What’s Changing in Retail Marketing?
Gone are the days when people walked into a shop just to buy something and leave. Now, shoppers want to be entertained and engaged.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Winning Over Gen Z: What's Working in Marketing?
Gen Z knows their way around AI-generated content, and they aren’t impressed by robotic, one-size-fits-all ads.
How to Use Reddit for Small Businesses
Reddit offers an excellent opportunity to connect with people in a real and meaningful way. It’s not just about pushing out ads; it’s about building genuine relationships and engaging in conversations that matter.
Mastering Facebook Ads: How to Target and Write Ads That Work
At first, Facebook Ads can feel a bit daunting, but once you master targeting and crafting compelling ad copy, they can become one of your most powerful marketing tools.
The 7 Cs of Marketing: A Practical Guide
With so many marketing frameworks out there, why focus on the 7 Cs? Using these principles will help you build a marketing strategy that grabs attention and fosters lasting customer relationships.
AI and SEO: A New Shift in Search Optimisation
AI isn’t replacing SEO, but it is changing how it works. Businesses that use AI-driven insights while keeping content thoughtful and well-written will be in the best position to succeed.
Billboards Are Back: Why This Old-School Ad Format Still Packs a Punch
Unlike digital ads, which can be skipped, blocked, or ignored, billboards are right there in front of you. No ad blockers, no subscriptions to an ad-free reality—just a big, unmissable message in a high-traffic area.
Marketing vs. Selling: What’s the Real Difference?
At first glance, marketing and selling might seem like two sides of the same coin. But look a little closer, and you’ll see they work in totally different ways.
What Are AI Content Detectors And How Reliable Are They?
People use these tools for all sorts of reasons. Businesses want to make sure outsourced content isn’t all AI-generated fluff.
B2B vs B2C Marketing: Understanding the Differences
Businesses that understand the difference between B2B and B2C marketing can craft strategies that speak directly to their audience.
Fractional CMO vs Full-Time CMO
A fractional CMO is a seasoned marketing pro. Think of them as your on-demand marketing strategist—there when you need them, without the hefty commitment.
The Magic of Marketing: Campaigns That Shaped the World
The most successful campaigns don’t just yell, “Buy this now!” Instead, they make us feel something...
2025 Digital Marketing Trends: What’s Hot and What’s Not
What’s shaping the marketing world this year? Let’s dive into the key strategies businesses should embrace to thrive in this ever-changing landscape.
Why Your Startup Needs a Fractional CMO
If you need to scale up your marketing without draining your budget, here are ten reasons why a Fractional CMO could be the best decision you make for your business in 2025.
How Many Blog Posts Do You Need for SEO?
It’s easy to think that the more you publish, the better your rankings will be. But search engines prioritise quality over sheer volume.
How to Know If Your Marketing Is Actually Working (Without Losing the Plot)
At the end of the day, success in marketing comes down to one thing: are you getting more out of it than you’re putting in? If the answer is yes, you’re on the right track. If not, something needs tweaking.
Pinterest in 2025: A Marketing Platform Worth Considering
An enormous opportunity for businesses to get discovered by audiences who are genuinely open to new ideas and products.
The Big Email Marketing Trends to Watch in 2025
This year brings some exciting tweaks and upgrades that marketers should pay attention to. From smarter tech to greener practices, here’s what’s in store.
Visual Communication in 2025: Transforming Marketing Strategies
Visual content is no longer just an enhancement—it’s a necessity. With short attention spans and intense competition for engagement, visuals have become critical to effective communication. Canva’s Visual Economy Report sheds light on this evolution.
Marketing vs PR: Understanding the Dynamic Duo
PR and marketing are both essential. One focuses on your reputation, the other on your bottom line—but they’re most effective when they work hand in hand.
Mastering Product Affinity: The Secret Sauce to Smarter Marketing
Product affinity isn’t just about increasing sales; it’s about creating a personalised and convenient shopping experience that makes customers feel understood and valued.