Rob Scott
Chief Marketing Officer
Growth Marketing Leader with Expertise in SaaS Marketing and Digital Campaign Management
About Rob
Rob Scott is a Growth Marketing Leader with expertise in pipeline-owning marketing functions in SaaS environments. He excels in demand generation, paid acquisition, attribution infrastructure, and AI-assisted workflows to connect marketing spend directly to revenue. Rob has led marketing teams, managed digital campaigns, and driven brand repositioning for platforms such as ShiftCare and Coviu. He has also worked as a Digital Marketing Officer for Allianz Trade and managed acquisition strategies for various clients independently. Rob holds a Bachelor of Commerce Degree in Management Sciences and has certifications in Google Ads and Analytics.
Experience
Coviu
Head of Marketing (2025 – Present)
Rebuilt and owned marketing function for a virtual care management platform, overhauled Google Ads, launched new channels, and improved website conversion rates by 58%.
ShiftCare
Head of Marketing (2023 – 2025)
Led growth marketing for an all-in-one care management platform, developed attribution infrastructure, and scaled subscriptions and marketing budget. Grew the marketing team from 2 to 6 while maintaining ROI discipline.
ShiftCare
Digital Marketing Manager (2022 – 2023)
Managed marketing function, overhauled Google Ads, and implemented AI workflows for lead enrichment at a virtual care management platform.
Victor & Flo
Digital Campaign Manager (2020 – 2022)
Managed digital campaigns for diverse clients, achieved a sustained 1,500%+ ROAS for eCommerce client across Google and Meta.
Allianz Trade
Digital Marketing Officer (2016 – 2018)
Managed digital marketing, oversaw 13 APAC websites, and built a LinkedIn social selling program for a trade credit insurer.
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