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Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Networking for Fractional Marketers: How to Build Your Reputation
As a fractional marketer, your network is your net worth. Discover proven ways to connect with decision-makers, stand out in a crowded market, and build a reputation that keeps opportunities coming, both online and offline.
The Rise of Short Courses and Micro-Credentials: How to Market Them Effectively
Short courses and micro-credentials are transforming professional learning. This guide explores how marketing professionals can effectively promote them, from audience targeting to brand positioning.
Your Small Business Marketing Strategy Guide
Build a small business marketing strategy that works. This guide offers practical, no-nonsense tips for real results, designed for Australian business owners.
Find the Best Marketing Consultant for Small Business in Australia
Need a marketing consultant for small business? Discover expert tips and guidance to boost your small business marketing success today.
10 Clever Small Business Marketing Ideas for 2025
Feeling stuck? Discover practical, low-cost small business marketing ideas you can use today. Real examples for Australian businesses.
The Power of Content Marketing in Professional Services
Content marketing can be a game-changer for professional services. It builds trust, positions your brand as an authority, and drives quality leads. Here’s how CEOs can harness its power to win clients and grow in a competitive market.
How to Mix Organic & Paid Social for Maximum Reach
The secret to dominating social media is knowing how to blend them. Here’s how CEOs can combine both strategies to amplify reach, boost engagement, and get maximum ROI.
Marketing Legal Services Without Breaching Compliance
Marketing legal services requires a fine balance between promotion and compliance. This guide shows marketing professionals and consultants how to attract clients for law firms without breaching ethical guidelines.
How to Scale Marketing Without Hiring Full-Time Staff
Looking to scale your marketing without hiring full‑time staff? This guide outlines how you can leverage fractional leadership, outsourcing, automation and strategic partnerships.
Why Your Google Search Console Impressions Just Dropped (And Why That’s Not a Bad Thing)
Google’s latest update has caused a major drop in Search Console impressions, but it’s not a bug. It’s a clean-up. Learn why your rankings are actually stronger and how to respond strategically.
Must-Have Marketing Contractor Insurance
As an Australian marketing contractor, the right insurance can protect your business, finances, and reputation. From professional indemnity to public liability, and even cyber cover, here’s what you need to safeguard your work and client relationship
Women in Business Grant: Smart Ways to Use The Money
The Lord Mayor’s Women in Business Grant 2026 offers up to $5,000 for Brisbane women entrepreneurs to grow their businesses. Discover how this funding could boost your marketing.
Top Tools for Fractional Marketers to Stay Organised and Deliver Impact
Fractional marketers juggle multiple clients, deadlines, and campaigns, making the right tools useful. Here’s your go-to list of software and platforms to help you stay organised.
How to Build Buzz for Events Without a Massive Team
You don’t need a big marketing department to create excitement around your event. With the right strategies, tools, and partnerships, you can build buzz, increase attendance, and make your event a success.
How a Fractional SEO Expert Can Help You Rank Without Breaking the Bank
A Fractional SEO expert gives your business top-tier search engine expertise without the cost of a full-time hire. From strategy to execution, they help you climb Google rankings, boost visibility, and generate leads.
What to Expect From a PPC Audit (And Why You Need One)
A PPC audit reveals where your ad spend is leaking and how to boost campaign ROI.
Content That Converts: What CEOs Need to Know About Hiring Writers
CEOs and HR leads know great content is about results. This guide explains exactly how to hire writers who turn browsers into buyers, boost your brand authority, and deliver measurable ROI, plus where to find the right marketing expertise.
Brand Consistency Across Teams: Tips for CEOs Working With Multiple Creatives
Maintaining brand consistency across multiple creative teams is about guiding it. For CEOs and HR leads, the right processes, tools, and leadership strategies can keep everyone aligned while still producing fresh, impactful work. Here’s how.
10 Signs You Need Fractional Marketing Support
As a CEO, recognising when you need fractional marketing support can help you stay agile, control costs, and boost growth. This post outlines ten clear signs, from inefficiency to hiring gaps, to guide your decision. Download our Fractional vs Full-t
Collaborating With Fractional Marketers: Tips for a Smooth Onboarding
If you’re a CEO or HR lead onboarding a fractional digital marketer, these proven strategies help you define clear goals, embed them in your culture, use the right collaboration tools, and set feedback loops early, so you get fast results with minima