Alexis Fenton
Chief Marketing Officer
Start-Up Global CMO / Fractional | Global GTM Expert | Chief Brand Architect | Investor, Speaker, and Mentor
About Alexis
Alexis Fenton is a globally recognised start-up marketing Fractional CMO, creative strategist, brand architect, and keynote speaker with over two decades of experience building magnetic brands across Australia, the UK, the USA, and Southeast Asia. Recently serving as the Founding Chief Marketing Officer (Fractional) of ByFeelings and prior - Butter Baby, one of Asia’s most innovative and IP character-led experiential F&B brand launches by Nick & Henry Burch, Alexis is at the forefront of culture-shaping experiences that blend content artistry, technology, and community through a lens of universe-building storytelling.
Known for transforming startups into household names, Alexis has driven growth across industries including beauty, fashion, lifestyle, wellness, entertainment, travel, and tech. Her superpower lies in fusing narrative marketing with cultural intuition - crafting brands that don’t just convert, but connect.
A fearless communicator and natural connector, Alexis has spoken on global stages including SXSW Sydney, AdNews Live, and Swimming Australia’s Olympian Summit, and appeared on numerous podcasts discussing everything from marketing, brand-building and motherhood to confidence and founder resilience.
She is also a trusted strategic advisor and investor, sought after for her ability to spark momentum in early-stage businesses through lean go-to-market strategy, viral content ecosystems, and emotionally intelligent leadership. Whether moderating global panels, launching multimillion-dollar brands, or helping founders find the soul of their business, Alexis brings a rare blend of clarity, edge, and commercial creativity that consistently sets her apart.
Experience
ByFeelings
Founding Chief Marketing Officer (Fractional) (2026 – 2026)
Developed the go-to-market launch strategy and first-year marketing roadmap for a new women’s midlife and sexual wellness brand entering the Australian market.
- Built the full GTM strategy across positioning, launch architecture, PR, podcast, community, social, experiential, influencer and brand storytelling.
- Directed the foundational marketing ecosystem including research, campaign strategy, creative direction, content systems, community, expert positioning, agency management, UGC and team structure.
- Led cross-functional planning across brand, growth, content and commercial priorities.
Butter baby
Founding Chief Marketing Officer (Fractional) (2025 – 2026)
Led go-to-market, brand launch and international expansion strategy for Nick and Henry Burch's character-led experiential F&B brand across Southeast Asia and the USA.
- Built the brand’s launch and growth engine across social, PR, content, creator strategy, paid media, merchandise, collaborations and experiential.
- Developed the storytelling and world-building strategy that helped establish a highly engaged consumer community.
- Led launch campaigns, market expansion planning and commercial growth initiatives across multiple regions.
- Built and managed local and global marketing teams and agency partners.
- Worked across brand development, franchisee and investor positioning, growth strategy and market-entry planning.
Brandfluff
CEO and Founder (2020 – Present)
Founded and lead a global marketing consultancy working across entertainment, beauty, technology, fashion, wellness, FMCG, lifestyle and professional services.
- Advise founders, CEOs and leadership teams on brand strategy, go-to-market, launch, scale and international expansion.
- Lead Fractional CMO engagements across Australia, Asia, the UK and USA.
- Develop integrated strategies across brand, social, content, PR, creators, partnerships, experiential, community and growth.
- Create founder-led marketing, personal brand and thought-leadership systems.
- Lead creator, ambassador and influencer strategy across multiple global markets.
- Mentor and advise founders and emerging businesses on marketing, positioning and growth.
InspireCycle
Head of Marketing and Brand (2016 – 2019)
Led brand, marketing and national growth strategy for an Australian boutique fitness business.
Developed and executed integrated marketing strategy across digital, social, events, partnerships and customer acquisition.
- Led brand positioning, customer experience and market expansion.
- Oversaw acquisition and retention strategy across CRM, paid media and content.
- Worked across sales, marketing and franchise operations to create a consistent national brand experience.
- Led performance planning, reporting and optimisation across marketing channels.
Love Group Entertainment
Global Marketing Director (2013 – 2016)
Led marketing, brand development and market expansion across luxury hospitality and entertainment businesses in Australia and Thailand.
- Led brand launches and ongoing marketing across multiple venues and markets.
- Managed integrated campaigns spanning digital, social, PR, partnerships and events.
- Directed large-scale events, collaborations, sponsorships and talent partnerships.
- Led cross-functional teams across marketing, events, operations and commercial activity.
- Developed market-entry and growth strategies for premium consumer brands.
CBS Media New York
Integrated Marketing Specialist (2012 – 2013)
Worked across integrated sales and marketing campaigns for brands, startups and tourism clients in New York.
- Developed multi-platform marketing solutions spanning radio, digital, experiential and live activations.
- Worked directly with clients on campaign concepts, partnerships and branded content.
- Supported business development and integrated sponsorship opportunities.
- Helped translate client objectives into consumer-facing marketing campaigns.
Brandfluff (USA)
CEO and Founder (2010 – 2012)
Ran an independent marketing consultancy while based in New York, working across beauty, hospitality and lifestyle brands.
- Developed social media, content and brand marketing strategies for consumer businesses.
- Worked with established beauty and salon brands on customer engagement and digital marketing.
- Produced lifestyle and beauty editorial content for a major US publishing platform.
- Supported emerging brands with positioning, content and audience development.
Gina Conway AVEDA Salons and Spas
PR, Events and Marketing Director (2007 – 2010)
Led marketing, PR and events for a multi-location luxury salon and spa group in London.
- Owned brand, marketing and PR strategy across the group.
- Led forecasting, reporting and commercial marketing planning.
- Managed integrated campaigns spanning PR, partnerships, events, customer marketing and brand collaborations.
- Led teams across multiple locations and worked closely with operational leadership.
- Produced luxury events, fashion partnerships and VIP brand collaborations in the UK and Europe.
Warner Village Theme Parks
Publicity Assistant (2003 – 2007)
Worked across publicity, media relations, entertainment and major event activity for a portfolio of theme parks.
- Coordinated filming schedules, media calls, launches, seasonal campaigns and attraction unveilings.
- Managed celebrity, VIP and media appearance schedules across multiple properties.
- Coordinated major film and television crews on site.
- Supported publicity, talent management, scheduling, budgeting and event logistics.
Key Skills
Qualifications
Bachelor of Communications (2006)
Griffith University
Software & Tools
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