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Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
10 Clever Small Business Marketing Ideas for 2025
Feeling stuck? Discover practical, low-cost small business marketing ideas you can use today. Real examples for Australian businesses.
The Power of Content Marketing in Professional Services
Content marketing can be a game-changer for professional services. It builds trust, positions your brand as an authority, and drives quality leads. Here’s how CEOs can harness its power to win clients and grow in a competitive market.
How to Mix Organic & Paid Social for Maximum Reach
The secret to dominating social media is knowing how to blend them. Here’s how CEOs can combine both strategies to amplify reach, boost engagement, and get maximum ROI.
Marketing Legal Services Without Breaching Compliance
Marketing legal services requires a fine balance between promotion and compliance. This guide shows marketing professionals and consultants how to attract clients for law firms without breaching ethical guidelines.
How to Scale Marketing Without Hiring Full-Time Staff
Looking to scale your marketing without hiring full‑time staff? This guide outlines how you can leverage fractional leadership, outsourcing, automation and strategic partnerships.
Why Your Google Search Console Impressions Just Dropped (And Why That’s Not a Bad Thing)
Google’s latest update has caused a major drop in Search Console impressions, but it’s not a bug. It’s a clean-up. Learn why your rankings are actually stronger and how to respond strategically.
Must-Have Marketing Contractor Insurance
As an Australian marketing contractor, the right insurance can protect your business, finances, and reputation. From professional indemnity to public liability, and even cyber cover, here’s what you need to safeguard your work and client relationship
Women in Business Grant: Smart Ways to Use The Money
The Lord Mayor’s Women in Business Grant 2026 offers up to $5,000 for Brisbane women entrepreneurs to grow their businesses. Discover how this funding could boost your marketing.
Top Tools for Fractional Marketers to Stay Organised and Deliver Impact
Fractional marketers juggle multiple clients, deadlines, and campaigns, making the right tools useful. Here’s your go-to list of software and platforms to help you stay organised.
How to Build Buzz for Events Without a Massive Team
You don’t need a big marketing department to create excitement around your event. With the right strategies, tools, and partnerships, you can build buzz, increase attendance, and make your event a success.
How a Fractional SEO Expert Can Help You Rank Without Breaking the Bank
A Fractional SEO expert gives your business top-tier search engine expertise without the cost of a full-time hire. From strategy to execution, they help you climb Google rankings, boost visibility, and generate leads.
What to Expect From a PPC Audit (And Why You Need One)
A PPC audit reveals where your ad spend is leaking and how to boost campaign ROI.
Content That Converts: What CEOs Need to Know About Hiring Writers
CEOs and HR leads know great content is about results. This guide explains exactly how to hire writers who turn browsers into buyers, boost your brand authority, and deliver measurable ROI, plus where to find the right marketing expertise.
Brand Consistency Across Teams: Tips for CEOs Working With Multiple Creatives
Maintaining brand consistency across multiple creative teams is about guiding it. For CEOs and HR leads, the right processes, tools, and leadership strategies can keep everyone aligned while still producing fresh, impactful work. Here’s how.
10 Signs You Need Fractional Marketing Support
As a CEO, recognising when you need fractional marketing support can help you stay agile, control costs, and boost growth. This post outlines ten clear signs, from inefficiency to hiring gaps, to guide your decision. Download our Fractional vs Full-t
Collaborating With Fractional Marketers: Tips for a Smooth Onboarding
If you’re a CEO or HR lead onboarding a fractional digital marketer, these proven strategies help you define clear goals, embed them in your culture, use the right collaboration tools, and set feedback loops early, so you get fast results with minima
How to Choose the Right Marketing Talent for Your Stage of Growth
A CEO needs to choose marketing talent based on the business growth stage, from nimble generalists in early startup, to specialist leaders in growth or mature phases. This guide shows exactly who to hire when and how to align marketing talent with st
How Fast-Growing Brands Streamline Marketing Without Burning Out Their Team
Scaling marketing isn't just about doing more; it's about doing it better. It's about getting things done better with less chaos.
Freelancers vs. Fractional Marketers: What’s the Difference?
Struggling to choose between freelancers and fractional marketers? This guide breaks down the differences in strategy, cost, team impact, and scalability, so you can make the right hire for your business. Discover why a Fractional Digital Marketing E
The Role of AI in Modern Marketing
AI is revolutionising marketing, from hyper‑personalisation and predictive analytics to content automation and workflow optimisation. This blog shows consultants how to leverage AI ethically, stay ahead of trends, and build careers in an AI‑powered w