
What’s Changing in Retail Marketing?
Gone are the days when people walked into a shop just to buy something and leave. Now, shoppers want to be entertained and engaged.
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Gone are the days when people walked into a shop just to buy something and leave. Now, shoppers want to be entertained and engaged.
Gen Z knows their way around AI-generated content, and they aren’t impressed by robotic, one-size-fits-all ads.
Reddit offers an excellent opportunity to connect with people in a real and meaningful way. It’s not just about pushing out ads; it’s about building genuine relationships and engaging in conversations that matter.
At first, Facebook Ads can feel a bit daunting, but once you master targeting and crafting compelling ad copy, they can become one of your most powerful marketing tools.
With so many marketing frameworks out there, why focus on the 7 Cs? Using these principles will help you build a marketing strategy that grabs attention and fosters lasting customer relationships.
AI isn’t replacing SEO, but it is changing how it works. Businesses that use AI-driven insights while keeping content thoughtful and well-written will be in the best position to succeed.
Unlike digital ads, which can be skipped, blocked, or ignored, billboards are right there in front of you. No ad blockers, no subscriptions to an ad-free reality—just a big, unmissable message in a high-traffic area.
At first glance, marketing and selling might seem like two sides of the same coin. But look a little closer, and you’ll see they work in totally different ways.
People use these tools for all sorts of reasons. Businesses want to make sure outsourced content isn’t all AI-generated fluff.
Businesses that understand the difference between B2B and B2C marketing can craft strategies that speak directly to their audience.
A fractional CMO is a seasoned marketing pro. Think of them as your on-demand marketing strategist—there when you need them, without the hefty commitment.
The most successful campaigns don’t just yell, “Buy this now!” Instead, they make us feel something...
What’s shaping the marketing world this year? Let’s dive into the key strategies businesses should embrace to thrive in this ever-changing landscape.
If you need to scale up your marketing without draining your budget, here are ten reasons why a Fractional CMO could be the best decision you make for your business in 2025.
It’s easy to think that the more you publish, the better your rankings will be. But search engines prioritise quality over sheer volume.
At the end of the day, success in marketing comes down to one thing: are you getting more out of it than you’re putting in? If the answer is yes, you’re on the right track. If not, something needs tweaking.
An enormous opportunity for businesses to get discovered by audiences who are genuinely open to new ideas and products.
This year brings some exciting tweaks and upgrades that marketers should pay attention to. From smarter tech to greener practices, here’s what’s in store.
Visual content is no longer just an enhancement—it’s a necessity. With short attention spans and intense competition for engagement, visuals have become critical to effective communication. Canva’s Visual Economy Report sheds light on this evolution.
PR and marketing are both essential. One focuses on your reputation, the other on your bottom line—but they’re most effective when they work hand in hand.
Product affinity isn’t just about increasing sales; it’s about creating a personalised and convenient shopping experience that makes customers feel understood and valued.