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Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
The One Question Every Business Should Answer Before Spending Another Dollar On Marketing
Alicia Rieniets explores why many businesses spend money on websites, CRM platforms, marketing hires and AI tools before they've identified the real problem they're trying to solve — and how a few weeks of clarity can save months of wasted effort.
What To Do When Your Brand Goes Viral For The Wrong Reasons
Alicia Rieniets shares what she learned about customer sentiment, trust and crisis management while helping lead communications during one of the most challenging periods in Australia Post's history.
The Cost of Short-Term SEO Thinking
Short-term SEO delivers temporary ranking gains at the cost of long-term growth. For CEOs and HR leaders, sustainable search is a capability, not a quarterly campaign.
Why Increasing Ad Spend Doesn’t Always Increase Results
Increasing your ad budget should drive growth, but without the right strategy it often reduces efficiency. From audience saturation to weak conversion infrastructure, scaling PPC requires governance and expertise. Learn why smarter investment, not bi
The Role of a Fractional CMO in Commercial Decision-Making
A fractional CMO brings senior marketing insight to commercial decisions, helping CEOs maximise revenue without a full-time hire.
7 Post-Purchase Tactics That Turn Returns Into Repeat Sales
In the pursuit of receiving sales orders, it is easy to overlook that the customer journey doesn't stop once payment has been made.
Why Your Best Week Is the Worst Thing for Your Business
Most business owners spend so much time chasing that great week that they forget to build a business that survives the ordinary ones.
How Social Media Specialists Add Value Without Chasing Trends
Social media specialists go beyond chasing trends. They build evergreen content, connect strategy across channels, and optimise through testing. Learn how strategic social media delivers measurable results.
Why More Content Doesn’t Mean Better Messaging
Producing more content doesn’t guarantee better results. CEO and HR leaders should prioritise clarity, consistency, and strategy. Using fractional or freelance expertise ensures messaging is precise, impactful, and aligned with business goals.
How Fractional CMOs Diagnose Growth Constraints
Growth often stalls not because of effort, but unseen constraints. A Fractional CMO diagnoses what is holding your business back, then aligns strategy, sales and operations to unlock scalable, measurable growth.
When Expansion Fails: Lessons From Overconfident Growth
Overconfident growth often leads to costly failures. CEOs can avoid mistakes by aligning expansion with core strengths, leveraging market research, and using fractional CMO and freelance marketer expertise for sustainable, strategic growth.
Why Your B2B Website Isn’t Generating Leads
Most B2B websites convert less than 2% of visitors. Here’s why the usual fixes don’t work, and what business owners should audit.
Customer Curiosity is The New Competitive Advantage
Alicia Rieniets explores what Kmart’s new concept store reveals about customer behaviours, brand growth and the metrics that may matter most in an AI-driven world.
The Cost of an Inconsistent Brand Voice
This article explores the cost of inconsistency and how CEOs can strengthen brand communication with the right leadership.
Why Fractional Models Improve Email Performance
Fractional marketing experts help CEOs lift email marketing performance without the cost of a full-time hire.
When Customer Frustration Becomes a Brand Problem
Lessons from managing one of Australia's busiest social media teams during COVID, and how to apply them in your business today.
Why Independent Marketers Need Strong Governance Around Their Work
Without strong governance, risks rise. Learn how clear processes, ethical standards, and client oversight help freelance marketers scale their work effectively.
Why Governance Protects Both Clients and Marketers
Marketing governance protects clients and marketers through accountability, consistent brand messaging and measurable results. Discover how structured frameworks and best practices empower freelance marketers.
The Content Gap: Why Your B2B Marketing Strategy Isn't Working Like It Used to
The rules for how B2B companies get found, get trusted, and get chosen have changed faster in the past 12 months than in the previous five years combined.
8 Evaluative Language Examples to Hire Better Marketers
Stop guessing. Here are 8 evaluative language examples to help you find, vet, and hire top marketing talent that delivers real business results.