Darren Porter

Darren Porter

Chief Marketing Officer

Experienced Fractional CMO transforming businesses into growth engines

Queensland, Australia
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About

I provide executive marketing leadership to businesses that have outgrown fragmented marketing and need clear direction, accountability and commercial outcomes.

Over the past 15+ years, I have operated at a CMO level across agency and in-house environments, leading strategy, teams and growth initiatives across multiple industries. In 2024, I founded Resen Digital to focus exclusively on Fractional CMO engagements, working directly with founders and leadership teams to transform marketing from disconnected activity into a structured growth engine.

Businesses bring me in when they have hit a ceiling. When marketing is active but not effective. When agencies are delivering output but not outcomes.

My role is to take ownership of strategy, align internal and external teams, and build the commercial architecture required to improve performance, efficiency and EBITDA.

Experience

The Resen

Founder & Fractional CMO (2024 – Present)

Founder & Fractional CMO | 2024 – Present

Founded Resen Digital to deliver senior-level marketing leadership without the overhead of a full-time CMO, initially providing digital marketing strategy before evolving into a dedicated Fractional CMO model.

Partner directly with founders and CEOs to provide embedded marketing leadership

Lead strategic audits, growth planning and marketing system design

Architect acquisition engines aligned to revenue and commercial outcomes

Align internal teams, agencies and specialist partners under a unified strategy

Implement performance frameworks focused on ROI, efficiency and growth

Mentor and develop internal marketing capability to ensure long-term sustainability

Focus: Transitioning businesses from fragmented marketing activity to structured, accountable growth systems.

Key Skills

Project Management Campaign Strategy Digital Marketing Brand Strategy Marketing Strategy

Qualifications

Graphic Reproduction (1990)

Sydney School Graphic Arts

Key Industries

Insurance & Financial Services Mining Not-For-Proft Professional Services SaaS

Software & Tools

Google Search Console Google Analytics SE Ranking Screaming Frog HubSpot Mailchimp ActiveCampaign Klaviyo Google Keyword Planner Google Ads

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