Samantha Shah

Appointed as the first cmo to establish the agency's executive marketing capability and lead strategic consulting engagements for high-growth businesses. Partnered with founders and leadership teams across technology, fintech, finance and professional services to uncover customer value, refine positioning and develop commercial go-to-market strategies.

Appointed as the company's first CMO to establish its Australian presence and build an English-first global brand. Led major brand transformation, including repositioning, rebranding, and go-to-market strategy, while driving digital transformation across six international offices, multiple languages, and new market expansion. Major focus on building global 2-sided marketplaces.

Appointed as the company's first Global cmo to establish international marketing leadership in the Americas and ANZ. Built and led a team of 10 while transforming the customer experience and digital landscape spanning acquisition, content, social, public relations, field marketing, and creative services.

Helping founders and CEOs answer one of the most important questions: why should customers choose you? I partner with leadership teams to uncover what customers actually value, then align positioning, brand, and commercial strategy around it. Most businesses don't have a marketing problem. They have a clarity problem.

I specialise in customer insight, strategic positioning, and commercial growth. Whether launching something new, repositioning an established business, or driving transformation, I help businesses articulate why they're worth choosing, strengthen internal marketing capability, and translate strategy into commercial outcomes.

Directed all aspects of product marketing for a portfolio of 11 software products including leading field marketing, go-to-market planning, positioning, product launches, demand generation, competitive analysis, thought leadership, channel and internal training, sales enablement and digital marketing programs.

The BC Chapter of the American Marketing Association (BCAMA) is an non-profit designed to celebrate and elevate marketing. As the Director of Marketing Communications + Special Events, I led all aspects of member, public, and media communications to support awareness, membership, engagement, and participation for 18 annual events. I managed a high-performing team who executed high-intensity, responsive programs to deliver cutting-edge programming and membership value.