David Barzilay

David Barzilay

Chief Marketing Officer

B2B Tech CMO with Expertise in Sales-Marketing Alignment & Growth Strategy

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About David

David Barzilay is a Brisbane-based fractional CMO and B2B marketing leader with 25 years of experience helping technology companies grow — from early-stage startups to global enterprise. He has held senior marketing and sales roles at Red Hat and Dell, led marketing as CMO or Head of Marketing at three Queensland technology companies (Outfit, MOVUS, and Desygner), and has run his own marketing consultancy, B2B CXO, for the past five years.

His core discipline is closing the gap between marketing and sales in B2B technology companies — building the strategy, the systems, and the alignment that turns marketing spend into measurable revenue. He has grown ARR from $600K to $2M, increased pipeline by 140% in 18 months, and closed $1.3M in enterprise deals through the kind of sustained relationship and content marketing that earns trust before it asks for business.

David works across brand positioning, integrated campaign leadership, demand generation, sales enablement, HubSpot and Marketo implementation, AI-augmented marketing workflows, and go-to-market strategy. He is fluent in the language of C-suite stakeholders, comfortable with data and attribution, and publishes his own thought leadership on LinkedIn — including practitioner-level articles on product marketing, enterprise sales strategy, and innovation ecosystems.

He is available for fractional CMO engagements across Brisbane and remotely.

Experience

Fractional CMO & Growth Strategist | B2B CXO

Marketing Leadership (2020 – Present)

Delivered strategic and hands-on marketing leadership for software and professional services clients, focusing on growth, account expansion, and international market entry. Designed and executed go-to-market strategies, improved marketing-sourced pipeline, and adopted AI tools for campaign effectiveness.

Chief Marketing Officer | Desygner

Enterprise Sales & Marketing (2020 – 2020)

Led global marketing and sales teams supporting SaaS and enterprise sales. Established brand governance, led partner enablement, and aligned messaging to government stakeholder needs.

Head of Marketing | MOVUS

Marketing Function Scaling (2018 – 2019)

Established and scaled the marketing function for an industrial IoT business. Founded brand, digital, and media strategy, delivering leads and national brand awareness.

Marketing Manager → Head of Partnerships | Outfit

Cross-Functional Leadership (2015 – 2018)

Played a key role in product marketing strategy, feature set rollout, major enterprise partnerships, and content strategies. Managed strategic accounts and supported brand storytelling.

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