Jana Tann

First senior strategy hire at Excite Media, a digital agency specialising in SEO/AEO, SEM, Meta ads, branding, websites, organic content and social media. Led digital marketing strategy across 150+ B2C, eCommerce and B2B clients and new business pitches.

➔ Client-facing digital marketing strategy lead, managing accounts from first sales call through to delivery.

➔ Partnered with account managers and marketing specialists to run quarterly business reviews with key clients, bringing senior strategic input to strengthen relationships and grow accounts.

Identified and closed upsell and cross-sell opportunities across new channels, expanded services and larger campaigns, driving additional revenue.

➔ Won a Web Excellence Award for eCommerce strategy work for Tackle Warehouse. Within 30 days of restructuring targeting, refining creative and fixing the website’s cart abandonment flow, cost per purchase dropped 73% to $38.91 and revenue reached $8,053.27 from $1,134.64 in ad spend (7.1x ROAS on $38 a day).

➔ Served as the escalation point for at-risk clients, developing and delivering new strategies to retain accounts and reduce churn.

➔ Analysed performance metrics including CPA, conversion rates, lead quality and channel ROI to inform strategy and commercial decisions.

➔ Led, trained and mentored 20+ team members in strategy, CRO, campaign planning and data analysis, building strategic thinking across the team.

➔ Developed new product offerings and the processes to scale them, creating additional revenue streams.

➔ Launched Lionel Messi’s first global fragrance, bringing the world’s greatest footballer into a new consumer category, and developed the eCommerce strategy and go-to-market plan alongside Game On Product Group and Chemist Warehouse.

➔ Developed Lactalis’ Pauls APAC brand campaign addressing the complex challenge of marketing cow’s milk to a predominantly lactose-intolerant market.

➔ Led Containers for Change (COEX) summer campaign, driving record-breaking engagement and delivering the program’s most successful month ever, as recognised in the Minister’s press release.

➔ Conducted and documented behaviour change research and campaigns for Health & Wellbeing Queensland, encouraging children, teenagers and regional Queensland to adopt healthier eating habits and increase physical activity.

➔ Led and mentored a high-performing marketing team of campaign managers, copywriters and coordinators.

➔ Developed and executed end-to-end marketing strategies, campaigns, and go-to-market plans for technology and SaaS clients.

➔ Oversaw the full project lifecycle for all client website projects, from planning and design to deployment, driving efficiency and client satisfaction.

➔ Oversaw B2B demand generation, social media strategy and sales alignment to drive pipeline growth.

➔ Designed and optimised paid media campaigns, automated workflows, and customer journeys to maximise engagement and conversion.

➔ Delivered Queensland Government COVID-19 crisis campaigns for the Department of Premier and Cabinet (DPC), ensuring timely, high-impact public communication.

Served as senior agency lead for Suncorp Bank, delivering 40+ integrated campaigns in 12 months across banking, insurance and product lines. Managed a $1million+ creative production budget.

➔ Managed the Griffith University account, overseeing 50+ campaigns spanning student recruitment and brand initiatives.

➔ Led Transport and Main Roads’ most successful campaign, “Is it worth it?” (Phone and Seatbelt cameras), achieving the highest recall in the department’s history.

➔ Delivered numerous large-scale behaviour change campaigns and websites for Queensland Government and public sector clients, including:

Cross River Rail – consumer behaviour change campaigns

Queensland Health – Obesity & Vaccination campaigns

Queensland Family and Child Commission – Talking Families

Queensland Treasury Corporation

Queensland Department of Education

➔ Developed national brand and customer campaigns for Flight Centre and Corporate Traveller.

➔ Contributed to Ramsay Health Care global brand strategy.

Managed campaigns for The University of Western Australia, Perth Zoo, HBF Chemist, P&N Bank, and Road Safety WA.

Managed media publisher campaigns for Nike, Adidas, Old Spice, T Mobile, and more.

Advertising Executive