Kristy Hunter
Chief Marketing Officer
A seasoned and passionate marketer who understands the power of marketing and branding for the success of forward-thinking businesses.
About Kristy
About Kristy
Strategic Marketing Expertise
Are you a forward-thinking business ready to take the next step but looking for strategic marketing support? Kristy brings more than 20 years of marketing and branding experience, helping businesses build strong foundations and develop marketing strategies that deliver measurable growth.
Experience with Leading Brands
Throughout her career, Kristy has worked with and consulted for some of Australia's most recognised organisations, including the Royal Flying Doctor Service, Lorna Jane, Queensland Cricket, and Subway.
Working across both global brands and growing businesses has given her the experience to solve complex marketing challenges with creativity, commercial thinking, and a results-driven approach.
Helping SMEs Grow
After establishing her own marketing strategy and brand consulting business more than eight years ago, Kristy has partnered with small and medium-sized businesses to develop practical, integrated marketing plans that support sustainable business growth.
She believes that great marketing isn't just about great ideas—it's about creating strategies that can be successfully implemented and measured.
A Collaborative Approach
Kristy lives by the philosophy that "teamwork makes the dream work." She believes the best outcomes come from collaboration, clear communication, open-minded thinking, and maintaining a strong customer focus throughout every stage of a project.
Areas of Expertise
Kristy's experience spans a broad range of marketing disciplines, including:
- Brand Strategy
- Marketing Strategy
- Campaign Strategy
- Project Management
- Workshop & Training Facilitation
- Social Media Strategy
She particularly enjoys supporting leaders across professional services, manufacturing, technology, and start-up businesses.
Beyond the Office
When she's not working with clients, you'll likely find Kristy:
- At the gym
- Spending time with family at the beach
- Enjoying a coffee walk with close friends
- Listening to the SmartLess or Good Hang podcasts
Her curiosity, energy, and love of continuous learning carry through to both her professional and personal life.
Experience
Hunter Marketing Co.
Director & Marketing Strategist (2018 – Present)
Marketing, communications, and brand strategy.
Development of marketing plans (digital and traditional activities).
In-house support - resourcing, training of marketing/admin staff, and budgeting.
Social media strategy, content planning and creation, and digital marketing activities. Email marketing and copywriting for website, landing pages, and social media.
Corporate social responsibility and management strategy.
Tomkins Commercial & Industrial Builders
Marketing & Communications Manager (2017 – 2018)
Creation, management, and execution of digital and social media strategy, planning and execution.
Branding and management of marketing collateral.
Event management for internal stakeholders.
Competitor and marketing research and analysis.
Responsible for marketing budget.
Management, supervision, and mentoring marketing staff.
SmartCap Technologies
Marketing Manager (2015 – 2017)
Developing, implementing, and executing the strategic marketing plan, including digital and social media, brand management, and corporate ID.
Deployment of marketing campaigns using traditional and digital marketing tactics, from ideation and implementation to execution (international markets - USA, South Africa, South America, Australia, India, SE Asia).
Event strategy and management for tradeshows, speaking events, and conferences domestically and internationally.
Management and coordination of photo shoots, video production, and all marketing collateral.
Building strategic relationships and partnering with key industry stakeholders, agencies, and vendors.
Management, supervision, and mentoring marketing staff.
Insights from Kristy
Key Skills
Qualifications
Post Graduate Degree - Marketing (Masters) (2018)
Griffith University
Diploma of Business, Marketing (1999)
Russo Institute
Key Industries
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