Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Alicia Rieniets explores why FMCG brands can no longer rely solely on retailers to build growth, and why customer ownership is becoming one of the most important competitive advantages in an AI-driven world.
Organisational design directly impacts marketing effectiveness by defining team roles, workflows, and collaboration. CEOs who optimise structure enhance campaign execution, improve ROI, and ensure alignment with business goals.
Alicia Rieniets explores what recent backlash surrounding Mecca reveals about the changing relationship between brands and customers, and why customer obsession matters more than ever in a cost-of-living crisis.
Many CEOs misunderstand the fractional CMO role, seeing it as part-time or industry-limited. In reality, fractional CMOs deliver strategic leadership, guide marketing recruitment, and drive growth.
Scaling without losing strategic control requires clear frameworks and proper guidance. A fractional CMO, marketing consultant, or freelance marketers help ensure marketing aligns with business strategy.
Alicia Rieniets explores why content is being produced at scale but failing to deliver commercial impact, and what marketers, founders and leaders need to rethink to make it work.
Alicia Rieniets explores how AI, hyper-personalisation and trust are reshaping the future of QSR, and why the brands that win won’t necessarily be the cheapest or the loudest, but the ones that understand customers best.
Solo marketing contractors are a prime target for cyberattacks. Here's how to protect client data, accounts, and tools.
Alicia Rieniets explores why agentic commerce is set to reshape how customers choose, buy and engage, and what marketers, founders and leaders need to do now to stay relevant.
When production becomes free and infinite, production can no longer be the thing that makes your brand distinctive.
Most marketing teams aren’t underperforming because they’re doing the wrong things. They’re underperforming because those things are not working together.
The best content marketers don't just create - they extract. They take a single piece of quality content and squeeze every possible drop of value out of it before they move on to the next one.
Social media plays a critical role in building brand trust. From transparent communication to consistent engagement and thought leadership, the way brands interact online shapes customer perception.
Peer networks are where independent marketers and fractional CMOs grow. Through mentorship, collaboration, and opportunities that strengthen leadership and accelerate careers.
Fractional CMOs provide strategic marketing leadership without full-time commitment. Key skills include business acumen, leadership without authority, data-driven decision-making, innovation, and talent development.
Fractional marketing offers flexibility and variety, but building a sustainable career requires strategy. Connect with high-value projects, leverage growth tools, mentorship, and networks to achieve long-term success as a marketing consultant.
In reality, good strategy is often a short, focused piece of work. The value is not in having someone “do strategy” forever.
Business strategy defines long-term goals and market positioning, while marketing activity focuses on execution.
Small and medium businesses often need strong brands far more than big ones. Because when you are not already famous, customers need to understand quickly what you stand for and why they should choose you.
Google spend should reflect commercial priorities, not traffic volume. If higher-intent searches convert faster and deliver stronger lifetime value, budget should lean toward them.
Despite what many people assume, graphic design is not subjective. At least, it shouldn’t be.