Olivia Muir
Brand Strategist
Experienced Creative Leader with Expertise in Brand Strategy & Stakeholder Engagement
About Olivia
Olivia Muir is an experienced Creative Leader with expertise in brand strategy, creative direction, customer experience design, and marketing communications.
She holds a Bachelor of Design in Visual Communication Design from QCA, Griffith University, and a Master of Business in Marketing from the University of Queensland.
Olivia has a proven track record in providing strategic advice and leadership in branding, managing multidisciplinary teams, and delivering creative projects. She excels in stakeholder engagement, brand governance, and brand transformations. Olivia's consultancy offers strategic business, brand, and marketing services to values-led business owners and leaders. Throughout her career, she has led teams and projects, demonstrating strong leadership skills and the ability to drive successful outcomes.
Experience
Brand Consultant - Self Employed
Consultant (2021 – Present)
Provides strategic business, brand, and marketing services to values-led business owners and leaders, specialising in brand transformations from research to implementation.
Queensland University of Technology (QUT)
Manager, Brand and Creative (2019 – 2021)
Provided strategic advice and leadership in branding for Executive Leaders and the wider University. Led a multidisciplinary team to deliver design, branding, photography, and videography services, focusing on brand awareness, student recruitment, reputation, and research projects.
Sabio (P4 Group)
Creative and Digital Director (2018 – 2019)
Led the Creative Studio and Digital Marketing Team, pitching and delivering brand projects and campaigns for state and national brands.
State Library of Queensland
Marketing Manager (2017 – 2018)
Led a team of marketers delivering strategic marketing and communications for exhibitions, programs, events, awards, and fellowships.
The Edge, State Library of Queensland
Marketing Communications Manager (2014 – 2017)
Led strategic marketing and communications, developed integrated campaigns, key partnerships, publicity, internal communications, and market research.
Queensland Museum
Community Engagement Lead (2014 – 2014)
Developed and implemented creative projects, installations and events, collaborating and partnering with over 30 organisations.
Qualifications
Master of Business (Marketing) (2019)
University of Queensland
Bachelor of Visual Communication Design (2010)
Griffith, QCA
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