Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
The ‘generalist marketer’ role is no longer what it used to be but rather has branched out into more specialised roles. The traditional one-size-fits-all job is quickly making way for individuals with expertise in niche areas. This shift has led to.
Building an effective marketing team is crucial for business success, but what is the correct structure of that team based on the size of a business? From micro businesses with just a couple of employees to enterprises with hundreds and thousands,..
There have been two recent developments that are BIG in terms of merging social media with Google business profiles as well as the real mic dropper, new local ranking factor service areas. Google Testing Displaying Social Media Posts on Google...
The marketing industry is witnessing a surge in new roles designed to meet the dynamic demands of modern businesses and technological innovations. In 2024 we are already seeing several emerging marketing positions redefine the way companies...
Marketing is a dynamic world where finding the right talent for your business can be a huge challenge. Pre-screening interviews serve as a crucial step in helping to narrow down your pool of candidates and identify those who have the potential to...
Welcome to my video, five questions to ask your next SEO candidate. My name is Simon Dell. I am the CEO of Cemoh We are about really good marketing people. We do two.
In the age of digital communication, online reviews have become a powerful tool for consumers to share their experiences and influence the decision making of other customers which can in turn lead to the success or demise of businesses. While...
Companies often undertake rebranding efforts to stay relevant, appeal to new audiences, or simply to refresh their image. However, not all rebrands are successful, and sometimes they can even backfire spectacularly. In 2023, there were several...
As the conclusion of a marketing job interview approaches, the interviewer usually asks, "Do you have any questions for us?" This moment offers a golden opportunity for you, the interviewee, to demonstrate your genuine interest, understanding, and..
If you joined me for my 'Help! I need more customers!' presentation at the Brisbane Business Hub Link here:...
A recurring challenge for most B2C companies is successfully reaching and engaging with their target audience. The digital marketing landscape is an evolving one which can be overwhelming for businesses to effectively navigate the complexities of...
B2B companies are constantly seeking innovative ways to stay ahead of the competition and drive meaningful growth. One strategy that has gained significant traction in recent years is hiring a Fractional Chief Marketing Officer (CMO) to help...
A challenging business landscape means companies are constantly seeking innovative ways to stay ahead of the curve and maximise their marketing efforts. One emerging trend that has gained significant traction is the concept of hiring a Fractional...
Many of us have heard the term "social media algorithms", and depending on how much time you spend on social media, you’ve probably noticed changes in your news feed. Many may have even seen Adam Mosseri- Instagram CEO - announce the changes to the.
When it comes to marketing strategies, businesses often face the dilemma of whether to hire a fractional CMO or work with a marketing agency. Both options offer unique benefits and drawbacks, making the decision a challenging one. In this blog...
Contact us if you'd like to discuss hiring a Fractional CMO.In today's competitive business landscape, having a solid marketing strategy is crucial for the success and growth of any company. However, not every business has the resources or the...
Companies are constantly seeking innovative strategies to gain a competitive edge. One such strategy is hiring a Fractional Chief Marketing Officer (CMO). A Fractional CMO is a senior-level marketing...
The alignment between sales and marketing is crucial for the success of any organisation. Sales and marketing teams, although working towards a common goal of generating revenue, often find themselves operating in silos with limited collaboration...
Companies are constantly seeking innovative ways to stay ahead of the competition. One emerging trend is to use Fractional Chief Marketing Officers (CMOs), who bring a wealth of expertise and strategic...
A unique relationship in the business world is that of the mentor-mentee, here’s how you can create one yourself, writes PAUL FARMER. Mentorship and business coaching has emerged as a useful tool for those young business entrepreneurs who are...
Preparing for a job interview can be a daunting task, especially if it’s been a few years since your previous encounter. In our line of business, we interview marketing consultants on a weekly basis which has allowed us to be exposed to a variety...