The CEO’s Guide to Marketing ROI
Marketing is not a guessing game. With the right tools and mindset, CEOs can confidently measure ROI and ensure every marketing dollar works harder than ever.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
5 Signs Your Business Needs a Marketing Overhaul
Your marketing might be working, just not well enough. If your campaigns are flatlining or your audience is tuning out, it could be time for a rethink. Here are the five telltale signs your business needs a complete marketing overhaul.
How to Attract Top Marketing Talent For Your Business
Hiring exceptional marketers is more difficult than ever. This guide shows CEOs and HR leaders exactly how to attract the right talent while strengthening your brand’s marketing engine.
Hiring a Fractional CMO: What HR Managers Need to Know
Hiring marketing leadership is not just about finding someone to run campaigns. A Fractional Chief Marketing Officer (CMO) may be the solution your company needs.
5 Marketing Metrics You Need to Track (But Probably Aren't)
Most CEOs rely on broad KPIs like revenue and ROI to measure marketing effectiveness. But if you're not looking deeper into the numbers, you may be missing the real story behind your brand’s growth.
How to Write a Winning LinkedIn Profile as a Marketing Professional
Your LinkedIn profile is more than a digital CV, it’s your marketing portfolio, elevator pitch, and first impression rolled into one. If you are serious about landing better roles or winning high-value clients, it needs to work as hard as you do.
The Rise of Fractional Marketing: What It Means for Your Career
Fractional marketing is transforming how marketers work, offering more freedom, flexibility, and diversity in projects than ever before. If you are a marketing professional or consultant, understanding this shift could be the key to your next big car
Ten Things CEOs Need To Know About Content Marketing in 2025
Content marketing is no longer a support act, it is the driver of growth in 2025. CEOs must lead with strategy, not guesswork.
What Business Owners Need to Know About SEO in 2025
Want to stay visible online in 2025? This guide breaks down exactly what CEOs and business leaders need to know about modern SEO strategy.
Five Email Marketing Tips to Attract More Customers
Want to get real results from your email campaigns? These five expert tips will help you attract, engage, and convert more customers without spamming inboxes.
What Do CEOs Look For in Their Marketing Teams?
Wondering what CEOs really want from their marketing teams? Whether you’re in-house or freelance, these insights will help you position yourself as a must-have asset in any boardroom.
The CEO-CMO Partnership: Establishing a Strong Relationship
A strong CEO-CMO partnership drives growth. Learn how alignment and a Fractional CMO can help.
What CEOs Need to Know About Customer Experience
Customer experience is a strategic growth lever. Here’s what every CEO needs to know about why CX matters, how to measure it, and how to lead it from the top down.
Ten Ways to Strengthen Your Brand Image and Awareness
A strong brand is more than a logo. It’s how people feel about your business. These ten proven strategies will help you boost brand awareness, build trust, and stand out in your market.
Influencer Marketing - What Is It, and Is It Right for You?
Influencer marketing can be a powerful way to build trust, connect with your audience, and drive real results. This guide breaks down how it works and whether it’s right for your business.
Benefits of Hiring a Social Media Manager: What Every CEO and HR Lead Needs to Know.
Social media is essential. If your brand isn’t managed by a professional, you're probably falling behind.
The 95/5 Rule of Marketing: What Every CEO Must Know
Only 5% of B2B buyers are ready to buy now. The rest? Future customers. Here’s how smart marketing prepares for both.
How to Stand Out as a Fractional Marketing Expert and Attract Top Clients
As demand for flexible marketing talent grows, standing out as a fractional expert means clearly defining your niche, showing measurable impact, and building a strong personal brand.
Ten Most Influential CEOs and How to Mirror Their Success
Meet the top 10 most influential CEOs shaping the future of business and the key lessons you can learn from their leadership.
The Importance of Copywriting: Should You Hire a Professional?
Great products don’t sell themselves, words do. In today’s crowded market, clear, compelling copy can be the difference between being noticed or ignored.
Top Three Marketing Strategies for Start-Ups
Starting a business is hard but marketing it doesn’t have to be. These three proven strategies will help your start-up grow smarter, faster, and on budget.