Pros and Cons of Becoming a Fractional Marketing Expert
Thinking of leaving the 9 to 5? Becoming a fractional marketing expert offers freedom, variety, and growth but it’s not without challenges.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Influencer Marketing - What Is It, and Is It Right for You?
Influencer marketing can be a powerful way to build trust, connect with your audience, and drive real results. This guide breaks down how it works and whether it’s right for your business.
Benefits of Hiring a Social Media Manager: What Every CEO and HR Lead Needs to Know.
Social media is essential. If your brand isn’t managed by a professional, you're probably falling behind.
The 95/5 Rule of Marketing: What Every CEO Must Know
Only 5% of B2B buyers are ready to buy now. The rest? Future customers. Here’s how smart marketing prepares for both.
How to Stand Out as a Fractional Marketing Expert and Attract Top Clients
As demand for flexible marketing talent grows, standing out as a fractional expert means clearly defining your niche, showing measurable impact, and building a strong personal brand.
Ten Most Influential CEOs and How to Mirror Their Success
Meet the top 10 most influential CEOs shaping the future of business and the key lessons you can learn from their leadership.
The Importance of Copywriting: Should You Hire a Professional?
Great products don’t sell themselves, words do. In today’s crowded market, clear, compelling copy can be the difference between being noticed or ignored.
Top Three Marketing Strategies for Start-Ups
Starting a business is hard but marketing it doesn’t have to be. These three proven strategies will help your start-up grow smarter, faster, and on budget.
The Latest Trends in Ad-Hoc Marketing, Design, and Advertising
Marketing and design are changing fast and freelancers need to keep up. From AI tools to remote work, 2025 is full of new ways to work smarter and stand out.
How to Get Hired as a Marketing Consultant in 2025
Clients don’t just want consultants who tell them what to do, they want someone who partners with them, solves problems, and adapts dynamically.
Marketing Consultant Insurance in Australia: Why You Need It and How to Get Covered
As a marketing consultant, your expertise helps clients thrive, but who’s protecting you? Learn why insurance is crucial for Australian marketing consultants, the risks you face without it, and how to choose the right coverage for your business.
10 Marketing Trends Every CEO Should Know in 2025
Succeeding in marketing isn’t just about keeping on top of every single new trend, it’s more about understanding which ones align with your business objectives and customer requirements.
Which Forms of Marketing are Best for Your Business?
Marketing is an ongoing process of trial, error, and adaptation. There’s no one-size-fits-all formula, and what works best for your business will require testing and adjustments.
OpenAI New Developer Tools: A Big Leap for AI Agents
OpenAI’s latest tools mark a big step forward in making AI agents more practical and accessible.
What’s Changing in Retail Marketing?
Gone are the days when people walked into a shop just to buy something and leave. Now, shoppers want to be entertained and engaged.
Winning Over Gen Z: What's Working in Marketing?
Gen Z knows their way around AI-generated content, and they aren’t impressed by robotic, one-size-fits-all ads.
How to Use Reddit for Small Businesses
Reddit offers an excellent opportunity to connect with people in a real and meaningful way. It’s not just about pushing out ads; it’s about building genuine relationships and engaging in conversations that matter.
Mastering Facebook Ads: How to Target and Write Ads That Work
At first, Facebook Ads can feel a bit daunting, but once you master targeting and crafting compelling ad copy, they can become one of your most powerful marketing tools.
Why the 7 Cs of Marketing Matter
With so many frameworks and strategies floating around, why care about these seven? Because they keep things real.
AI and SEO: A New Shift in Search Optimisation
AI isn’t replacing SEO, but it is changing how it works. Businesses that use AI-driven insights while keeping content thoughtful and well-written will be in the best position to succeed.
Billboards Are Back: Why This Old-School Ad Format Still Packs a Punch
Unlike digital ads, which can be skipped, blocked, or ignored, billboards are right there in front of you. No ad blockers, no subscriptions to an ad-free reality—just a big, unmissable message in a high-traffic area.