Lauren Duffy
Marketing Strategist
Strategic marketing leader with 20+ years of commercial experience across multiple industries
About Lauren
Lauren Duffy is a strategic marketing leader and full-stack digital marketer with over 20 years of experience in various industries. She has a proven track record in building marketing functions, launching products, and driving growth in startup and enterprise environments. Lauren has worked in fractional, contract, and advisory roles, partnering closely with founders and leadership teams to execute strategies. Her skills include marketing strategy, B2B and SaaS marketing, brand positioning, customer lifecycle management, and stakeholder management.
Experience
Greenlife Industry QLD
Marketing & Comms Manager (2026 – Present)
Leading marketing strategy for Queensland's nursery industry. Managing email marketing, content production, and member engagement.
Zendit
Head of Marketing (2025 – 2025)
Established brand positioning, messaging, and go-to-market strategy pre-product launch. Collaborated with sales and product teams to drive marketing initiatives.
LouD Marketing
Founder & Consultant (2024 – Present)
Founded and led a marketing consultancy providing fractional CMO, strategy, and advisory services. Led marketing initiatives across multiple channels and coached founders and in-house teams.
Business Foundations
Digital Advisor (2024 – 2026)
Provided advisory services for small businesses on digital marketing channels and strategies. Supported businesses to improve digital visibility and growth.
foundU
Head of Marketing (2024 – 2024)
Defined ideal customer profiles, optimized marketing strategy, and exceeded sales targets. Managed customer lifecycle initiatives and improved brand awareness.
Queensland Rural Fire Service
Volunteer Firefighter (2023 – Present)
Supporting bushfire prevention and emergency response through training and operations.
Evrima Technologies
Senior Marketing Manager (2023 – 2024)
Led recruitment marketing for clinical trials, optimized targeting, and delivered omnichannel engagement strategies in a regulated healthcare environment.
Australia Wide First Aid
Head of Marketing (2022 – 2023)
Developed and executed marketing campaigns, managed CRM migration, and brought SEM management in-house.
RADIO 4EB
Radio Broadcaster (2018 – Present)
Co-hosting and broadcasting a monthly Scottish program on a multicultural community radio station.
Jumbo Interactive
Various Positions (2016 – 2022)
Held multiple roles including Marketing Manager, Scrum Master/Team Lead, Marketing Solutions Architect, and Digital Marketing Specialist. Managed marketing teams, budgets, and implemented martech solutions for digital lottery products.
Key Skills
Qualifications
MSc Marketing (2008)
University of Strathclyde
BSc Product Design & Engineering (2007)
University of Dundee
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