Bronwyn Cook
Event Marketing Specialist
B2B marketing leader with a creative touch & operational precision. Proven track record in driving brand impact through strategic programs.
Summary
Bronwyn Cook is a strategic B2B marketing leader with a creative touch and operational precision. With a proven track record in leading marketing programs, she excels in developing and executing innovative marketing strategies, managing programs campaigns, and driving brand impact through content, events and social.
Bronwyn has experience in roles such as Head of Marketing at Mastering SAP, Director at B Marketing, Field Marketing Manager at Sitecore, and Senior Account Director at McCorkell & Associates.
She has successfully managed marketing efforts, developed multi-channel programs, collaborated with global teams, and achieved outstanding results in building brand awareness and revenue generation.
Bronwyn is proficient in using technology tools like Salesforce, HubSpot, Canva, WordPress, and Events Air.
- B2B Marketing Strategy
- Content Strategy & Marketing
- Event Strategy & Marketing
- Demand & Lead Generation
- Account Based Marketing
- Lead Nurture & Email Programs
- Brand Marketing
- Social Media Marketing & Social Selling
- Marketing Program Management
Experience
Mastering SAP
Head of Marketing, APAC (2024 - 2025)
Responsible for leading all event marketing efforts to build brand, build market position, and generate revenue. Developed and executed marketing strategies, managed campaigns, and analysed performance metrics. Successfully increased LinkedIn and email channel engagement rates. Used technology stack including Salesforce, HubSpot and EventsAir.
B Marketing
Director, Independent Marketing Consultant (2023 - 2023)
Consulted B2B IT organisations and agencies on strategic and executional programs. Worked with clients on ABM programs, multi-channel enterprise programs, re-brands, and event management.
Sitecore
Manager, Field Marketing ANZ (2020 - 2023)
Owned key programs, events, and initiatives to generate demand, increase revenue, and build brand awareness. Achieved significant growth in revenue targets and successfully designed ABX marketing programs.
McCorkell & Associates
Senior Account Director & Head of B2B Strategy (2014 - 2019)
Led integrated campaigns and programs for B2B clients, managed end-to-end project management, and provided strategic consultancy. Led successful tender processes for clients like Australia Post and SAP ANZ.
Green Hat
Account & Programs Manager, Green Hat Marketing Manager (2010 - 2014)
In this role Bronwyn ensured that Green Hat delivered efficient and effective lead nurture programs and demand generation campaigns that achieved the client’s objectives and were delivered to scope on time and within budget.
Bronwyn was also primarily responsible for all marketing projects for Green Hat, ensuring that all projects were delivered within the specified budgets & timeframes and meet the planned objectives and targets.
Qualifications
Information Technology, Information Management (1997)
QUT (Queensland University of Technology)