Summary
Sally Elliot is an expert copywriter specialising in content strategy and creation. She combines tried-and-true techniques with one-of-a-kind creativity to deliver content that helps businesses get found online.
Sally Elliot is copywriter, content strategist and certified digital marketing professional with a background in visual arts and creative writing. She started her marketing career as a digital marketing generalist, but started her own business and specialised in copywriting in 2019. Now, she help startups and SMEs with SEO, content creation, web copywriting, Ad copywriting, EDM campaigns, branding and social media planning and execution. Sally has worked in the legal industry, the not-for-profit sector and in startup and SME businesses, and she has a passion for all things environment, sustainability and social justice.
Experience
Temperature Checks
Content Strategist
- Developing content strategy
- Creating and editing Instagram content
- Social media engagement
- Scheduling social media content
- Writing blog articles
- Interviewing people for articles and social media content
- Content optimisation (SEO, topic research, data analysis)
OnScreen Designs
Content Strategist
- Managing 4 x monthly content packages for agency’s clients
- Content strategy, research and management
- Writing and scheduling blog content
- Writing and scheduling social media content (Facebook, Twitter, Instagram)
- Content optimisation (SEO, topic, hashtag research)
- Ad hoc web copywriting
BERK Labs
Google Ads Copywriter
- Developing ad copy across a range of Google ad formats
- Undertaking regular self-directed Best Practice training
- Writing hundreds of headlines and captions based on thousands of keywords per account
- Writing ads for a range of companies from SaaS & tech to performers, clothing retailers and health stores
- Creating ads within a pre-built account structure (ad creation and optimisation after budget, targeting, campaign variables created by agency director)
- Optimising ads until ‘Very good’ or ‘Excellent’ score