Remarketing and custom audiences are powerful tools to attract the right customers to your business and then remind them about your brand or product once they leave your site. Remarketing is possible throughout the Google network and on Facebook, Instagram and most other social channels.

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Remarketing for maximum impact

Remarketing is a concept we’re seeing more and more in today’s online marketplace, and for good reason. It works. It’s a delicate process though, and it takes a certain level of expertise to get it right.

Remarketing is the process of targeting people who have previously visited your site and putting your business in front of them again. Not everybody who visits your site will make a purchase first time around, so remarketing gives you a chance to entice them further.

Successful remarketing means tracking visitors to your site, and essentially ‘following’ them throughout the web. Don’t worry, it’s not stalking – just gently nurturing previous visitors towards a sale. If you’ve ever browsed a website and all of a sudden seen their ads in your social feeds, that’s exactly what remarketing is.

Stay Ahead of the Competition

Remarketing, when done correctly, builds brand recognition and also helps to block out your competition. It’s just life that people shop around, so remarketing helps you reinforce your message. Imagine someone first uses Google to search for a product. They find their way to your website, but don’t make a purchase. If they move on to social media channels to do more research, you don’t want them being shown ads from your competitors. A well tailored remarketing strategy helps keep you in a customer’s mind.

At Cemoh, we use analytics to understand where your customers are so that we can reinforce your brand at the right times. However, it’s important not to come across like a stalker. Carefully targeted messages on multiple platforms is the key, without overdoing it. Customers don’t like being bombarded, and it reflects poorly on your brand. That’s why the experts at Cemoh can tread that fine line for you.

We’ll also use best practice principles to ensure customers aren’t overwhelmed by your marketing. Frequency caps ensure that customers don’t feel burnt-out with your advertising. Harness the power of remarketing and take that second chance to turn leads into sales.

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Grow your business with Cemoh Services

As Australia’s only labour hire marketing agency, we offer a broad selection of key marketing services that will help you grow, with or without a Cemoh working in your business.

It’s easy to make expensive mistakes with tactics like SEO, Google Ads and so on, especially if you try to manage these complex channels yourself with little or no formal training. This doesn’t happen if you’re working with Cemoh vetted marketing consultants.

As well as recognised marketing services, we can help your business with more complicated projects such as web development, CRM implementation, marketing automation, web application development and rebranding.

The Cemoh team are all Australian-based, have many years of experience and provide ongoing feedback and reporting so you know you’re succeeding.

We can provide references from current clients on request.

Great Brands Hire Marketing Consultants Through Cemoh

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