Marketing, PPC, Strategy

How To Measure the ROI Success of Your Digital Marketing Efforts

June 21, 2023

Understanding the ROI of your digital marketing endeavours is crucial for campaign success  – here’s how to measure and analyse it, writes JASON LE. In the dynamic and fiercely competitive business landscape of today, digital marketing has emerged as an indispensable tool for organisations seeking to establish meaningful connections with their target audience and drive […]

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women advertising on facebook through mobile app

Facebook, How to Guides, PPC

7 Reasons Why You Should Be Advertising on Facebook & How to Create Effective Ads

March 17, 2022

Whether you’re a start-up business or an established SME, you SHOULD have a sound digital marketing strategy and be advertising on Facebook. If you still haven’t created your digital marketing strategy or need some convincing as to why one is important, make sure to check out our previous blog What is a Digital Marketing Strategy […]

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Pain-free SEO Part 1: Keyword Research and Analysis

February 25, 2022

Welcome to our second, Cemoh digital marketing review guide! It’s time to crack open a thesaurus, boot up AhRefs and analyse some keywords. Keyword research and analysis are optional steps in your digital marketing review, but if SEO or blogging are important to your strategy, they’re well worth your time and not all SEO is […]

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Bid on your own brand name

Google Ads, PPC

Should You Bid On Your Own Brand Name in Google Ads?

January 19, 2021

Should you bid on your own brand name? This is a question that many marketers and brand owners ask whether they should or shouldn’t do.  Bidding on your own keyword is the practice of placing PPC bids on your brand name. Many business owners and marketers are now realizing that it makes sense to bid […]

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important ppc lessons

Marketing, PPC

The Most Important PPC Lessons When Setting Up Your Campaign

November 3, 2017

There are some very important PPC lessons you should remember when setting up your campaigns.

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