About Tom
12 years in marketing and SEO, most of that spent figuring out where leads actually come from.
I run a Sydney-based SEO agency, working with around 24 clients across SEO and Google Ads, mainly local service businesses where a lead usually means a phone call, form submission or booking rather than an online checkout.
I also built Lead Recorder to solve a problem I kept seeing with clients: Google Ads says there are conversions, the client says the phone isn’t ringing, and no one can clearly see what’s actually happening.
Lead Recorder helps businesses track where their leads come from, connecting calls, forms and bookings back to the search, ad or post that generated them.
We also publish our own data openly, including sample sizes, limitations and the marketing statistics we’ve tried to verify but couldn’t.
Experience
Lead Recorder
Founder (2026 – Present)
Lead tracking for agencies and small businesses. See exactly which ad, search or post brought every call, form and booking.
SEO Growth
Managing Director (2022 – Present)
SEO Growth is a results-driven SEO agency specialising in helping businesses improve their online presence, increase organic traffic, and generate high-quality leads. With over a decade of experience, the agency works primarily with local service businesses.
Search Engine Optimization Specialist
Deputy (2021 – 2022)
Managed SEO strategies and optimisation for clients, focusing on improving search visibility, organic traffic and lead generation.
AIM Marketing Acquisitions
Sales And Marketing Specialist (2015 – 2016)
Supported sales and marketing activities, helping develop client relationships and drive new business opportunities.
adi.tv
Marketing Media Coordinator (2013 – 2014)
Coordinated marketing and media activities, supporting campaigns, content and promotional initiatives.
Custard Online Marketing Limite
Search Engine Optimization Analyst (2012 – 2013)
Analysed search performance and supported SEO campaigns to improve website visibility, rankings and organic traffic.
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