Consultant Pricing Models: Day Rate vs Retainer vs Project Fee
Day rate, retainer or project fee? Compare how each consultant pricing model works and when to use it, so you pay for marketing expertise the right way.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Retail Marketing for Small Shops: What Opening a Games Store Taught Me
The lesson for any retailer: build something people turn up for. A workshop, a tasting, a demo day, a club.
Dean Salakas on Selling 4 Businesses And What Retail Still Gets Wrong
Ask most people what share of Australian retail happens online and they'll guess somewhere close to 80%. The actual figure, after three decades of e-commerce growth, sits closer to 20%
Leaving a Marketing Job to Go Freelance: A Realistic Checklist
Thinking of leaving your marketing job to freelance? Use this realistic checklist on runway, rates, contracts and finding your first clients before you resign.
Marketing a Regulated Finance Brand in Australia: What Marketers Need to Know
Marketing a finance brand comes with legal risks most industries never face. Learn how marketers can navigate regulation, ad platform rules, and compliance to build campaigns that earn trust.
Meta One Explained: Small Retailers Are Paying the Price
What is Meta One, when is it coming for your Meta account, how does it actually work, and why does it hit small retailers so much harder?
Why Niching Down in Marketing Can Help You Charge More
Freelance marketer? Learn how choosing a niche that matches your experience can attract better-fit clients and give you a stronger case for raising your rates.
Why Your Marketing Manager Keeps Leaving After 12 Months
If your marketing managers keep leaving after a year, the role may be set up to fail. See how unclear goals, thin budgets and no senior support drive turnover.
Growth Plateaus: Why They Happen and How to Break Them
When revenue stalls, more campaigns won't fix it. Learn why growth plateaus happen and how CEOs can restart momentum with the right marketing oversight.
Brand First, Content Second: The Uncomfortable Priority Shift
Publishing more content is no longer enough to stand out online. See why a recognisable, trusted brand now does more to win attention than content volume alone.
What Does a Marketing Consultant Actually Do? A Guide for Australian Businesses
Not sure what a marketing consultant actually does? See how they audit, plan and roll out your marketing in the first 90 days, and what affects the cost.
Video Isn't King on Social. It's Now The Whole Kingdom.
Reels now get 4x the interactions of static posts. Here’s why video wins on social, where static still works, and how to start posting video every week.
How Fractional CMOs Reduce Hiring Pressure
Can't justify a full-time CMO yet? A fractional CMO gives you senior marketing leadership now, so you can take your time and make the right permanent hire.
The Role of SEO in Sustainable Growth
Learn how SEO can support business growth by improving search visibility, building credibility, attracting relevant traffic and supporting recruitment efforts.
How Designers Add Value Without Owning the Whole Strategy
Discover how designers can support marketing strategy through creative work, user experience and collaboration without owning the wider marketing plan.
The Role of a Fractional CMO in Managing Multiple Marketing Specialists
A fractional CMO brings strategy, coordination and accountability to multiple marketing specialists, aligning teams, budgets and campaigns with business goals.
Your Travel Blog Has Never Needed You More: Why Marketing Matters in the Age of AI
AI has changed how travellers search, but blogs still matter. Learn how marketing and personal experience help travel blogs stand out.
Why Fractional Models Support Better SEO Thinking
Get senior-level SEO guidance without a full-time hire. See how fractional models give businesses flexible, strategic SEO expertise on demand.
Why Small Businesses Are Turning to SEO to Compete Online
Small businesses often struggle to stand out online against bigger brands. See how SEO helps them build visibility, reach local customers, and compete on a budget.
The Hidden Risks of Working From Cafés and Co-Working Spaces
Public wifi can put client data at risk every time you work away from home. See how freelance marketers can protect ad accounts, analytics, and client trust wherever they log in.
Should You Build Your Website With AI? Here's How to Decide
The honest answer is, it depends what you're asking it to build.