Owning a small business is a galactic undertaking. Technically, you are your own boss, but it sometimes feels like the customers are calling the shots. Beyond pleasing your consumer, you have to manage operations, innovate new ideas for growth, monitor financials, and ensure your marketing like a professional. The list mentioned above is merely the tip of the iceberg when it comes to running a small business. The point is, you’re likely wearing a lot more hats than you thought you’d be. Chances are, you are not only the owner of the company but the entrepreneur and business manager as well. Staying afloat can be tough. That’s precisely why you need to leverage as much automation in your business as possible.
In the book by author Michael Gerber, The E-Myth Revisited, he explains that 80% of small businesses fail because of their lack of organization. According to Gerber, “If your business depends on you, you don’t own a business–you have a job. And it’s the worst job in the world because you work for a lunatic!”[1] Gerber teaches you how to ensure this doesn’t happen by developing a business that is based on systems. The idea is to imagine your business as a national franchise. The fact that franchise companies are more successful lies within their system for business operations. Big brand companies have a well-drawn out system for every process in their business. This is especially true when it comes to marketing the company.
The fact of the matter is without a good marketing strategy; you won’t grow your customer base. Franchise companies and corporations are well aware of this. Which is precisely why they contribute millions of dollars from marketing campaigns, to social media management, and everything in between. Now, I know what you’re thinking, “but those super-sized companies can afford the staff to manage their digital marketing strategies,” and you’d be mostly right. While larger companies may have the staff, with advancements in automation, you can run with the big dogs.
Every element of business has evolved to keep up with the advancements in technology. Digital marketing tools are no different. In today’s age, the customer is checking more than emails and watching television commercials to decide where to spend their money. Social media has become a powerhouse for attracting consumers. With the advent of google ad words, SEO, influencers, and social media campaigns, there are a lot of options for a business to use when extending their reach. The exciting news is that all of those systems and more can be automated.
There are plenty of benefits to be had with digital marketing tools. But before you start shopping, you first have to consider your needs. Once you determine what your approach will be, you can then begin to search for an automation service that fits your situation best. There are a plethora of online digital marketing services these days. It can be really easy to fall into analysis paralysis when searching for a service. Consider the criteria below when searching for your new marketing software;
As a small business owner, you’re like the ringmaster of a circus. You are spinning plates, doing magic tricks, announcing the next act, all the while trying to get butts in seats. Marketing is a career in its own right, but it doesn’t have to be your full-time job. There are plenty of good options out there that can help automate your marketing system. In doing this, you can free up more of your time to focus on other things, like yourself! Hopefully, now you have some insight on how to get some help through marketing automation services. Now, get out there and grow that business!
If you need help with your marketing automation, drop Matt & Simon a line on [email protected]
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