Rebecca Lloyd
Chief Marketing Officer
Experienced Fractional CMO driving strategic marketing and revenue growth
About Rebecca
Rebecca Lloyd is a Fractional Chief Marketing Officer with expertise in strategic marketing, lead generation, and customer acquisition for technology, professional services, and SME businesses. She has achieved significant results such as $1.5M+ in pipeline generation, $7M enterprise deals, and 1100% ROI campaigns. Rebecca excels in go-to-market strategy, brand positioning, CRM, marketing operations, and team leadership. With experience in executive stakeholder management, budget planning, and digital marketing, she delivers measurable growth and enhances executive brands. Rebecca collaborates with CEOs to develop marketing strategies, CRM systems, and scalable lead generation models. She has successfully repositioned companies, improved lead quality, and enhanced reporting visibility, streamlining marketing processes. Rebecca's proficiency extends to various tools like Google Analytics, Google Ads, WordPress, and chatbots. She stands out for her ability to translate complex ideas into actionable strategies that drive business growth.
Experience
Fractional Chief Marketing Officer
Fractional Chief Marketing Officer (2023 – Present)
Partnering with founders to create marketing and go-to-market strategies, enhance scalability in marketing systems, boost pipeline growth, and streamline reporting and performance. Achievements include generating $1.5M+ in qualified pipeline, securing a $7M enterprise contract, and achieving $120K–$180K revenue from a $10K investment. Implemented CRM, automation systems, and reporting dashboards for improved performance and visibility.
Brand Strategist & Marketing Consultant
Brand Strategist & Marketing Consultant (2021 – 2023)
Worked with founders to establish personal brands through content marketing, podcasting, and thought leadership strategies. Developed multi-channel content plans, managed production processes, and expanded audience reach. Helped clients secure speaking engagements, industry recognition, and increased inbound business inquiries.
E-Commerce Marketing & Business Strategy Consultant
E-Commerce Marketing & Business Strategy Consultant (2021 – 2021)
Provided consulting services to early-stage e-commerce businesses focusing on growth, digital marketing, and business positioning. Contributed to go-to-market strategies, customer acquisition channels, and business growth direction.
Key Industries
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