Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Recently I started creating my own weekly marketing podcast and in the spirit of doing things properly, I thought 'why not spend $150 on buying a professional podcasting microphone even if you might not keep this up?' Classic me. Anyway, I went...
This is actually one of my favourite case studies with a client because, well, you just have to look at the pattern of the journey we went on with this one - it was somewhat of a rollercoaster. As you can imagine, there's a great narrative behind...
There are many different pricing strategies in marketing and it's essential to spend some time working these out in order to get your value right when selling your time in a crowded marketplace. I recently sat down with a friend and former client...
“Life imitates art far more than art imitates life” said Oscar Wilde, and when you’re looking for cues in how you should be approaching your business marketing, there are great examples from the last sixty years of rock and roll. From the discovery..
There are two words that could be used to describe me with no arguments from myself - distractible and unproductive. That's not to say I'm those two things all the time, but there are times when I sit and look at what I've produced in a particular...
This blog also appears as a video on YouTube so if you get a chance to check that out, you can find it here: Simon Dell This content is something that every and I mean EVERY business doesn’t do enough of. What is it? Case studies. Case studies...
If you're here just to find the Google Doc of all the 5,000 pieces of software, then click here. If you've come here from a different link then a quick explanation: One of the huge growth areas in digital marketing in the past 10 years has been...
When Apple sell their products, they don’t just list the specifications of each new device and ask you to buy it. While doing so would appeal to the tech types that trawl developer forums late into the night, it wouldn’t resonate with the rest of...
The One Page Marketing Plan Let’s be honest: if you’re a business owner and you don’t have a one page marketing plan, you’re basically flying blind. Quite often, this results in businesses that: Waste a lot of time and money on marketing efforts...
Chips Look at that word and pause for a second to reflect. We all love chips…either from a fish and chip shop, Macca’s chips or oven-cooked at home. So read that word again, and tell me how much you’d pay for them. Hard, isn’t it? Hot chips Right,...
One of the most common questions I’m asked when it comes to building digital marketing strategies is the difference between SEO and SEM (or Adwords depending on how you want to classify it) and whether online marketing budgets should be invested in..
Recently a client approached me with a challenge: when producing content for their target audience (small to medium size business owners), how do they produce information pitched at various levels of knowledge without alienating one or all of those..
When a social media platform surpasses half a billion monthly active users, even B2B companies start paying attention. Combine Instagram’s incredible reach, continuing growth, and impressive price tag (FREE), it’s something every company should be...
Having a strong presence on Facebook is no longer a luxury, but rather essential in your marketing and branding efforts. Of course, an important part of your Facebook strategy is having the right images. If you try to upload the wrong Facebook image.
An autoresponder is simply a series of email messages that you create ahead of time and then schedule to be sent out at certain time intervals or in response to certain behaviours of your subscribers (such as making a purchase). This allows you to...
Loss aversion marketing: have you ever heard the phrase: “Play to win, don’t play not to lose.”? It’s a simple concept that seems to work pretty well for most successful people: staying focused on the positive is a great strategy for long term...
If your company has more than one brand, or more than one business channel, there's probably been a discussion around whether each of those brands or channels should have their own standalone websites, or they should all be combined into one. This...
If you are receiving mediocre results with traditional forms of advertising, such as the Yellow Pages and newspapers, or are frustrated with the process of cold calling then Google Adwords is an ideal solution for you. By running an effective...
Recently, a LONG discussion erupted on the Queensland Business Group on Facebook about the merits of a landline for your business, and whether, in this day and age, it is essential for your business to have a landline. Well, the quick answer is that.
When I looked at developing my own start-up this year, I naturally gravitated to the bricks-and-mortar retail sector. My background before I launched my own marketing agency five years ago was in beer, and more specifically, in the retail marketing..