The Latest Trends in Ad-Hoc Marketing, Design, and Advertising
Marketing and design are changing fast and freelancers need to keep up. From AI tools to remote work, 2025 is full of new ways to work smarter and stand out.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
How to Get Hired as a Marketing Consultant in 2025
Clients don’t just want consultants who tell them what to do, they want someone who partners with them, solves problems, and adapts dynamically.
Marketing Consultant Insurance in Australia: Why You Need It and How to Get Covered
As a marketing consultant, your expertise helps clients thrive, but who’s protecting you? Learn why insurance is crucial for Australian marketing consultants, the risks you face without it, and how to choose the right coverage for your business.
10 Marketing Trends Every CEO Should Know in 2025
Succeeding in marketing isn’t just about keeping on top of every single new trend, it’s more about understanding which ones align with your business objectives and customer requirements.
Which Forms of Marketing are Best for Your Business?
Marketing is an ongoing process of trial, error, and adaptation. There’s no one-size-fits-all formula, and what works best for your business will require testing and adjustments.
OpenAI New Developer Tools: A Big Leap for AI Agents
OpenAI’s latest tools mark a big step forward in making AI agents more practical and accessible.
What’s Changing in Retail Marketing?
Gone are the days when people walked into a shop just to buy something and leave. Now, shoppers want to be entertained and engaged.
Winning Over Gen Z: What's Working in Marketing?
Gen Z knows their way around AI-generated content, and they aren’t impressed by robotic, one-size-fits-all ads.
How to Use Reddit for Small Businesses
Reddit offers an excellent opportunity to connect with people in a real and meaningful way. It’s not just about pushing out ads; it’s about building genuine relationships and engaging in conversations that matter.
Mastering Facebook Ads: How to Target and Write Ads That Work
At first, Facebook Ads can feel a bit daunting, but once you master targeting and crafting compelling ad copy, they can become one of your most powerful marketing tools.
The 7 Cs of Marketing: A Practical Guide
With so many marketing frameworks out there, why focus on the 7 Cs? Using these principles will help you build a marketing strategy that grabs attention and fosters lasting customer relationships.
AI and SEO: A New Shift in Search Optimisation
AI isn’t replacing SEO, but it is changing how it works. Businesses that use AI-driven insights while keeping content thoughtful and well-written will be in the best position to succeed.
Billboards Are Back: Why This Old-School Ad Format Still Packs a Punch
Unlike digital ads, which can be skipped, blocked, or ignored, billboards are right there in front of you. No ad blockers, no subscriptions to an ad-free reality—just a big, unmissable message in a high-traffic area.
Marketing vs. Selling: What’s the Real Difference?
At first glance, marketing and selling might seem like two sides of the same coin. But look a little closer, and you’ll see they work in totally different ways.
What Are AI Content Detectors And How Reliable Are They?
People use these tools for all sorts of reasons. Businesses want to make sure outsourced content isn’t all AI-generated fluff.
B2B vs B2C Marketing: Understanding the Differences
Businesses that understand the difference between B2B and B2C marketing can craft strategies that speak directly to their audience.
Fractional CMO vs Full-Time CMO
A fractional CMO is a seasoned marketing pro. Think of them as your on-demand marketing strategist—there when you need them, without the hefty commitment.
The Magic of Marketing: Campaigns That Shaped the World
The most successful campaigns don’t just yell, “Buy this now!” Instead, they make us feel something...
2025 Digital Marketing Trends: What’s Hot and What’s Not
What’s shaping the marketing world this year? Let’s dive into the key strategies businesses should embrace to thrive in this ever-changing landscape.
Why Your Startup Needs a Fractional CMO
If you need to scale up your marketing without draining your budget, here are ten reasons why a Fractional CMO could be the best decision you make for your business in 2025.
How Many Blog Posts Do You Need for SEO?
It’s easy to think that the more you publish, the better your rankings will be. But search engines prioritise quality over sheer volume.