Why HR and Marketing Need Better Alignment
HR and Marketing often work in silos. Learn why alignment matters for CEOs and HR Leads, and how integrated strategy drives hiring and growth.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
When Objectivity Creates Marketing Momentum
Discover how objectivity drives marketing momentum, using data-driven insights and clear communication to build trust and deliver results.
Why Saying NO Is a Strategic Marketing Skill
Saying no is a powerful marketing strategy. It protects brand integrity, focuses resources, and elevates your influence as a marketer.
How to Influence Without Being Internal
External marketers and freelance consultants can influence business decisions without being internal. Learn how to build credibility and drive results.
The Role of Copy in Brand Consistency
Copy is central to brand consistency. See how CEOs and HR leaders use fractional copywriters to unify messaging across every channel.
The Role of Email in Customer Lifetime Value
Email marketing is a powerful tool for increasing Customer Lifetime Value. See how personalisation and automation help CEOs boost repeat revenue.
Why Design Specialists Thrive Inside Fractional Models
Fractional models empower design specialists to deliver strategic, high-impact work across multiple clients while building a diverse career.
How Fractional Marketing Leadership Aligns Content Production
Fractional marketing leadership aligns strategy and content production, streamlines teams, and drives measurable ROI. Learn how CEOs benefit.
Why Fractional Marketers Are Hired for Thinking, Not Hours
Fractional marketers are hired for strategic thinking, not just hours - guiding campaigns, mentoring teams, and delivering results without full-time cost.
The Linkedin "Seems Like AI Slop" Button - What it Means for Marketers and Business Owners
For anyone using LinkedIn to actually build something, it has the potential to chip away at the machine that feeds your business.
Why Senior Marketing Oversight Matters More Than Headcount
Effective marketing isn't about headcount - it's about oversight. Senior leadership aligns strategy, maximises ROI, and scales campaigns efficiently.
Agglomeration: Why Retailers Should Stop Fearing Their Competitors
A shoe shop next to five other shoe shops isn't diluting its market — it's helping create the reason shoppers came to that strip in the first place.
How Strategic Thinking Increases Your Value (Without Working More)
Strategic thinking sets top marketers apart. Learn how to move beyond tasks, influence decisions, and increase your value - without working longer hours.
How Fractional Marketers Support Business Stability
Fractional marketers bring executive-level marketing leadership at a lower cost, improving alignment, decision-making, execution, and return on marketing investment.
Your AI Poster Looks Like Shit (And Customers Think It's A Scam)
As a creative, this hurts my industry. As a consumer, it hurts my eyes. Neither of those is an argument you have to care about, so let's talk about the one that costs you money.
9 Signs It's Time to Outsource Your Content Marketing
Nine clear signs it's time to outsource content marketing — plus how to choose between a freelancer, consultant, or fully managed content retainer.
Content Marketing for Law Firms & Financial Advisers: A Practical Guide
Content marketing for law firms and financial advisers, made simple. Compliant strategies, channels that work, and how to get your content handled in Australia.
Nobody Will Ever Treat Your Business Like It’s Their Own. Here’s Why.
“Treat It Like Your Own Business” Is the Most Delusional Line in Marketing Job Ads.
The One Question Every Business Should Answer Before Spending Another Dollar On Marketing
Alicia Rieniets explores why many businesses spend money on websites, CRM platforms, marketing hires and AI tools before they've identified the real problem they're trying to solve — and how a few weeks of clarity can save months of wasted effort.
What To Do When Your Brand Goes Viral For The Wrong Reasons
Alicia Rieniets shares what she learned about customer sentiment, trust and crisis management while helping lead communications during one of the most challenging periods in Australia Post's history.
The Cost of Short-Term SEO Thinking
Short-term SEO delivers temporary ranking gains at the cost of long-term growth. For CEOs and HR leaders, sustainable search is a capability, not a quarterly campaign.