Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Are you better off as a marketing generalist or a specialist? This post helps Australian marketing professionals and consultants assess their strengths, career goals, and market demand, then choose whether breadth, depth, or a hybrid T‑shaped profile
This guide covers Australian benchmarks, pricing models, negotiation tactics, and tools to grow your consultancy sustainably while communicating your value with confidence.
Portfolio careers are no longer a fringe movement. They are fast becoming the go-to path for ambitious marketing professionals who want freedom, variety, and control. If you are exploring new ways to work, this is the shift you cannot afford to ignor
Starting 10 July 2025, Instagram is opening the doors to search engines, making public content from professional accounts eligible to appear in Google results. This is a game-changer for SEO, brand visibility and content strategy across the board.
In an increasingly competitive marketing job market, talent alone is no longer enough. The real secret? Positioning yourself as the expert and building a brand that sells your value before you even speak.
Marketing is not a guessing game. With the right tools and mindset, CEOs can confidently measure ROI and ensure every marketing dollar works harder than ever.
Your marketing might be working, just not well enough. If your campaigns are flatlining or your audience is tuning out, it could be time for a rethink. Here are the five telltale signs your business needs a complete marketing overhaul.
Hiring exceptional marketers is more difficult than ever. This guide shows CEOs and HR leaders exactly how to attract the right talent while strengthening your brand’s marketing engine.
Hiring marketing leadership is not just about finding someone to run campaigns. A Fractional Chief Marketing Officer (CMO) may be the solution your company needs.
Most CEOs rely on broad KPIs like revenue and ROI to measure marketing effectiveness. But if you're not looking deeper into the numbers, you may be missing the real story behind your brand’s growth.
Your LinkedIn profile is more than a digital CV, it’s your marketing portfolio, elevator pitch, and first impression rolled into one. If you are serious about landing better roles or winning high-value clients, it needs to work as hard as you do.
Fractional marketing is transforming how marketers work, offering more freedom, flexibility, and diversity in projects than ever before. If you are a marketing professional or consultant, understanding this shift could be the key to your next big car
Content marketing is no longer a support act, it is the driver of growth in 2025. CEOs must lead with strategy, not guesswork.
Want to stay visible online in 2025? This guide breaks down exactly what CEOs and business leaders need to know about modern SEO strategy.
Want to get real results from your email campaigns? These five expert tips will help you attract, engage, and convert more customers without spamming inboxes.
Wondering what CEOs really want from their marketing teams? Whether you’re in-house or freelance, these insights will help you position yourself as a must-have asset in any boardroom.
A strong CEO-CMO partnership drives growth. Learn how alignment and a Fractional CMO can help.
Customer experience is a strategic growth lever. Here’s what every CEO needs to know about why CX matters, how to measure it, and how to lead it from the top down.
A strong brand is more than a logo. It’s how people feel about your business. These ten proven strategies will help you boost brand awareness, build trust, and stand out in your market.
Thinking of leaving the 9 to 5? Becoming a fractional marketing expert offers freedom, variety, and growth but it’s not without challenges.
Influencer marketing can be a powerful way to build trust, connect with your audience, and drive real results. This guide breaks down how it works and whether it’s right for your business.