Alex Pilotto
Marketing Strategist
Ads | Landing Pages | CRO for B2B & B2C | Lead Gen 🚀
About Alex
Technical Marketer with 10+ years of experience across performance marketing, conversion optimisation and digital growth for B2B and B2C businesses. I specialise in solving complex acquisition and conversion challenges from strategy through implementation, combining paid media, CRO, UX, analytics, tracking and marketing technology. My technical experience includes HTML, CSS, JavaScript, Liquid, custom tracking, integrations and automation, complemented by hands-on experience in UX design and conversion copywriting.
Experience
WebProfits
Principal Consultant (2024 – 2025)
Led acquisition and conversion funnel strategy across client accounts.
- Relaunched webprofits.com.au in six weeks, leading UX and conversion copy. Increased conversion rate by 327.8% and lead volume by 439.32% over six months versus the previous period, with YoY gains of 194.81% and 221.33% respectively. Implemented a qualified-lead strategy using pixel optimisation to improve lead quality and built acquisition funnels for ebooks and case studies.
- Scaled media spend for a major Australian real estate brand with a $750K budget over 10 weeks, delivering 50.6% YoY growth in lead volume while reducing CPL by 2.42%, despite media costs increasing 47% YoY. Also developed landing page copy and ran A/B tests.
- Reworked the acquisition funnel for a new Australian real estate player, introducing new media channels and a new creative strategy. Within three months, increased form leads by 657.14% while reducing CPL by 82.86%, and increased website calls by 293.22% while reducing CPA by 67.00%.
- Designed UX and wrote conversion copy for an Australian education provider, generating 53.13% more leads despite 14.65% less traffic and increasing paid-channel conversion rate from 2.67% to 10.13%.
Alex Pilotto
Growth Marketer & Consultant (2016 – Present)
White-label performance marketing, CRO and digital growth strategy for Australian agencies, alongside a small portfolio of direct clients.
- Scaled the direct-to-consumer channel for a local QLD supplier from 5% to 30% of total revenue by improving the acquisition funnel through landing pages, CRO and paid media. Delivered +128% YoY online sales growth in 2024, +14% YoY in 2025 (limited by stock availability), and +49% YTD in 2026.
- Scaled lead volume and improved lead quality for Australia’s largest strata management group, reducing average CPL by 14%, 47%, 54% and 59% respectively across the first 4 months of optimisation. Introduced dedicated landing pages and A/B testing, while consulting on MQL-to-SQL conversion best practices (speed, routing, AI enablement).
- Relaunched an international Shopify Plus beauty brand in 90 days, introducing a new subscription strategy and optimised website UX across layout, visuals and copy. Increased revenue by 40.53% and conversion rate by 67.9% in the first 30 days versus the previous 30, with no increase in traffic or ad spend. Subscription AOV increased by 48.7% in Australia and 55.9% in the US and Canada.
- Led digital marketing and CRO projects for brands including Luxury Escapes, Woolworths, G.J. Gardner and Open Universities through white-label agency partnerships. Results remain confidential under NDAs.
- Completed 250+ consulting days through CEMOH.com for Australian brands, covering strategy and execution across PPC, CRO and SEO. Currently featured on the CEMOH homepage.
Key Skills
Qualifications
Inbound Certified (2020)
Hubspot
Customer acquisition specialist (2018)
DigitalMarketer.com
eCommerce Marketing specialist (2018)
DigitalMarketer.com
Testimonials
"Alex has proven to be an invaluable asset to our team, seamlessly integrating and consistently delivering on all expectations over the past few weeks. Her contributions have greatly enhanced our productivity."
Lifeshape International
Key Industries
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