Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Regardless of where your political allegiances lie, there’s one thing we can all admit about Donald Trump. The man is an incredible marketer and his business acumen was a key reason for his campaign success. While Presidential campaigns are...
Did you know that 93% of all online experiences begin with a search engine? Think about that for a moment. Nearly every time someone uses the internet, they’re looking for something via a search engine. As far as search results go, nearly 32% of...
Facebook Ads are powerful. There's no doubting that. Any business should have a Facebook Ad strategy in their arsenal - or at the very least, you should be testing to see if they're delivering new business and new clients to you. But Facebook...
Customer reviews play a big part in the success of a business. Social proof is so important when building your brand, so making your customers happy often feels like priority number one. In many ways, it should be. Google reviews - especially if...
The two most popular advert types available on YouTube through Google Ads are bumper and skippable in-stream. We've been running both for a client and wanted to share some brief notes about what we've seen. What are the ad formats? Bumper ads...
This is a guide on how to integrate Autopilot and ConvertFlow. You will learn how to leverage these best of breed tools to deliver epic marketing automation that is a pleasure to use. We have extensive experience with many CRMs and marketing...
Below are my two presentations from the 2019 Professional Conference Organisers Association Conference & Exhibition. The first is the full Masterclass from the Sunday afternoon that focuses on Marketing Automation & Content Marketing. The second.
SEO is a rapidly changing space. This is because Google continuously seeks to improve the searcher experience and updates its algorithm hundreds of times per year. In a nutshell, Google's primary objective (other than profit) is to help people...
As part of the Queensland state government's attempts to support small businesses with digital transformation, a new digital grant is opening on 11th November and closing at 5 pm on the 10th December. The grant is targeting small businesses who...
These days, many businesses want to have as little direct contact with customers as possible. Through a lot of digital marketing techniques and marketing automation, companies are now trying to create an automated customer experience and let the...
The continued growth in technology means that your business now has more ways than ever to generate leads. This, of course, should mean more sales, and more profits in your bank account. However, with new technology comes a changing digital...
I thought I'd share this excerpt of a report I've been co-writing with one of our top clients. Their results are astonishing. Website traffic has increased 3-fold, B2B leads by 450% (761) and the value of opportunities opened by 428% this year to.
The New Podcasts There are four new podcasts you need to check out. All of them are available on iTunes and Spotify, or you can stream them on our website. The links for each one are below. First, Glen Richards - founder of Green Cross Vets and.
If you’ve had problems with your Instagram content not being visible in searches, or you’re generally getting less engagement from your posts, there could be a number of reasons. One of the popular theories is shadowbanning. Let’s have a look..
Sometimes finding success with Facebook advertising can seem like cracking the Da Vinci code. It seems like everybody has a theory on what works best, but how do you know what’s best for you and your business? Short vs Long: Which Facebook Ad...
Welcome to the second edition of Lessons by Leaders. We celebrated our podcast receiving 10,000 listens a few weeks ago, and we're about to tick over to 70 episodes with the upcoming interview with Shark Tank's Glen Richards. It's a great...
So, you’ve written a blog? Pumped out those 600 words and feeling very proud of yourself? Good on you. Crack the champagne. Let’s celebrate. But before we go all Frat party and get the keg in, let’s make sure that when you post that blog on your..
Welcome to our first 'Lessons From Leaders' newsletter. You'll notice that the SimonDell.com name is no more, but has been replaced with our new brand Paper Planes. This includes a brand new website and brand livery, plus a new manifesto that...
Many digital marketers are promoting voice SEO as being the next big thing for search engine optimisation and there has been a rise in this in recent years - but, is it really worth investing in? The statistics right now from some marketers suggest..
In line with research showing that 70% of Google users want to be exposed to relevant content with less effort, Google has announced two new ad types. Not stopping there, they’ve also promised a redesigned Google Shopping experience for users. Read..
Lead generation is probably the hardest part of marketing. Yes, most of us can start a creative campaign, produce high-quality content and write articles that will shake the ground. Unfortunately, the quality doesn’t always translate to...