Business / How to Guides

10 Questions You Should Be Asking In Your Marketing Interview

February 20, 2024 , 5 minutes

As the conclusion of a marketing job interview approaches, the interviewer usually asks, “Do you have any questions for us?” This moment offers a golden opportunity for you, the interviewee, to demonstrate your genuine interest, understanding, and eagerness to excel in the role. And importantly, STAND OUT.

Asking thoughtful questions not only helps you gain deeper insights into the company and the position but also showcases your preparation and strategic thinking. Here are ten essential questions you should consider asking.

  1. “Can you describe the day-to-day responsibilities of this role?”

Asking the interviewer to describe the day-to-day responsibilities of the role is more than just seeking a rundown of tasks; it’s a strategic move to gain a comprehensive understanding of what your work life would look like if you were to join the company. By delving into the specifics of the position’s daily tasks and expectations, you not only gain clarity on the scope and scale of the role but also uncover insights into how it fits within the broader context of the organisation’s objectives and priorities.

2. “What are the short-term and long-term goals for your marketing team, and how does this role contribute to achieving them?”

Asking about the short-term and long-term goals for the marketing team, and how the role you’re interviewing for contributes to achieving them, is a strategic inquiry that showcases your forward-thinking mindset and commitment to driving organisational success. It reflects your understanding that individual contributions play a pivotal role in realising broader strategic objectives, and it underscores your desire to align your efforts with the overarching goals of the team and the company.

3. “How would you describe the culture of the company?”

This inquiry offers a glimpse into the workplace culture you might encounter. The response reveals the company’s approach to employee treatment and its core values. Moreover, it signifies your priority in seeking a conducive work environment that aligns well with your abilities and preferences.

4. “How does the marketing team collaborate with other departments within the company?”

Marketing teams often intersect with various departments like sales, product development, and customer service. Understanding these dynamics will help you gauge your cross-functional collaboration opportunities within the business.

5. “What does your current martech stack involve, and are there plans to expand upon it?”

Inquiring about the current martech stack employed by the company and any plans for its expansion offers you a valuable glimpse into the technological infrastructure driving the organisation’s marketing efforts. Martech, or marketing technology, encompasses a broad spectrum of tools and platforms designed to streamline and optimise various aspects of marketing operations, from campaign management and customer relationship management (CRM) to analytics and automation.

6. “What metrics or key performance indicators (KPIs) are used to evaluate the success of marketing campaigns?”

Grasping the intricacies of performance metrics goes beyond just understanding numbers; it offers a window into the very heartbeat of the company’s marketing strategy. By delving into these metrics, you gain invaluable insight into the organisation’s overarching priorities and specific expectations concerning the efficacy of marketing campaigns and the return on investment (ROI) they generate.

7. “How does the company support professional development and growth opportunities for the marketing team?”

Exploring details about available training programs, mentorship initiatives, and potential avenues for career advancement showcases more than just a passing interest in the role; it reflects a deep-seated commitment to personal and professional growth. By inquiring about these opportunities, you signal your enthusiasm for ongoing learning and development, indicating a readiness to invest time and effort into honing your skills and expanding your expertise.

8. “What do you enjoy most about working for this company?”

Inquiring about what the interviewer enjoys most about working for the company opens the door to a rich exchange of personal anecdotes and reflections. It invites the interviewer to share not just their professional perspective but also their emotional connection to the organisation, offering you a firsthand glimpse into the company’s culture and the dynamics of its workforce.

9. “What are the company’s biggest marketing challenges right now?”

Inquiring about the company’s biggest marketing challenges offers a unique opportunity to gain valuable insights into the current landscape of the industry and the specific hurdles the organisation is facing. By understanding these challenges, you not only become more attuned to prevailing business trends but also gain a deeper appreciation for the complexities and nuances of the company’s market position.

10. “Why did the person I’m replacing leave?”

This question can give you insights into the company dynamics – perhaps allowing you to identify systemic issues within the company culture or management style. A question of this nature also helps to clarify expectations of the role from a performance and effort standpoint. This high-risk question might not be for every interview, so tread carefully and try read the interviewer carefully.

Remember, asking insightful questions not only helps you gather valuable information but also leaves a positive impression on the interviewer, showcasing your enthusiasm, preparedness, and genuine interest in the role and the company. Use this opportunity to not only learn but also to position yourself as the ideal candidate for the job. Good luck!