Jonathon Shipton
Marketing Strategist
B2B Marketing Consultant
About Jonathon
I'm a B2B marketing consultant based in Brisbane. I work with businesses with small marketing teams that need someone senior across SEO, HubSpot, content and website development.
I've spent my career in hands-on marketing roles and recently went out on my own. So I build things, publish things, and measure what happened. SEO strategy and execution, HubSpot CMS website builds and migrations, content planning, LinkedIn campaigns, workflows. I'm comfortable running marketing end-to-end or slotting in alongside an existing team where there's a gap.
Open to fractional, part-time, or project-based work. If you need someone who does the thinking and the doing, get in touch.
Experience
Jonathon Shipton
B2B Marketing Consultant (2025 – Present)
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Brand chemistry
Strategist (2023 – 2026)
Developed and executed integrated lead generation and brand awareness campaigns for B2B organisations across Australia
Managed end-to-end SEO strategies, including technical audits, keyword research, content optimisation, and AI overview positioning
Led complex website migrations from WordPress, Typo3, and other CMS platforms to HubSpot, including site architecture planning and content migration
Built, published, and managed client websites, implementing custom modules and templates
Designed and implemented marketing automation workflows in HubSpot for lead nurturing and customer journey optimisation
Developed and managed LinkedIn advertising campaigns with audience targeting and conversion optimisation for B2B lead generation
Created Account-Based Marketing (ABM) strategies and campaigns for enterprise B2B prospects
Conducted strategic campaign performance analysis and KPI reporting across multi-channel marketing initiatives
Provided client relationship management and strategic marketing consultation to B2B organisations
Orchestrated cross-platform campaigns integrating SEO, paid media, social media, and email marketing
Quality assured content created by content writers, designers, and videographers
Managed digital marketing projects, coordinating internal teams, freelancers, and client stakeholders
Brand chemistry
Content Writer (2022 – 2023)
Created and published content for B2B organisations, including blog posts, case studies, marketing emails, ebooks, and social media
Conducted technical website and SEO audits, keyword research, and content optimisation
Quality assurance of content created by other writers, freelancers, and contractors
foundU
Social Media & Content Specialist (2021 – 2022)
Interviewed customers to write case studies and testimonials for SaaS platform
Managed social media content strategy and publication across multiple channels
Helped drive website rebuild project, including content strategy and SEO optimisation
Developed organisation-wide content marketing strategy
Aveo Group
Content Writer (2020 – 2021)
Applied customer segmentation research to write copy for websites, brochures, and advertising
Created content strategy based on customer insights and SEO research
Managed blog content and social media for senior living and wellness brand
Key Skills
Qualifications
Bachelor of Business Management (Marketing) (2017)
The University of Queensland
Bachelor of Journalism (2017)
The University of Queensland
Key Industries
Software & Tools
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