Every company wants to continue to grow. And you probably know that using marketing for business growth is essential. The way you communicate through your brand, engage prospects, and promote your services will ultimately influence your bottom line.
But marketing in business isn’t easy — at least not anymore. Here’s why hiring someone to do your marketing could be the absolute best move for ongoing growth:
1. Navigate the Complex Modern Marketing World
Modern marketing requires various tools, techniques, and strategies to be effective. That’s why companies often hire marketers and marketing teams. Keeping up with the shifting marketing landscape is a full-time commitment.
Even if you have marketing knowledge, it may not be your core skill set. And that means that navigating the complex marketing of today can take you away from the most important tasks you need to perform to grow your business in other ways.
Even the most simple strategy requires elements like these:
- Identify your audience
- Design and collateral creation
- Creating a professional website that sells
- Making your site SEO friendly
- Promoting your brand
- Generating great content
- Managing ad spend
- Adding backlinks
- Creating paid ads
Each of these requires unique skills, and most business owners don’t have the extra time to learn them (or even do them) all.
2. Create SEO Content that Establishes Authority
It is essential to create content on a consistent basis. However, if you want to grow your business with marketing, your content needs to meet specific standards.
The right content can establish authority, engage your visitors, and communicate your brand principles. It also captures organic traffic through SEO. Today’s search results are saturated with content on virtually every topic. Producing content that cuts through the noise often requires hiring a marketing specialist or even a team.
For authoritative content that also brings in traffic, you often need to meet the following criteria:
- 1,000 – 2,000 words
- Well written and edited
- Perform keyword research
- Include the relevant keywords in the content
- Make the content engaging
- Add value to your audience through the content
Outsourcing this to someone who understands marketing for business growth allows you to meet these criteria without putting extra stress on your team.
3. Enhance Your Social Presence
90% of people with internet access are on social media, equating to over 4.2 billion users worldwide. It has never been more important to have a robust social presence.
For small to medium-size businesses, it really levels the playing field. You can compete on the same grounds as billion-dollar brands for free. But it takes the right kind of social media strategy to leverage these platforms.
Using social marketing for business growth means your content must engage your target audience enough to stand out from the crowd. And you must build a relationship over time.
For instance, building goodwill involves not just posting content but being responsive. Customers will reach out via private messages on these platforms with questions; it’s essential to answer them swiftly.
Furthermore, a disgruntled customer may even take their frustrations public by posting negative comments about your brand. All of these instances require fast, strategic thinking best solved by hiring a marketing team.
4. Research and Analyse Your Campaigns
Modern marketing campaigns are dynamic. Changing conditions such as search engine updates or target market preferences require you to evolve your strategy regularly. An effective campaign today may not work even six months from now.
Hiring a marketing specialist or team allows you to offload the work and keep up with all these changes. Here are just some of the many things that need to be researched and analysed in marketing campaigns:
- ROAS (Return on Ad Spend)
- CTR (Click-through Rates)
- Conversion rates
- Visitors to a post
- Keyword trends
Business owners will find this a difficult undertaking if they go at it alone. There simply isn’t enough time in the day for one person to do it all.
5. Optimize Your Website for More Traffic
SEO marketing in business contexts today requires expertise. First of all, creating the right content with well-researched keywords is a challenge in and of its own.
But there are other SEO elements that need to perform to optimise your website to rank higher and attract the right traffic:
- Code – Certain resources such as back-end code and hosting are essential in determining how quickly your pages load.
- Images – Images should be converted to resolutions that allow for less load on your website, increasing your site speed.
- Backlinks – The number and quality of websites that link to your business website are a major component of modern SEO.
In conclusion, business marketing is not a one-size-fits-all strategy. It requires expertise, knowledge of tools, and continuous study of techniques. Hiring a marketer often far outweighs the cost in terms of additional traffic, revenue, and brand growth.
If you want to grow your business with marketing experts, contact us today to learn more about our unique outsourced marketing approach.