The Difference Between Business Strategy and Marketing Activity
Business strategy defines long-term goals and market positioning, while marketing activity focuses on execution.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Why Small Businesses Need Strong Brands Even More Than Big Ones
Small and medium businesses often need strong brands far more than big ones. Because when you are not already famous, customers need to understand quickly what you stand for and why they should choose you.
Why Google Search Is Not Driving Profitable Growth for Your Business
Google spend should reflect commercial priorities, not traffic volume. If higher-intent searches convert faster and deliver stronger lifetime value, budget should lean toward them.
Graphic Design Is Not a Matter of Opinion
Despite what many people assume, graphic design is not subjective. At least, it shouldn’t be.
Why the Best Business Connections Happen When You Stop Trying to Network
Traditional networking (the forced, badge-wearing, elevator-pitch variety) has always been a bit of an act. And I think most CEOs and senior leaders know it.
How BrewDog Went From Punk Icon to Corporate Cautionary Tale
There's a version of BrewDog that could have scaled successfully. But it required discipline they didn't have.
Small Clients Aren't Small Opportunities
When a lead doesn't fit your ideal client profile, it's tempting to think the cost is zero. You didn't take the job, you didn't lose money, nothing happened. But nothing happening is the cost.
AI Has No Nuance — And That's Your Competitive Advantage
Here's the paradox of the AI content era: yes, there is more content than ever. But there is also less distinctive content than ever.
Are You Losing Customers to AI? In the Age of AI, Trust Is the New Ranking
Visibility is no longer about being present. It is about being trusted. Trust is the new ranking. And in the era of answer engines, recommendation directly drives revenue.
How Much Do Facebook Ads Cost in Australia?
Wondering how much do Facebook ads cost in Australia? This guide breaks down the key factors influencing your budget, from CPC and CPM to audience and creative.
Marketing a Construction Business Without Full-Time Staff
Running a construction business without a full-time marketing staff is possible with the right strategy. From outsourcing specialists to using digital tools, you can grow your business, attract more clients, and keep projects rolling.
From Brochures to Reels: Adapting Travel Marketing for a Digital Audience
Travel marketing has moved from glossy brochures to bite-sized reels and immersive digital content. To capture today’s audience, CEOs must embrace video, authenticity, and data-driven strategies.
The Secret to E-commerce Growth? Hint: It’s Not Just Ads
E-commerce growth doesn’t rely solely on ads. The secret is building sustainable strategies, optimising customer experience, retention, and data-driven marketing.
Marketing Yourself as a Fractional Marketer: Tips to Stand Out
Stand out as a fractional marketer by showcasing your expertise, building a strong personal brand, and proving measurable results. This guide shares practical strategies to position yourself, attract the right clients, and build lasting partnerships.
How to Juggle Multiple Clients Without Burning Out
Managing multiple clients without burning out is possible with the right systems, boundaries, and mindset. This guide reveals practical strategies marketing professionals can implement today.
The Hidden Power of Case Studies, Whitepapers and Thought Leadership
Case studies, whitepapers, and thought leadership prove your expertise, build trust, and influence buying decisions. These tools go beyond marketing hype, giving your brand credibility and authority that turns sceptical readers into loyal customers.
Why Your Tourism Business Needs Local SEO, Like, Yesterday
Your tourism business can’t afford to miss out on local SEO. Travellers search online for tours, attractions, and experiences near them, and if you’re not showing up, competitors are taking your customers.
How Restaurants and Cafés Can Use Local SEO to Drive Foot Traffic
Restaurants and cafés can boost foot traffic with local SEO by optimising Google Business Profiles, collecting reviews, using local keywords, and ensuring mobile-friendly websites.
Omnichannel Marketing for Retailers: Blending In-Store and Online
Omnichannel marketing helps retailers seamlessly connect online and in-store shopping. By unifying customer experiences across both channels, it boosts sales, loyalty, and convenience.
How to Increase Your Ecommerce Sales
To help you grow your online store, here is a detailed guide on how to increase ecommerce sales.
From Funnel to Flywheel: How Fractional Marketers Support SaaS Growth
Fractional marketers help SaaS companies shift from a linear funnel to a self-sustaining flywheel, boosting acquisition, retention, and advocacy. Discover how part-time experts deliver senior-level strategy without full-time costs.