Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Visual content is no longer just an enhancement—it’s a necessity. With short attention spans and intense competition for engagement, visuals have become critical to effective communication. Canva’s Visual Economy Report sheds light on this evolution.
PR and marketing are both essential. One focuses on your reputation, the other on your bottom line—but they’re most effective when they work hand in hand.
Product affinity isn’t just about increasing sales; it’s about creating a personalised and convenient shopping experience that makes customers feel understood and valued.
For years, B2B purchases were thought to be cold, calculated decisions driven by pure logic. But here’s the twist—emotion has barged its way into the boardroom.
Imagine having an AI that communicates in a way that’s perfectly aligned with your brand.
It’s familiar, trustworthy, and stands out in a way digital ads rarely can. Here's how direct mail marketing is still alive.
For Australian businesses, TikTok Shops opens up a whole new world of opportunities.
Get to know your customers on a deeper level so you can talk to them in a way that feels personal and relevant.
With the right mindset, some solid strategies, and a little effort, you’ll be on your way to landing your first design gig. Here’s how to get started.
Whether you’re aiming to enhance brand awareness, drive traffic, or generate high-quality leads, LinkedIn advertising offers the tools to make it happen.
In a world where we’re bombarded by thousands of ads daily and attention spans are short, understanding these principles is essential for standing out.
Here’s a rundown of some of the most memorable and successful campaigns that made waves in 2024.
Both are essential for a company's success, but it's important to understand how they differ.
Here are the key marketing trends set to shape Australian businesses in 2025.
Marketing could be the perfect career choice. Here’s why you should consider pursuing a career in this exciting field.
The marketing industry has an impressive $53 billion impact on Australia’s economy, accounting for over 2% of GDP.
Most people think they have an idea about what a marketing consultant is or what a marketing consultant does but they don't understand what they can really achieve.
As a marketing consultant, one of the most challenging decisions you'll face is setting your rates. We've prepared this guide just for you.
How will the new proposed ban impact Australian businesses? What will you need to do to adjust if your market consists of younger consumers.
When you're hiring a freelance copywriter, one of the biggest questions you'll face is: "How much should I pay?" The price of copywriting can vary significantly depending on the type of copy, the expertise required, and the project’s complexity. As.
The ‘generalist marketer’ role is no longer what it used to be but rather has branched out into more specialised roles. The traditional one-size-fits-all job is quickly making way for individuals with expertise in niche areas. This shift has led to.