Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
I recently chatted to the team at augmented reality app Realar and talked about their business and how they felt augmented reality in marketing was currently positioned and how it was going to impact marketing in the future. What's the elevator...
I started a newspaper round when I was 14. It was a local property newspaper that was delivered every Thursday. I believe it was imaginatively called 'Property News'. They would drop the newspapers off to me that day, and generally, after I got home.
I've been writing for Jeweller Magazine for a number of years now. Not on a particularly regular basis but every now and again; it's a great publication with a large reach into a highly specific industry. The fantastic editorial team reach out for..
I often find a new client Good Ads account that hasn't seen some love for a while, and this one was a perfect example. It's a perfect example for our first Adwords case study.On the face of it, it was getting a lot of clicks. It's a specific...
Earlier this year, I caught up with the development team at iFactory to discuss their theory behind what makes Magento web development so special and how they’ve used it to enhance ecommerce capability for their clients. For 13 years, iFactory has..
My sixth podcast interview was interesting for a number of reasons. For starters, the subject was Nick Bowditch, a guy I've know for a long time since his days working for Facebook Australia. It's quite funny, back then when you knew someone who...
The lifeblood of many consumer brands is the tried and tested marketing promotion. Every time you walk into a fast food store, something is on special - either discounted or valued added in order to make you spend or spend more. During my years...
So thanks to everyone who read and shared my original post, Bitcoin for Beginners. Considering a normal post for me gets about 10 views and that one got 200, I'd consider that 'going viral'. Winning. As promised, this is the follow-up to that...
First of all, what's an Easter Egg? Well, yes, it's a big chocolate egg-shaped piece of confectionary and you normally get them at...well, funnily enough, Easter. But it's also the term for a fun or interesting piece of content hidden away inside a..
This is a guest post by Michael Lang from SG Partners. Customer loyalty is a vital part of growing a healthy company. Ensuring that you constantly engage your customers to return improves two key things: Reduces the burden on marketing budgets to...
As part of my own learning and development, I've been diving into the world of blockchain and Bitcoin. As part of that learning, I've had a few people ask me about both subjects, so I thought I would write a blog to try and explain Bitcoin for...
Many organisations go headlong at social media strategy like a bull at a gate. Sometimes it's because a CEO has seen sales flagging and has decided that the solution to better growth is a social presence. Sometimes they're spurred on by competitors..
What happens when you track a keyword that's been left to fend for itself? Well, that's what SEO Case Study 5 is all about. There's a couple of keywords I've been monitoring on a client website that I haven't been doing any work on. Why would I...
There are some very important PPC lessons you should remember when setting up your campaigns, and one of the most basic things to get right is to make sure your advert landing page matches the advert. But sometimes, even big brands make mistakes....
So, you’ve just spent a chunk of cash building a super slick new website for your business. You probably did some competitor research, looked at a range of sites for inspiration, and reviewed a number of different design concepts. Perhaps you even...
In the interests of openness and honesty, what better way to prove a point than by using yourself as a demonstration? So I did. My website has been running for about 12 months now and due to the volume of work I've had, I've not invested much time...
Recently I started creating my own weekly marketing podcast and in the spirit of doing things properly, I thought 'why not spend $150 on buying a professional podcasting microphone even if you might not keep this up?' Classic me. Anyway, I went...
This is actually one of my favourite case studies with a client because, well, you just have to look at the pattern of the journey we went on with this one - it was somewhat of a rollercoaster. As you can imagine, there's a great narrative behind...
There are many different pricing strategies in marketing and it's essential to spend some time working these out in order to get your value right when selling your time in a crowded marketplace. I recently sat down with a friend and former client...
“Life imitates art far more than art imitates life” said Oscar Wilde, and when you’re looking for cues in how you should be approaching your business marketing, there are great examples from the last sixty years of rock and roll. From the discovery..
There are two words that could be used to describe me with no arguments from myself - distractible and unproductive. That's not to say I'm those two things all the time, but there are times when I sit and look at what I've produced in a particular...