When Customer Frustration Becomes a Brand Problem
Lessons from managing one of Australia's busiest social media teams during COVID, and how to apply them in your business today.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Why Independent Marketers Need Strong Governance Around Their Work
Independent marketers enjoy freedom, but without strong governance, risks rise. Learn how clear processes, ethical standards, and client oversight help freelance marketers stay consistent, earn trust, and scale their work effectively.
Why Governance Protects Both Clients and Marketers
Marketing governance protects clients and marketers through accountability, consistent brand messaging and measurable results. Discover how structured frameworks and best practices empower freelance marketers.
The Content Gap: Why Your B2B Marketing Strategy Isn't Working Like It Used to
The rules for how B2B companies get found, get trusted, and get chosen have changed faster in the past 12 months than in the previous five years combined.
8 Evaluative Language Examples to Hire Better Marketers
Stop guessing. Here are 8 evaluative language examples to help you find, vet, and hire top marketing talent that delivers real business results.
When External Marketing Perspective Becomes a Competitive Advantage
Internal teams offer deep operational knowledge, but external perspectives bring fresh ideas, strategic insight, and objective analysis. Leveraging outside expertise can reveal hidden opportunities.
The Difference Between Fractional Marketing Support and a Fractional CMO
Choosing between fractional marketing support and a fractional CMO can shape your business growth. Learn how a fractional CMO provides strategic leadership while freelance marketers handle execution, helping CEOs scale smarter.
Why Invest In Marketing My Brand When I'm Already Busy?
Simon Dell explains that the best time to invest in your brand is when things are already going well. You've got a story worth telling. You've got proof points. You've got happy customers and real outcomes and genuine expertise.
How Designers Fit Best Inside a Broader Marketing Structure
Designers thrive when integrated into broader marketing structures. Learn how fractional designers enhance collaboration, align with strategy, and deliver measurable results without the cost of a full-time hire.
FMCG Brands Need to Own the Customer Again
Alicia Rieniets explores why FMCG brands can no longer rely solely on retailers to build growth, and why customer ownership is becoming one of the most important competitive advantages in an AI-driven world.
How Organisational Design Impacts Marketing Effectiveness
Organisational design directly impacts marketing effectiveness by defining team roles, workflows, and collaboration. CEOs who optimise structure enhance campaign execution, improve ROI, and ensure alignment with business goals.
When Customer Experience Breaks, AI Amplifies It
Alicia Rieniets explores what recent backlash surrounding Mecca reveals about the changing relationship between brands and customers, and why customer obsession matters more than ever in a cost-of-living crisis.
The Misconceptions that Undermine the Fractional CMO Model
Many CEOs misunderstand the fractional CMO role, seeing it as part-time or industry-limited. In reality, fractional CMOs deliver strategic leadership, guide marketing recruitment, and drive growth.
Scaling Without Losing Strategic Control
Scaling without losing strategic control requires clear frameworks and proper guidance. A fractional CMO, marketing consultant, or freelance marketers help ensure marketing aligns with business strategy.
Why Most Marketing Content Isn’t Driving Growth (And What to Do Instead)
Alicia Rieniets explores why content is being produced at scale but failing to deliver commercial impact, and what marketers, founders and leaders need to rethink to make it work.
The QSR Brands That Win AI Will Win the Next Era of Convenience
Alicia Rieniets explores how AI, hyper-personalisation and trust are reshaping the future of QSR, and why the brands that win won’t necessarily be the cheapest or the loudest, but the ones that understand customers best.
5 Best Cybersecurity Practices for Solo Marketers
Solo marketing contractors are a prime target for cyberattacks. Here's how to protect client data, accounts, and tools.
Agentic Commerce Is Coming. Here’s What It Means for Your Marketing
Alicia Rieniets explores why agentic commerce is set to reshape how customers choose, buy and engage, and what marketers, founders and leaders need to do now to stay relevant.
AI Can Generate Anything. That's Why Craft Matters Again.
When production becomes free and infinite, production can no longer be the thing that makes your brand distinctive.
Your Marketing Isn’t Broken. Your System Is
Most marketing teams aren’t underperforming because they’re doing the wrong things. They’re underperforming because those things are not working together.
One Piece of Content, Ten Ways to Use It
The best content marketers don't just create - they extract. They take a single piece of quality content and squeeze every possible drop of value out of it before they move on to the next one.