03 Jul 2023
Small businesses should be pivoting their digital marketing practices to all-in-one platforms – Kristy Hunter explains why. Marketing is a critical aspect of any business, and it's essential to have the right tools to support your marketing...
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Small businesses should be pivoting their digital marketing practices to all-in-one platforms – Kristy Hunter explains why.
Marketing is a critical aspect of any business, and it's essential to have the right tools to support your marketing strategy. However, managing multiple marketing tools and platforms can be overwhelming and stressful, particularly for small business owners and teams. This is where all-in-one marketing platforms come in. These platforms allow business owners and freelance marketers to manage all your marketing activities in one place, eliminating the need to use multiple tools and platforms.
All-in-one marketing automation platforms, like Brighter Marketing, make it easy for teams to streamline the marketing process and drive real business growth. Instead of switching between tools to create and publish content, CRM, manage email marketing campaigns, operate ecommerce channels and track website analytics, marketing personnel can do it all from a single platform. This can significantly reduce the time and effort required to manage your marketing activities.
One significant advantage of an all-in-one marketing platform is that they eliminate the need to try to connect different tools together. When using multiple marketing tools, it can be challenging to ensure that they all work together seamlessly. This can lead to lost time and productivity as team members spend valuable time trying to troubleshoot technical issues. With an all-in-one marketing platform, all the necessary marketing automation tools and features are integrated in real-time.
Another significant benefit of using an all-in-one marketing platform is that it can save your team up to 50% of their time on tasks like content management for landing pages, email campaigns, and social media management. Instead of switching between tools to create and publish content, teams can do it all from a single platform making it beneficial for small marketing teams or business owners who have limited resources that require time efficiency.
When choosing the best all-in-one marketing platform, it's essential to find the right platform for your business. This starts with developing your marketing strategy and defining the activities based on your business goals. Once you have a plan in place, you'll know exactly what you need to succeed. For example, if you plan to focus on email marketing, you'll want an email marketing platform that offers robust email marketing features. If you plan to focus on social media marketing, you'll want a platform that includes social media management.
Using an all-in-one solution marketing platform can also help businesses cut subscription pricing costs significantly. When using multiple tools, the costs can quickly add up if you're paying for multiple subscriptions. With an all-in-one marketing platform, you only need to pay for one subscription, which can be significantly more cost-effective. This can be particularly beneficial for small businesses or those with limited marketing budgets.
In addition to streamlining marketing solutions and cutting costs, all-in-one marketing platforms can also drive revenue for your business. By having all your marketing functions in one place, you can better track the success of your campaigns and make data-driven decisions about how to improve them.
Kristy Hunter is the director and co-founder of Brisbane based Hunter Marketing Co. With a widespread and diverse background of digital marketing experience, Kristy enjoys working with forward-thinking businesses, both large and small who understand the power that marketing has to offer. Her growth focused mindset has identified the power AI has to offer, resulting in the imminent launch of Brighter Marketing – a marketing platform that streamlines your marketing process and drives real business growth, all in one place.
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