03 Nov 2017
There are some very important PPC lessons you should remember when setting up your campaigns, and one of the most basic things to get right is to make sure your advert landing page matches the advert. But sometimes, even big brands make mistakes....
Blog
There are some very important PPC lessons you should remember when setting up your campaigns, and one of the most basic things to get right is to make sure your advert landing page matches the advert.
But sometimes, even big brands make mistakes. This was an advert I saw the other day.
The advert was for one of my favourite brands - Onitsuka Tiger - a very recognised sneaker brand with a large fashionable following across the world. Nothing really a problem with the ad. Clear product shot; lots of likes; call-to-action - all good in that area.
The problem occurs when you actually click the 'shop now' call-to-action on your mobile.
This is the page you see on the Tiger Onitsuka website - a category result showing '0 products found'.
The best result when I clicked on the advert should have been a product page where both sneakers viewed in the advert were available to buy, preferably with an easy, one-click checkout. The next best result would have been a category page of all of the shoes in this style and look.
Finally, the worst best result would have been the front page of website. This really is a last resort - the front page is never the best place to send a click because then it forces the buyer to go looking for what they've previously just seen in the advert.
However, instead of those options, we get a confused buyer (me!) who instantly shuts the page down and gets back to the work they should have been doing in the first place before they got distracted with Instagram! Maybe it was trying to teach me a lesson?
Fortunately, these sort of PPC lessons is a quick fix so I'm hoping whoever is running the Tiger account got the message I posed on their account.
Here are some suggested articles that are closely related to this post
This is actually one of my favourite case studies with a client because, well, you just have to look at the pattern of the journey we went on with this one - it was somewhat of a rollercoaster. As you can imagine, there's a great narrative behind...
In the interests of openness and honesty, what better way to prove a point than by using yourself as a demonstration? So I did. My website has been running for about 12 months now and due to the volume of work I've had, I've not invested much time...
Whilst it might sound like a simple question, the 'what is PPC?' has a number of levels to it that makes the initial answer 'pay-per-click' a little more complicated. What I've tried to do here is tackle some of the more frequently asked questions...
In the digital marketplace, businesses are looking for any advantage they can get over their competitors. One of those advantages you can get is through the use of Instagram Shop. It’s estimated that Instagram has over a billion users each month.
Rank your e-commerce website with this easy-to-understand guide to SEO for e-commerce websites. If you’re running an e-commerce website, you’ll know there’s one main goal: getting your products noticed. Obviously, there’s a lot more that goes..
Did you know that the total retail eCommerce sales worldwide amounted to over USD $4 trillion, with this figure set to eclipse USD $6 trillion by 2024? Did you know that Australia ranks tenth for eCommerce website sales worldwide? Did you know..