SEO
SEO Case Study #10: When Changing Your Site Goes Wrong
November 25, 2018
This is what can happen if you don't manage a new site migration well.
Learn MoreSome people think that SEO doesn’t apply to online ecommerce.
This is not true.
If your competitors are optimizing their site and you’re not doing anything, you’re losing money right now. Your competitors are out attracting keen customers… while your site isn’t even ranking on Google.
That’s why you need to boost search engine rankings if you want to succeed.
To start, I’ll go through the 4 key pillars of ecommerce SEO. I’ll show you how you can begin by auditing your ecommerce store. Then I’ll teach you how to conduct ecommerce keyword research, implement on-page SEO and deploy link building techniques.
If you follow these four steps, you’ll see better sales and profits in no time.
Let’s begin!
The first thing you need to do is to take care of SEO foundations.
You need to conduct an audit to make sure your current ecommerce site doesn’t have any existing on-site problems which can hurt your rankings. Regularly auditing your website is a fantastic way to ensure your site is free of SEO problems.
A website that has common SEO problems is one that:
Here’s how you can perform an audit on your site.
You can start with SEO audit tools like:
…. But below, I’ll show you how to get started with Screaming Frog.
To see whether your pages have missing canonical tags, go to the URL tab. Then scroll to the right and look at the ‘Canonical Link Element 1’ section.
The pages that have empty space are missing a canonical tag. They also may have duplicate content.
You can also use Screaming Frog to find other SEO problems like:
If you want to learn more about how to use Screaming Frog, you can find it in my detailed Ecommerce SEO Guide.
Once you’ve conducted a SEO audit, you’ll need to undergo ecommerce keyword research so you can funnel qualified organic search traffic to your store.
Unlike normal SEO keyword research, there are four additional aspects you need to consider.
These include:
When you’re optimizing on-page ecommerce SEO, there are numerous features you need to take into account.
For product pages, start with the product’s name as the H1. Then use H2 and H3 headings to explain the product’s other features.
Make sure you also include a relevant alt-tag and optimize your images so your pages load more quickly.
Before we jump into link building techniques, make sure you complete the first three pillars first. If not, you won’t see solid results when it comes to search rankings.
There are many backlinking strategies.
However, the most effective is the competitor backlink analysis. I’ll show you how you can get started by taking your competitor’s backlinking strategy and using it for your site.
You can also try other backlinking strategies like:
… and many more.
Search engines are a fantastic channel to attract qualified prospects and customers. That’s why boosting your ecommerce site’s SEO is vital if you want to remain in business.
But don’t worry.
You don’t need to spend thousands of dollars or gain superior expertise to get started.
You can begin with the 4 pillars of ecommerce SEO:
What are you waiting for?
Get started today and earn a lot more tomorrow!
SEO
This is what can happen if you don't manage a new site migration well.
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