Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Whilst it might sound like a simple question, the 'what is PPC?' has a number of levels to it that makes the initial answer 'pay-per-click' a little more complicated. What I've tried to do here is tackle some of the more frequently asked questions...
There's only so much where you can talk about other people's SEO without showing everyone how well you do with your own. So here it is: the plumber reveals the state of his own pipes in our SEO case study #7. For those unfamiliar with Google...
Your website has a huge impact on your brand and your revenue. After all, it's your most important salesperson. But just like many salespeople, it's likely that your website sucks. I can just hear you thinking... "My website looks great! Mine...
Within our strategy of delivering effective digital strategies for clients, one of the tactics we've recommended is video. Of course, promotional videos can be expensive, but over the past few years, we've tried to make it more affordable to create..
I used to not really care what happened to my Facebook data, or much of my data. And by 'data' I mean the soft data that I pump into Facebook almost every day. Personal things like where I've been, what I've been doing, who I've been with and so...
Have you ever been to Disneyland? Or one of the Disney resorts? I have a friend who visited one of them last week and by all accounts, and the photos posted on Facebook, she had an amazing time with her partner and son. They're full of big smiles,...
Your page title and description can have a big effect on your SEO. That’s why it’s important to learn the basics of these marketing tactics so you can apply them for better rankings and overall success in your business. First, let’s start with the...
For our next SEO case study, we're looking at the consequences on SEO rankings on slow-down of other marketing channels. You can break keywords into two simple groups: unbranded keywords and branded keywords. A branded keyword is one that features a.
I recently chatted to the team at augmented reality app Realar and talked about their business and how they felt augmented reality in marketing was currently positioned and how it was going to impact marketing in the future. What's the elevator...
I started a newspaper round when I was 14. It was a local property newspaper that was delivered every Thursday. I believe it was imaginatively called 'Property News'. They would drop the newspapers off to me that day, and generally, after I got home.
I've been writing for Jeweller Magazine for a number of years now. Not on a particularly regular basis but every now and again; it's a great publication with a large reach into a highly specific industry. The fantastic editorial team reach out for..
I often find a new client Good Ads account that hasn't seen some love for a while, and this one was a perfect example. It's a perfect example for our first Adwords case study.On the face of it, it was getting a lot of clicks. It's a specific...
Earlier this year, I caught up with the development team at iFactory to discuss their theory behind what makes Magento web development so special and how they’ve used it to enhance ecommerce capability for their clients. For 13 years, iFactory has..
My sixth podcast interview was interesting for a number of reasons. For starters, the subject was Nick Bowditch, a guy I've know for a long time since his days working for Facebook Australia. It's quite funny, back then when you knew someone who...
The lifeblood of many consumer brands is the tried and tested marketing promotion. Every time you walk into a fast food store, something is on special - either discounted or valued added in order to make you spend or spend more. During my years...
So thanks to everyone who read and shared my original post, Bitcoin for Beginners. Considering a normal post for me gets about 10 views and that one got 200, I'd consider that 'going viral'. Winning. As promised, this is the follow-up to that...
First of all, what's an Easter Egg? Well, yes, it's a big chocolate egg-shaped piece of confectionary and you normally get them at...well, funnily enough, Easter. But it's also the term for a fun or interesting piece of content hidden away inside a..
This is a guest post by Michael Lang from SG Partners. Customer loyalty is a vital part of growing a healthy company. Ensuring that you constantly engage your customers to return improves two key things: Reduces the burden on marketing budgets to...
As part of my own learning and development, I've been diving into the world of blockchain and Bitcoin. As part of that learning, I've had a few people ask me about both subjects, so I thought I would write a blog to try and explain Bitcoin for...
Many organisations go headlong at social media strategy like a bull at a gate. Sometimes it's because a CEO has seen sales flagging and has decided that the solution to better growth is a social presence. Sometimes they're spurred on by competitors..
What happens when you track a keyword that's been left to fend for itself? Well, that's what SEO Case Study 5 is all about. There's a couple of keywords I've been monitoring on a client website that I haven't been doing any work on. Why would I...