
What Do B2B Buyers Really Want?
For years, B2B purchases were thought to be cold, calculated decisions driven by pure logic. But here’s the twist—emotion has barged its way into the boardroom.
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
For years, B2B purchases were thought to be cold, calculated decisions driven by pure logic. But here’s the twist—emotion has barged its way into the boardroom.
Imagine having an AI that communicates in a way that’s perfectly aligned with your brand.
It’s familiar, trustworthy, and stands out in a way digital ads rarely can. Here's how direct mail marketing is still alive.
For Australian businesses, TikTok Shops opens up a whole new world of opportunities.
Get to know your customers on a deeper level so you can talk to them in a way that feels personal and relevant.
With the right mindset, some solid strategies, and a little effort, you’ll be on your way to landing your first design gig. Here’s how to get started.
Whether you’re aiming to enhance brand awareness, drive traffic, or generate high-quality leads, LinkedIn advertising offers the tools to make it happen.
In a world where we’re bombarded by thousands of ads daily and attention spans are short, understanding these principles is essential for standing out.
Here’s a rundown of some of the most memorable and successful campaigns that made waves in 2024.
Both are essential for a company's success, but it's important to understand how they differ.
Here are the key marketing trends set to shape Australian businesses in 2025.
Marketing could be the perfect career choice. Here’s why you should consider pursuing a career in this exciting field.
The marketing industry has an impressive $53 billion impact on Australia’s economy, accounting for over 2% of GDP.
Most people think they have an idea about what a marketing consultant is or what a marketing consultant does but they don't understand what they can really achieve.
As a marketing consultant, one of the most challenging decisions you'll face is setting your rates. We've prepared this guide just for you.
How will the new proposed ban impact Australian businesses? What will you need to do to adjust if your market consists of younger consumers.
When you're hiring a freelance copywriter, one of the biggest questions you'll face is: "How much should I pay?" The price of copywriting can vary significantly depending on the type of copy, the expertise required, and the project’s complexity. As.
The ‘generalist marketer’ role is no longer what it used to be but rather has branched out into more specialised roles. The traditional one-size-fits-all job is quickly making way for individuals with expertise in niche areas. This shift has led to.
Building an effective marketing team is crucial for business success, but what is the correct structure of that team based on the size of a business? From micro businesses with just a couple of employees to enterprises with hundreds and thousands,..
There have been two recent developments that are BIG in terms of merging social media with Google business profiles as well as the real mic dropper, new local ranking factor service areas. Google Testing Displaying Social Media Posts on Google...
The marketing industry is witnessing a surge in new roles designed to meet the dynamic demands of modern businesses and technological innovations. In 2024 we are already seeing several emerging marketing positions redefine the way companies...