What Do B2B Buyers Really Want?
For years, B2B purchases were thought to be cold, calculated decisions driven by pure logic. But here’s the twist—emotion has barged its way into the boardroom.
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Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Get Ready to Personalise Your Chat: ChatGPT’s Exciting New Features!
Imagine having an AI that communicates in a way that’s perfectly aligned with your brand.
Why Print is Alive and Kicking: The Revival of Direct Mail Marketing
It’s familiar, trustworthy, and stands out in a way digital ads rarely can. Here's how direct mail marketing is still alive.
TikTok Shops Launching in Australia: A New Era for E-Commerce
For Australian businesses, TikTok Shops opens up a whole new world of opportunities.
How to Nail Marketing to Different Segments & Demographics
Get to know your customers on a deeper level so you can talk to them in a way that feels personal and relevant.
How to Get Hired as a Designer in 2025
With the right mindset, some solid strategies, and a little effort, you’ll be on your way to landing your first design gig. Here’s how to get started.
Harnessing the Power of Linkedin Ads for your Business
Whether you’re aiming to enhance brand awareness, drive traffic, or generate high-quality leads, LinkedIn advertising offers the tools to make it happen.
Why Psychology Matters in Marketing
In a world where we’re bombarded by thousands of ads daily and attention spans are short, understanding these principles is essential for standing out.
A Look Back at Some of the Best Marketing Campaigns of 2024
Here’s a rundown of some of the most memorable and successful campaigns that made waves in 2024.
Marketing vs Advertising - What's The Difference?
Both are essential for a company's success, but it's important to understand how they differ.
Marketing Trends to Watch in 2025 for Australian Businesses
Here are the key marketing trends set to shape Australian businesses in 2025.
Why You Should Consider Marketing as a Career
Marketing could be the perfect career choice. Here’s why you should consider pursuing a career in this exciting field.
The Size and Impact of the Marketing Industry in Australia
The marketing industry has an impressive $53 billion impact on Australia’s economy, accounting for over 2% of GDP.
What are Marketing Consultants and How Can They Help My Business?
Most people think they have an idea about what a marketing consultant is or what a marketing consultant does but they don't understand what they can really achieve.
How to Set Your Rates as a Marketing Consultant in 2024
As a marketing consultant, one of the most challenging decisions you'll face is setting your rates. We've prepared this guide just for you.
Australia Looks To Ban Social Media for Under 16s
How will the new proposed ban impact Australian businesses? What will you need to do to adjust if your market consists of younger consumers.
What Should You Be Paying for a Copywriter?
When you're hiring a freelance copywriter, one of the biggest questions you'll face is: "How much should I pay?" The price of copywriting can vary significantly depending on the type of copy, the expertise required, and the project’s complexity. As.
Where Are All the General Marketing Jobs?
The ‘generalist marketer’ role is no longer what it used to be but rather has branched out into more specialised roles. The traditional one-size-fits-all job is quickly making way for individuals with expertise in niche areas. This shift has led to.
What Your Marketing Team Should Look Like by Business Size
Building an effective marketing team is crucial for business success, but what is the correct structure of that team based on the size of a business? From micro businesses with just a couple of employees to enterprises with hundreds and thousands,..
Big News For Those With Google Business Profiles
There have been two recent developments that are BIG in terms of merging social media with Google business profiles as well as the real mic dropper, new local ranking factor service areas. Google Testing Displaying Social Media Posts on Google...
9 Emerging Marketing Roles To Focus On In 2024
The marketing industry is witnessing a surge in new roles designed to meet the dynamic demands of modern businesses and technological innovations. In 2024 we are already seeing several emerging marketing positions redefine the way companies...