Connect with Australia's top 1% of marketing leaders through Cemoh. Our Fractional CMOs deliver strategic direction and execution oversight without the full-time executive cost.
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A Chief Marketing Officer (CMO) is responsible for developing, implementing, and overseeing a business's entire marketing strategy. They drive revenue growth, structure marketing teams, plan campaigns, manage budgets, and ensure brand consistency across all channels.
However, hiring a full-time CMO isn't always practical – especially for growing businesses. A Fractional CMO is a senior marketing executive who provides the same high-level leadership and strategic oversight, but on a flexible, part-time basis. Instead of committing to a full-time salary, businesses get expert marketing direction at a fraction of the cost.
At Cemoh, our Fractional CMOs help businesses scale, refine their brand, and optimise their marketing strategy—whether for a few hours a week or as an ongoing part-time resource.
A Fractional CMO handles all the responsibilities of a full-time CMO, but on a scalable, cost-effective basis. Their role includes:
A Fractional CMO creates and executes a customised marketing strategy that aligns with your business goals—whether it's brand positioning, demand generation, or digital marketing growth.
If you have an existing marketing team, your Fractional CMO provides leadership, guidance, and performance oversight to ensure every campaign delivers measurable results.
Marketing success depends on having the right people in the right roles. A Fractional CMO helps recruit, train, and structure a marketing team that fits your company's needs.
Your branding should be cohesive and recognisable. A Fractional CMO ensures your brand identity, messaging, and content are aligned across digital, print, and social channels.
Whether it's SEO, PPC, content marketing, or social media advertising, a Fractional CMO oversees data-driven marketing strategies to drive traffic, engagement, and conversions.
Marketing isn't just about execution—it's about delivering ROI. A Fractional CMO monitors KPIs, conversion rates, and campaign performance, making data-backed decisions to improve results.
Our proven process ensures you're matched with a Fractional CMO who understands your industry, aligns with your goals, and delivers measurable results.
We start by deeply understanding your business goals, marketing challenges, and team structure. This helps us identify the perfect Fractional CMO with relevant industry experience and expertise.
Our proprietary matching process connects you with pre-vetted Fractional CMOs who have proven track records in your industry. You'll be introduced to CMOs who can deliver the strategic leadership you need.
Your Fractional CMO will develop and execute a tailored marketing strategy, leading your team and tracking performance. Regular reporting ensures you see clear ROI and progress towards your goals.
No one in Australia has a bigger pool of vetted marketers. Choose from 779+ experts, each screened by senior marketers before they join — so you get genuine choice, not whoever happens to be available.
Our team has decades of marketing experience. We are marketers, so we know how to match the right talent to the right business.
No long-term contracts. Hire full-time, part-time, or project-based — scale up or down as your business needs change.
Skip the agency markup. Get direct access to senior marketing talent at a fraction of the cost of a full-time hire or traditional agency.
How much do marketers cost?When you hire Fractional CMOs through Cemoh you receive access to our online platform to give you full visibility.
See all of the days your Fractional CMOs have completed, receive notification emails and contact reports
Full invoicing transparency. Every invoice lists the service and date delivered all in a secure portal
Engage with your Fractional CMOs, comment and see a record of all activities in your timeline
A full-time CMO typically costs $200,000+ a year once superannuation, bonuses and leave are counted. Through Cemoh you pay a transparent day rate for only the days you need — no salary, no super, no lock-in.
Average Fractional CMO day rate via Cemoh
$1,264/day
≈ $166/hour · based on 289 real rates from vetted Cemoh consultants.
One day a week is about $61,000 a year — around 70% less than a $200,000+ full-time hire.
Rates vary by industry experience, scope and time commitment.
Here are some of our top-rated Fractional Chief Marketing Officers who can help transform your business.
Marketing Strategist
I maximise marketing ROI with Landing pages, CRO and Pixel Optimisation
Chief Marketing Officer
Helping Australian businesses grow with expert digital marketing, eCommerce strategies, and tailored action plans.
Chief Marketing Officer
A passionate, energetic and focused marketing, communications and business consultant dedicated to driving results, and growth for your brand.
Chief Marketing Officer
Experienced Marketing Executive Driving Brand Growth and Leadership
Marketing Strategist
A highly experienced marketing consultant specialising in brand and campaign strategy.
Chief Marketing Officer
Results-driven Marketing Leader with Strategic Vision and Content Expertise
Like what you see? Tell us about your needs and we'll match you with the right expert.
"Sara has been fantastic, hit the ground running and we're excited to have her on the team!"
Christy Gridley
Sentis
"Very fast, pleasing creative, grasped our brand identity quickly, increased engagement on socials, and easily adapted into our team."
Melissa Martin
Sleepy's
"Cemoh are the real deal. With so much experience between them, they're knowledgeable in all things digital and SEO — but they're all about their clients and getting results."
Hiring locally? Explore our dedicated Fractional CMO pages for each Australian capital.
Find answers to common questions about hiring a Fractional CMO through Cemoh.
A Fractional CMO is an experienced marketing leader who works with your business on a part-time or project basis, providing strategic direction without the full-time cost. By bringing executive-level insight to your marketing function, they help drive growth and improve ROI while remaining flexible to your operational needs.
A Fractional CMO offers the strategic oversight of a seasoned marketing executive but at a fraction of the cost of hiring a full-time CMO. This is particularly advantageous for small to medium-sized businesses that may not have the budget for a permanent senior marketing professional but still want high-level expertise and guidance.
Cemoh has a robust vetting process to ensure each Fractional CMO has proven expertise in your industry or a similar sector. After learning about your goals, we match you with the best candidate and facilitate a seamless onboarding process, setting clear objectives and key performance indicators from the outset.
Fractional CMOs on Cemoh average around $1,264 a day, and you only pay for the days you engage — at one day a week that's a small fraction of a $200,000+ full-time CMO salary. View our rate guide for current market rates. We'll work with you to find a solution that aligns with your budget while delivering the executive-level expertise you need.
The time commitment can vary depending on the scope of the role and your specific needs. Some businesses may need only a few hours per week of strategic input, while others require a more hands-on approach. We work with you to determine a schedule and deliverables that make sense for your objectives.
Should your business outgrow the part-time model, we can help facilitate the transition to a full-time senior marketing role through our CMO recruitment service, ensuring a smooth handover from the Fractional CMO to a permanent team member who can continue driving your marketing strategy forward.
Some of the latest Fractional Chief Marketing officer articles from our blog.
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Choosing between fractional marketing support and a fractional CMO can shape your business growth. Learn how a fractional CMO provides strategic leadership while freelance marketers handle execution, helping CEOs scale smarter.
Many CEOs misunderstand the fractional CMO role, seeing it as part-time or industry-limited. In reality, fractional CMOs deliver strategic leadership, guide marketing recruitment, and drive growth.
A fractional CMO is a seasoned marketing pro. Think of them as your on-demand marketing strategist—there when you need them, without the hefty commitment.
If you need to scale up your marketing without draining your budget, here are ten reasons why a Fractional CMO could be the best decision you make for your business in 2025.
A recurring challenge for most B2C companies is successfully reaching and engaging with their target audience. The digital marketing landscape is an evolving one which can be overwhelming for businesses to effectively navigate the complexities of...
Great organisations rely on Cemoh to hire the best marketers, full-time, part-time and freelance.
Tell us what you need and our team will hand-pick a shortlist of vetted Fractional CMOs suited to your business, usually within 48 hours.
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