Mandy Williams
Chief Marketing Officer
Experienced Marketing Leader Driving Business Growth
About Mandy
Mandy Williams is a seasoned marketing and commercial growth leader with over 25 years of experience across various industries. She excels in brand strategy, campaign development, stakeholder engagement, and customer experience. Mandy has a successful track record in startups, consulting, and corporate environments, delivering integrated marketing strategies and leading large-scale campaigns. She is known for her collaborative, commercially minded, and solutions-focused approach. Mandy's expertise lies in helping businesses identify growth opportunities, strengthen market presence, and establish meaningful connections with their target audience.
Experience
Vicinity Centres Pty Ltd
Brand Marketing Manager (2024 – Present)
Lead integrated brand, customer engagement and commercial marketing initiatives supporting asset performance and customer growth. Collaborated with stakeholders and managed campaign delivery, stakeholder engagement, and digital platforms. Delivered initiatives that increased market share, strengthened brand equity, and secured a place as a finalist in the Property Council of Australia Marketing Awards.
University of Queensland, UQ Business School
Sessional Academic - Special Interest Tourism (2024 – Present)
Delivered tertiary-level teaching in tourism, focusing on regional development and industry capability. Led industry discussions to build student career readiness and application of real-world concepts.
Mandy Williams Pty Ltd
Chief Executive Officer (2023 – Present)
Established and led a consulting practice focusing on strategy, brand, and engagement programs across hospitality, tourism, and commercial sectors. Conducted audits, developed strategies, and provided guidance to drive business growth and market presence.
Brisbane City Council
Principal - Business Activation and Engagement (2023 – 2023)
Managed business activation and engagement initiatives within the Suburban Business Hub, driving precinct performance. Coordinated business engagement, delivered place-based campaigns, facilitated connections, and supported precinct activations.
The Coffee Commune
Management Consultant - CMO (2023 – 2023)
Led brand repositioning and partnership framework development to enhance engagement and commercial performance. Increased membership and engagement through digital platforms and secured national partnerships, leading to organizational growth and transformation.
Foodie Coaches
Head of Strategic Partnerships & Events (2020 – 2022)
Led national engagement programs and support initiatives for a hospitality business coaching organization, enhancing brand presence and industry connections. Expanded partnerships, delivered industry support initiatives, and facilitated international expansion efforts.
Enterprise Friday
Founder & Director (2017 – 2020)
Transformed industries impacting multiple small businesses. Created strategic platforms, redefined value propositions, and supported business growth and development through mentoring and strategic planning.
Seasons & The New Spanish Bar & Grill
Chief Executive Officer (2006 – 2017)
Led end-to-end operations for award-winning hospitality venues, driving revenue growth, community initiatives, and regional tourism impact. Advocated for regional development and elevated the profile of the Sunraysia region.
Curve Creative, Regional Product Development
Founder & Director (2000 – 2006)
Established a regional marketing and product development agency, delivering initiatives to support regional tourism and business sectors in collaboration with local stakeholders.
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