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Marketing blog

Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.

Dog, Stars, Cash Cows and Question Marks

Dog, Stars, Cash Cows and Question Marks

You might ask what we’re talking about with this article. What do dogs, stars, cash cows, and question marks have to do with my business? Don’t worry, we haven’t lost our collective minds, and all will be revealed. What we’re talking about is a...

Cemoh Marketing Show

Cemoh Marketing Show

Welcome to the Cemoh Marketing Show! We discuss marketing ideas, tips, stories and more through our weekly videos on YouTube and TikTok. Check out the Cemoh Marketing Show now SUBSCRIBE ON YOUTUBE FOLLOW ON TIKTOK Our latest YouTube...

How to Successfully Measure Customer Experience

How to Successfully Measure Customer Experience

If you are trying to grow your business or gain an edge over your competitors, ensuring your customers have the right experience with your brand is the way to go. Excellent customer experience is vital to the success of your business. Happy...

Why & How to Split Test a Website (A/B Testing)

Why & How to Split Test a Website (A/B Testing)

Part of clever marketing is understanding what works best. But how do you really know what type of website and content will convert? The experience will get you so far, but to really deliver results you need to understand about testing. It’s an old.

Should You Bid On Your Own Brand Name in Google Ads?

Should You Bid On Your Own Brand Name in Google Ads?

Should you bid on your own brand name? This is a question that many marketers and brand owners ask whether they should or shouldn’t do.  Bidding on your own keyword is the practice of placing PPC bids on your brand name. Many business owners and..

SEO for E-Commerce Stores: A Simple Beginner's Guide

SEO for E-Commerce Stores: A Simple Beginner's Guide

Rank your e-commerce website with this easy-to-understand guide to SEO for e-commerce websites. If you’re running an e-commerce website, you’ll know there’s one main goal: getting your products noticed.  Obviously, there’s a lot more that goes..

How to Use Instagram Shop to Grow Your Business

How to Use Instagram Shop to Grow Your Business

In the digital marketplace, businesses are looking for any advantage they can get over their competitors. One of those advantages you can get is through the use of Instagram Shop.  It’s estimated that Instagram has over a billion users each month.

Why Content is King in 2021

Why Content is King in 2021

Content has always been important in digital marketing, but the landscape has certainly shifted over the years.  Once upon a time, content was all about stuffing as many keywords into a blog and hoping to rank well on search engines.  Today,...

How are Local Citations Important to Your SEO Rankings

How are Local Citations Important to Your SEO Rankings

You may have heard about local citations, and there is always an ongoing debate about their importance for SEO.  In this article, we’ll discuss what local citations are, why they’re important and how to use them to drive traffic to your...

Brisbane Business Hub Presentation

Brisbane Business Hub Presentation

Simon's presentation at Brisbane Business Hub on behalf of CCIQ is available to review at the following link here. It runs through two key areas: some marketing theory and then 10 ideas about how to improve your own business...

Cemoh is Proud to be a 5-Star Top Digital Marketing Partner!

Cemoh is Proud to be a 5-Star Top Digital Marketing Partner!

Here at Cemoh, we know effective marketing can be a burden on any new business trying to bounce back from a weak financial quarter. That’s where we can help out! We deliver the best outsourced marketing strategists, consultants, and implementation..

Should Your Business Be Using SMS? Yes! And Here's How

Should Your Business Be Using SMS? Yes! And Here's How

Research shows that SMS open rates are as high as 98%, and 90% of recipients open SMS messages within 3 minutes. However, not a lot of businesses use this tactic. While they spend a lot of time and money on other mobile-targeting tactics, they...

Which E-Commerce Platform is Right for Your Business?

Which E-Commerce Platform is Right for Your Business?

In some ways, it’s never been easier to start your own e-commerce store. The technology used to build e-commerce websites has improved, making it easier than ever before to create your own. But you still need to know what you’re doing, how to...

How To Make Your Business Stand Out Online In A Commodity Market

How To Make Your Business Stand Out Online In A Commodity Market

Standing out is hard. Standing out from your competition in a commodity market can be crucial to your business’ growth and success. With today’s technology upgrades, your online presence can be a great way to attract more customers online. For...

The Biggest Commerce Trends in 2020

The Biggest Commerce Trends in 2020

In the constantly changing commerce market, there’s no doubt that things are moving at a rapid pace. eCommerce already plays a huge role, and that’s a trend that doesn’t look like slowing down. Many of the trends we expect to see taking over in...

Competition and Clustering in the Digital World

Competition and Clustering in the Digital World

Have you ever wondered why similar businesses seem to gather their stores in the one place? It’s a common concept popular among fast food restaurants, car yards, and practically every type of business. You’ll often see several competitors in the...

The Role of Mobile in the Consumer Journey

The Role of Mobile in the Consumer Journey

Australians spend more time on mobile devices every day, and not just for games and social media. Mobile devices have now become a key part of the customer journey, from product research to making purchases. People use smartphones and tablets to...

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