the premier digital marketing and website design companies in Tulsa, Oklahoma USA. He's helped hundreds of businesses across the Midwest United States put their...
Marketing automation converts inbound leads to paying customers and builds customer loyalty and retention over time. Here are the marketing automation best practices that are essential for implementing successful campaigns. Broadly speaking,...
Whilst it might sound like a simple question, the 'what is PPC?' has a number of levels to it that makes the initial answer 'pay-per-click' a little more complicated. What I've tried to do here is tackle some of the more frequently asked questions...
There's only so much where you can talk about other people's SEO without showing everyone how well you do with your own. So here it is: the plumber reveals the state of his own pipes in our SEO case study #7. For those unfamiliar with Google...
Your website has a huge impact on your brand and your revenue. After all, it's your most important salesperson. But just like many salespeople, it's likely that your website sucks. I can just hear you thinking... "My website looks great! Mine...
Within our strategy of delivering effective digital strategies for clients, one of the tactics we've recommended is video. Of course, promotional videos can be expensive, but over the past few years, we've tried to make it more affordable to create..