Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
In the constantly changing commerce market, there’s no doubt that things are moving at a rapid pace. eCommerce already plays a huge role, and that’s a trend that doesn’t look like slowing down. Many of the trends we expect to see taking over in...
Have you ever wondered why similar businesses seem to gather their stores in the one place? It’s a common concept popular among fast food restaurants, car yards, and practically every type of business. You’ll often see several competitors in the...
Let’s face it, your online reputation is everything. Whether it’s a place to eat, a place to shop or a person to trust, 93% of consumers turn to review sites like Google, Facebook, TrustPilot and Yelp before they make a decision. By nature, we’re.
Australians spend more time on mobile devices every day, and not just for games and social media. Mobile devices have now become a key part of the customer journey, from product research to making purchases. People use smartphones and tablets to...
Some people think that SEO doesn’t apply to online ecommerce. This is not true. If your competitors are optimizing their site and you’re not doing anything, you’re losing money right now. Your competitors are out attracting keen customers......
APIs, or Application Programming Interfaces, are a powerful piece of technology that many people may not even know about. But in fact, we’re all using them every single day. What is an API? APIs and the technology behind them has actually been.
WordPress is one of the most widely used website building platforms in the world for a number of reasons. It’s easy to use, reliable and ultimately it allows people to create websites without needing knowledge of coding. However, aside from the...
Instagram stories may have only been around since 2016, but in a short time they’ve gone from a fun gimmick to a powerful digital marketing tool. They can help engage with your audience and boost sales, but like everything, it all works better with.
Regardless of where your political allegiances lie, there’s one thing we can all admit about Donald Trump. The man is an incredible marketer and his business acumen was a key reason for his campaign success. While Presidential campaigns are...
Did you know that 93% of all online experiences begin with a search engine? Think about that for a moment. Nearly every time someone uses the internet, they’re looking for something via a search engine. As far as search results go, nearly 32% of...
Facebook Ads are powerful. There's no doubting that. Any business should have a Facebook Ad strategy in their arsenal - or at the very least, you should be testing to see if they're delivering new business and new clients to you. But Facebook...
Customer reviews play a big part in the success of a business. Social proof is so important when building your brand, so making your customers happy often feels like priority number one. In many ways, it should be. Google reviews - especially if...
The two most popular advert types available on YouTube through Google Ads are bumper and skippable in-stream. We've been running both for a client and wanted to share some brief notes about what we've seen. What are the ad formats? Bumper ads...
This is a guide on how to integrate Autopilot and ConvertFlow. You will learn how to leverage these best of breed tools to deliver epic marketing automation that is a pleasure to use. We have extensive experience with many CRMs and marketing...
Below are my two presentations from the 2019 Professional Conference Organisers Association Conference & Exhibition. The first is the full Masterclass from the Sunday afternoon that focuses on Marketing Automation & Content Marketing. The second.
SEO is a rapidly changing space. This is because Google continuously seeks to improve the searcher experience and updates its algorithm hundreds of times per year. In a nutshell, Google's primary objective (other than profit) is to help people...
As part of the Queensland state government's attempts to support small businesses with digital transformation, a new digital grant is opening on 11th November and closing at 5 pm on the 10th December. The grant is targeting small businesses who...
These days, many businesses want to have as little direct contact with customers as possible. Through a lot of digital marketing techniques and marketing automation, companies are now trying to create an automated customer experience and let the...
The continued growth in technology means that your business now has more ways than ever to generate leads. This, of course, should mean more sales, and more profits in your bank account. However, with new technology comes a changing digital...
I thought I'd share this excerpt of a report I've been co-writing with one of our top clients. Their results are astonishing. Website traffic has increased 3-fold, B2B leads by 450% (761) and the value of opportunities opened by 428% this year to.
The New Podcasts There are four new podcasts you need to check out. All of them are available on iTunes and Spotify, or you can stream them on our website. The links for each one are below. First, Glen Richards - founder of Green Cross Vets and.