Daniel Horta

I am a Sydney-based performance marketing specialist with 10+ years across B2B SaaS, ecommerce and lead generation. I am currently Head of Demand Generation at Splose and offer focused freelance paid media support alongside my permanent role.

My core services are Google Ads and Meta Ads audits, campaign strategy and optimisation, GA4/GTM and conversion tracking reviews, CRO recommendations and commercial reporting. I also have hands-on LinkedIn Ads and TikTok Ads experience, and have implemented and tested Meta Pixel and Conversions API on WordPress.

Selected career results include reducing CPA from approximately AUD $37 to AUD $5 in the first 60 days of a US acquisition launch at Year13; helping an Incubeta ecommerce client grow annual revenue from approximately AUD $22M to AUD $28M; and reducing CPA by 30% for Digital Rhinos' largest client. These are separate projects and historical results, not forecasts or guarantees.

My total freelance capacity is a maximum of 10 hours per week across all clients, including meetings and execution. Any new scope must fit within remaining capacity. Meetings are easiest on Tuesday afternoons and Thursdays, Sydney time; execution is more flexible within Australian daytime hours.

I provide creative briefing, copy, testing and analysis. Design, photography and video editing/production must be supplied by the client or a separate creative specialist. Native Brazilian Portuguese; fluent English and Spanish.