Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
In lieu of the traditional Christmas TV commercial, brands have been mixing up their marketing approach with more innovative digital campaigns designed to surprise, delight and of course persuade consumers over the festive season. Some companies...
Small businesses should be pivoting their digital marketing practices to all-in-one platforms – Kristy Hunter explains why. Marketing is a critical aspect of any business, and it's essential to have the right tools to support your marketing...
Insolvency and bankruptcy can impact any business, especially in times like today where interest rates and inflation have skyrocketed – here’s how to recover your brand from insolvency to rebirth, writes ANDREW WEATHERLEY. In the ever-changing...
A little shock value or dark humour might make a Christmas marketing campaign memorable, but some creative directors dare to walk the fine line between brilliant and offensive. These notorious Christmas campaigns from around the world were...
In the ever-evolving landscape of marketing, staying ahead of the competition is essential. With the use of artificial intelligence (AI) becoming mainstream, we now have access to some of the best marketing AI tools and apps that can massively...
Understanding the ROI of your digital marketing endeavours is crucial for campaign success – here’s how to measure and analyse it, writes JASON LE. In the dynamic and fiercely competitive business landscape of today, digital marketing has...
Explore how web design affects conversion rates and how to optimise your website for conversions and drive measurable results for your business. In the digital landscape, where clicks hold immense potential, web design emerges as a powerful...
WordPress and Shopify are two of the most popular CMS platforms. Both platforms offer unique features that cater to different needs and requirements of businesses. In this article, we will compare WordPress and Shopify, and discuss the benefits of..
Hiring marketing consultants to support the growth of your business can be a challenging task. With thousands of marketing agencies and freelancers to choose from, making the right decision for your business can be overwhelming and...
Growth. It's the fundamental goal of any business. Perhaps you're in the infancy stages of starting a new entity? Or maybe you've just reached your second year of operations with revenue exceeding expectations? Heck, could one of your competitors be.
At first glance, freelancers seem to have it made: flexible working hours, no daily commute through rush-hour traffic, more convenient childcare arrangements, and no demanding boss to report to. But is the grass really greener on the other...
Generating visitors to your website can be a frustratingly difficult objective for your business to achieve. With browsers flooding search engines like Google, it's getting harder and harder to stand out from the digital crowd - especially if...
Have you ever played one of those games where you have to guess the name of a brand based on their logo with the twist being that you’re purely looking at the visual design aspect of the brand, without any words or letters? Like this one below....
Whether you’re a start-up business or an established SME, you SHOULD have a sound digital marketing strategy and be advertising on Facebook. If you still haven’t created your digital marketing strategy or need some convincing as to why one is...
They may sound a little intimidating, but anyone can create a sitemap. This guide covers the basics of website hierarchies and technical, optimisation practices - make sure to read Part 1 of Pain-free SEO. By the end of this article you’ll have...
Welcome to our second, Cemoh digital marketing review guide! It's time to crack open a thesaurus, boot up AhRefs and analyse some keywords. Keyword research and analysis are optional steps in your digital marketing review, but if SEO or blogging..
Did you know that you could maximise your sales even further by simply changing the way you advertise prices? Here’s how A/B testing your pricing display can make or break a sale. What is AB Testing? A/B testing is a tool used by many marketing.
If you’re a small business owner with a tight-knit workforce that doesn’t sell products or services online, you might be thinking to yourself “do I really need to take that next step and build a website?” Put simply, the answer is a resounding...
We’ve gathered Cemoh’s very own lead strategists to share their tips in this no-nonsense guide for marketers of all experience levels. We’ll go over the purpose of a website and the traits of a great website to begin producing a scope...
Despite the strong urge for brands to embrace new software and tech, e-mail remains the top mode for one-to-one communication. That means you already have a powerful marketing tool at your fingertips! Read on to learn all the great features you may.
By 2030 Generation Z and Millennials will account for 48% of retail spending in Australia. Young shoppers are well-informed and looking to balance affordability and quality. Social media trends are the name of the game for Gen Z. Product novelty..