Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
One of the most common questions I’m asked when it comes to building digital marketing strategies is the difference between SEO and SEM (or Adwords depending on how you want to classify it) and whether online marketing budgets should be invested in..
Recently a client approached me with a challenge: when producing content for their target audience (small to medium size business owners), how do they produce information pitched at various levels of knowledge without alienating one or all of those..
When a social media platform surpasses half a billion monthly active users, even B2B companies start paying attention. Combine Instagram’s incredible reach, continuing growth, and impressive price tag (FREE), it’s something every company should be...
Having a strong presence on Facebook is no longer a luxury, but rather essential in your marketing and branding efforts. Of course, an important part of your Facebook strategy is having the right images. If you try to upload the wrong Facebook image.
An autoresponder is simply a series of email messages that you create ahead of time and then schedule to be sent out at certain time intervals or in response to certain behaviours of your subscribers (such as making a purchase). This allows you to...
Loss aversion marketing: have you ever heard the phrase: “Play to win, don’t play not to lose.”? It’s a simple concept that seems to work pretty well for most successful people: staying focused on the positive is a great strategy for long term...
If your company has more than one brand, or more than one business channel, there's probably been a discussion around whether each of those brands or channels should have their own standalone websites, or they should all be combined into one. This...
If you are receiving mediocre results with traditional forms of advertising, such as the Yellow Pages and newspapers, or are frustrated with the process of cold calling then Google Adwords is an ideal solution for you. By running an effective...
Recently, a LONG discussion erupted on the Queensland Business Group on Facebook about the merits of a landline for your business, and whether, in this day and age, it is essential for your business to have a landline. Well, the quick answer is that.
When I looked at developing my own start-up this year, I naturally gravitated to the bricks-and-mortar retail sector. My background before I launched my own marketing agency five years ago was in beer, and more specifically, in the retail marketing..