Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Hiring marketing consultants to support the growth of your business can be a challenging task. With thousands of marketing agencies and freelancers to choose from, making the right decision for your business can be overwhelming and...
Growth. It's the fundamental goal of any business. Perhaps you're in the infancy stages of starting a new entity? Or maybe you've just reached your second year of operations with revenue exceeding expectations? Heck, could one of your competitors be.
At first glance, freelancers seem to have it made: flexible working hours, no daily commute through rush-hour traffic, more convenient childcare arrangements, and no demanding boss to report to. But is the grass really greener on the other...
Generating visitors to your website can be a frustratingly difficult objective for your business to achieve. With browsers flooding search engines like Google, it's getting harder and harder to stand out from the digital crowd - especially if...
Have you ever played one of those games where you have to guess the name of a brand based on their logo with the twist being that you’re purely looking at the visual design aspect of the brand, without any words or letters? Like this one below....
Whether you’re a start-up business or an established SME, you SHOULD have a sound digital marketing strategy and be advertising on Facebook. If you still haven’t created your digital marketing strategy or need some convincing as to why one is...
They may sound a little intimidating, but anyone can create a sitemap. This guide covers the basics of website hierarchies and technical, optimisation practices - make sure to read Part 1 of Pain-free SEO. By the end of this article you’ll have...
Welcome to our second, Cemoh digital marketing review guide! It's time to crack open a thesaurus, boot up AhRefs and analyse some keywords. Keyword research and analysis are optional steps in your digital marketing review, but if SEO or blogging..
Did you know that you could maximise your sales even further by simply changing the way you advertise prices? Here’s how A/B testing your pricing display can make or break a sale. What is AB Testing? A/B testing is a tool used by many marketing.
If you’re a small business owner with a tight-knit workforce that doesn’t sell products or services online, you might be thinking to yourself “do I really need to take that next step and build a website?” Put simply, the answer is a resounding...
We’ve gathered Cemoh’s very own lead strategists to share their tips in this no-nonsense guide for marketers of all experience levels. We’ll go over the purpose of a website and the traits of a great website to begin producing a scope...
Despite the strong urge for brands to embrace new software and tech, e-mail remains the top mode for one-to-one communication. That means you already have a powerful marketing tool at your fingertips! Read on to learn all the great features you may.
By 2030 Generation Z and Millennials will account for 48% of retail spending in Australia. Young shoppers are well-informed and looking to balance affordability and quality. Social media trends are the name of the game for Gen Z. Product novelty..
A solid content marketing strategy is one of the most important ways a business can grow. It can help you communicate your brand identity, attract interest from prospects, and continually engage your market. It also establishes your authority in...
Okay, okay. Shameless marketing Christmas blog post. Build a bridge. Enjoy it. And just for the record, I know it doesn't scan. For god's sake don't try to sing it. Twelve Months Of Marketing Planning Every month needs a plan so sit down at the...
Did you know that the total retail eCommerce sales worldwide amounted to over USD $4 trillion, with this figure set to eclipse USD $6 trillion by 2024? Did you know that Australia ranks tenth for eCommerce website sales worldwide? Did you know..
If you’re reading this, you’re either one of two people; someone who is a start-up with a new product/service that they want to bring to market or someone who has an existing product/service that is struggling to gain market momentum. Either way,.
Our promotional offer for August and September is available for companies wanting to produce a 60-second promotional video for their business. Below are four examples from existing clients. These examples are longer than 60-seconds with much long.
It’s inevitable that most social media platforms ultimately become a great place for B2B marketing. So, if you thought Instagram was just about influencers sharing photos and collecting likes, then it’s time for a refresh. Instagram has now become..
Many of us have heard the term "social media algorithms", and depending on how much time you spend on social media, you’ve probably noticed changes in your news feed. Many may have even seen Adam Mosseri- Instagram CEO - announce the changes to the.
Augmented Reality (AR) is still a relatively new technology. Using augmented reality technology in marketing still has a novelty factor, so there is a lot of interest in it from both consumers and marketers. Consumers are likely to stop and...