Lauren Mastrocola

I’m a brand, communications and marketing leader with nearly a decade of experience across agency and in-house roles. Much of my career has been spent in sectors where trust and storytelling matter most: disability and NDIS, retirement living and aged care, property development and not-for-profit.

I’m strategic and commercially minded, but still hands-on. I’m happiest turning a complex business challenge into a clear plan, then bringing the people and channels together to deliver it.

Today, I lead brand and marketing for MySolas, an NDIS technology platform, and its sister provider Aspire Hub. As the first company hire, I built the marketing function from the ground up across brand, campaigns, content, CRM, SEO and AI search, PR, paid media and stakeholder communications.

Before that, I was an Account Director at Pitch Public Relations, where I led a nine-person multidisciplinary team. I spent more than four years as communications partner to Reside Communities and also worked with Lendlease, Pradella, The Committee for Brisbane and Norweld Australia. Highlights include national launch coverage for Norweld with an estimated reach of 8.6M+, and coaching an intern to a PRIA Golden Target Student of the Year award. I started my career at Aveo, where I wrote Aveo Newstead’s award-winning National Retirement Living Awards entry.

What I bring:

• - Brand strategy, positioning and governance across multiple audiences

• - Integrated campaigns, launches and go-to-market

• - PR, issues management and human-centred storytelling

• - Content strategy, SEO and AI-enabled workflows

• - Team, agency and stakeholder leadership

I’m open to senior brand, communications and marketing roles, as well as select freelance and fractional projects.