Marketing, PPC, Strategy
Understanding the ROI of your digital marketing endeavours is crucial for campaign success – here’s how to measure and analyse it, writes JASON LE. In the dynamic and fiercely competitive business landscape of today, digital marketing has emerged as an indispensable tool for organisations seeking to establish meaningful connections with their target audience and drive […]
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Facebook, How to Guides, PPC
Whether you’re a start-up business or an established SME, you SHOULD have a sound digital marketing strategy and be advertising on Facebook. If you still haven’t created your digital marketing strategy or need some convincing as to why one is important, make sure to check out our previous blog What is a Digital Marketing Strategy […]
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PPC, SEO
Welcome to our second, Cemoh digital marketing review guide! It’s time to crack open a thesaurus, boot up AhRefs and analyse some keywords. Keyword research and analysis are optional steps in your digital marketing review, but if SEO or blogging are important to your strategy, they’re well worth your time and not all SEO is […]
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Google Ads, PPC
Should you bid on your own brand name? This is a question that many marketers and brand owners ask whether they should or shouldn’t do. Bidding on your own keyword is the practice of placing PPC bids on your brand name. Many business owners and marketers are now realizing that it makes sense to bid […]
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Marketing, PPC
There are some very important PPC lessons you should remember when setting up your campaigns.
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