Sherif Keryakes
Marketing Manager
Experienced Brand & Marketing Leader with Multicultural Expertise
About Sherif
Strategic and creative brand and marketing leader with 20+ years' experience in developing and delivering integrated campaigns that drive growth across multicultural markets. PhD in Tourism & Marketing, MBA in Marketing. Skilled in brand strategy, digital marketing, stakeholder management, and crisis communication. Fluent in English & Arabic.
Experience
SalamAir (Oman's national low-cost carrier)
Director of Marketing & Digital Sales (2018 – 2025)
Led brand strategy and repositioning, integrated marketing campaigns, strategic partnerships, crisis communication, and team management. Achieved substantial revenue growth and customer expansion. Managed marketing budget and maintained P&L accountability.
Air Arabia (UAE-based low-cost airline group)
Group Marketing Manager (2006 – 2013)
Directed marketing strategy and campaigns across multiple international destinations. Managed agency relationships, campaign budgets, and cross-functional teams. Supported marketing for subsidiary brands.
Key Industries
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