Marketing, Technology, User Experience

How is Augmented Reality Changing Marketing? And 4 Companies Who is Already Doing It?

June 30, 2021

Augmented Reality (AR) is still a relatively new technology. Using augmented reality technology in marketing still has a novelty factor, so there is a lot of interest in it from both consumers and marketers. Consumers are likely to stop and interact with AR-integrated marketing out of pure curiosity, allowing more of your marketing messages to […]

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difference between keyword types

Google Ads, Marketing, SEO

Broad, Phrase & Exact Match: What’s The Difference Between Keyword Types

June 17, 2021

Many marketers and business owners know they should be purchasing ads online to increase their traffic and conversions. But without understanding the difference between keyword types, you can waste a lot of your ad budget without getting enough sales to turn a profit. So let’s break down the difference between keyword types so you can […]

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Hiring a marketing specialist to improve your business growth

Business, Marketing

5 Reason Why Hiring a Marketing Specialist Will Be The Best Move For Your Business Growth

June 7, 2021

Every company wants to continue to grow. And you probably know that using marketing for business growth is essential. The way you communicate through your brand, engage prospects, and promote your services will ultimately influence your bottom line. But marketing in business isn’t easy — at least not anymore. Here’s why hiring someone to do […]

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virtual reality marketing becoming the go to with the use of VR headsets, see woman using this technology

Marketing, Technology

Is Virtual Reality Marketing The Way Forward?

June 4, 2021

Is virtual reality marketing the way forward? In short, yes, virtual reality is changing modern marketing, but what exactly is virtual reality? Essentially, it’s an artificial simulation, allowing users to immerse themselves in a different environment. If you think it sounds too much like science fiction and has no place in marketing, read on! Augmented […]

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5 Reason your business needs a podcast.

Business, Marketing, Technology

5 Reasons Your Business Needs a Podcast

May 21, 2021

The popularity of podcasts is booming in recent times, and while many of them are for entertainment, they’re also becoming a valuable platform for business leaders

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Business, Marketing

Can an Outsourced Marketing Manager be as Effective as an Inhouse Marketing Manager?

April 19, 2021

There is absolutely no doubt that outsourcing has changed the business landscape for the better.
Outsourcing is a way to get the help you need on a limited or contract basis, without having to hire
full-time staff. Naturally, there are benefits to having everybody you need as permanent staff
members, but not every business can afford that.

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