Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Whilst the flypaperplanes.co (now Fly Paper Planes) brand has existed with just me at the helm since mid-2016, we've only really been in business together as Simon and Matt since May 2018. With that in mind, we wanted to celebrate some of the wins...
Check out our bullet point guide to video SEO. Overview Video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy Define your goals - what do you want to get out of video? eg conversions,...
Just so you understand the context behind this case study, this is a company I used to work for and had been trying to launch their website for 22 months. Yes, you read that correctly. 22 months. The original draft of the site was ready in November..
Ever been to a bank website and played around with their online mortgage or loan calculators? If you've borrowed money for anything over the years, chances are you've utilized one of these tools for your research. An online calculator tool can be a..
Most people have probably read a Jim Collins book; he's the author of a number of excellent business books. One of these books I recently went back and read was ‘Good To Great’ where he talks about a business theory he labels ‘bullets and...
Listening to a Tim Ferris podcast the other day, there was a guest host - Reid Hoffman - interviewing Brian Chesky. For those who don't recognise those two names, Hoffman was the guy who created LinkedIn and then sold it for $26billion to Microsoft..
Recently I spoke to Bill Sheikh, the founder and CEO of U-Thrive Marketing, one of the premier digital marketing and website design companies in Tulsa, Oklahoma USA. He's helped hundreds of businesses across the Midwest United States put their...
Marketing automation converts inbound leads to paying customers and builds customer loyalty and retention over time. Here are the marketing automation best practices that are essential for implementing successful campaigns. Broadly speaking,...
Whilst it might sound like a simple question, the 'what is PPC?' has a number of levels to it that makes the initial answer 'pay-per-click' a little more complicated. What I've tried to do here is tackle some of the more frequently asked questions...
There's only so much where you can talk about other people's SEO without showing everyone how well you do with your own. So here it is: the plumber reveals the state of his own pipes in our SEO case study #7. For those unfamiliar with Google...
Your website has a huge impact on your brand and your revenue. After all, it's your most important salesperson. But just like many salespeople, it's likely that your website sucks. I can just hear you thinking... "My website looks great! Mine...
Within our strategy of delivering effective digital strategies for clients, one of the tactics we've recommended is video. Of course, promotional videos can be expensive, but over the past few years, we've tried to make it more affordable to create..
I used to not really care what happened to my Facebook data, or much of my data. And by 'data' I mean the soft data that I pump into Facebook almost every day. Personal things like where I've been, what I've been doing, who I've been with and so...
Have you ever been to Disneyland? Or one of the Disney resorts? I have a friend who visited one of them last week and by all accounts, and the photos posted on Facebook, she had an amazing time with her partner and son. They're full of big smiles,...
Your page title and description can have a big effect on your SEO. That’s why it’s important to learn the basics of these marketing tactics so you can apply them for better rankings and overall success in your business. First, let’s start with the...
For our next SEO case study, we're looking at the consequences on SEO rankings on slow-down of other marketing channels. You can break keywords into two simple groups: unbranded keywords and branded keywords. A branded keyword is one that features a.
I recently chatted to the team at augmented reality app Realar and talked about their business and how they felt augmented reality in marketing was currently positioned and how it was going to impact marketing in the future. What's the elevator...
I started a newspaper round when I was 14. It was a local property newspaper that was delivered every Thursday. I believe it was imaginatively called 'Property News'. They would drop the newspapers off to me that day, and generally, after I got home.
I've been writing for Jeweller Magazine for a number of years now. Not on a particularly regular basis but every now and again; it's a great publication with a large reach into a highly specific industry. The fantastic editorial team reach out for..
I often find a new client Good Ads account that hasn't seen some love for a while, and this one was a perfect example. It's a perfect example for our first Adwords case study.On the face of it, it was getting a lot of clicks. It's a specific...
Earlier this year, I caught up with the development team at iFactory to discuss their theory behind what makes Magento web development so special and how they’ve used it to enhance ecommerce capability for their clients. For 13 years, iFactory has..