The Great Aussie Sweet Company is one of Brisbane’s favourite lolly shops.
It’s one of South Bank's originals and has been open since 1992.
Unfortunately, this normally thriving store was forced to shut their doors for six weeks due to the Coronavirus outbreak, which meant they could not generate any revenue.
To help them survive this difficult time they successfully applied for the Queensland Government's Small Business COVID-19 Adaption Grant Program to help them implement a digital marketing growth strategy to provide an alternative source of revenue.
Prior to the pandemic, this iconic Brisbane lolly shop did not have a website and had never needed to undertake digital marketing thanks to their brilliant location in the heart of Southbank.
The government grant was put to good use and funded the development of an eCommerce store and implementation of a marketing automation platform.
We developed the e-commerce store in Shopify, as it is really easy to use and powerful.
Here is the store’s home page...
To improve online conversion rates and increase customer loyalty we also implemented a marketing automation system.
The first automation we launched was a welcome campaign.
This consisted of an exit intent popup designed as a last-ditch effort to convert visitors who are about to leave the site by offering them an attractive discount to make their first purchase.
The next automation we implemented was an abandoned cart campaign. This campaign automatically sends people who added products to their cart a series of time-delayed emails reminding them to complete their online purchase.
The website is now live and started taking orders the day it launched.
Most importantly, they are really happy and that just makes us love our job even more!
“Covid threw our SME into temporary closure. Cemoh launched us into the digital world when we had no idea where to start. They lead us every step of the way professionally and thoroughly. We now have an online shopping website and starting up a database for the future of our business. We now can look forward to thriving rather than struggling through this pandemic. Cemoh and their team have been my silver lining. I'm so grateful to have travelled this rocky road with their patience and persistence to get it done!”