Alexis Fenton

Researched and developed the full GTM launch and year 1 strategy for this new midlife category leader in women’s sexual wellness, and am in process of pre-launch rollout for the Australian market.

- Crafting and implementing the full go-to-market strategy, positioning the brand as a culturally disruptive category leader through integrated launch architecture spanning PR, podcast, community, social, experiential, influencer and brand storytelling.

- Directing the foundational marketing ecosystem, including research, campaign strategy, creative direction, content systems, community platforms, expert-led authority positioning, agency management, podcast development, UGC pipelines, and crossfunctional team structure with high impact commercial initiatives.

Created the full GTM brand launch and year 1 strategy, and led the brand’s explosive Indonesian pre-launch and expansion across Asia and the USA. Butter Baby is character led dessert universe owned by Nick & Henry Burch, sons of fashion designer Tory Burch.

- Launched two record-breaking and viral Jakarta stores with over 15000 attendees, 30m impressions, 35k social tags, celebrity collabs, & a viral LA pop-up, with no paid spend until month 5.

- Built and scaled a full-stack marketing engine spanning social, PR, content, paid, influencer, merchandise, collabs and events.

- Trended worldwide on X and on social by building a cult following via storytelling, merch drops, and immersive event marketing.

- Executed data driven growth strategies that directly drives topline revenue - exceeding targets and championing experimentation across all marketing layers to attract franchisees and investors.

- Hired a highly functioning local and global team including agency partners.

Built and scaled a global marketing consultancy, partnering with top brands in entertainment, beauty, tech, fashion, wellness, FMCG, and lifestyle. Led strategy, social media, content, events, influencer management, and market expansion.

- Led launch, scale and expansion for start-ups globally across Aus, Asia, UK and USA

- Transformed product and service based businesses including driving 1B+ social media Instagram impressions and 100% MoM growth for 2 years for 1 lead client.

- Conceptualized TikTok Australia’s first-ever event, reaching 98m.

- Managed thousands of ambassador & influencer partnerships for clients globally - Asia, UK, USA and Australia.

- Mentor, advisor and investor for brands and individuals globally

Led brand strategy and national expansion for the first boutique fitness rhythm-riding brand, driving 300% MoM revenue growth through omnichannel marketing and digital innovation.

- Developed and executed full-funnel marketing strategy, integrating digital, social, events, and B2B/B2C partnerships

- Optimised acquisition & retention, leveraging CRM, paid media, and content-driven engagement.

- Led all sales & marketing channels & franchisees, ensuring seamless brand experiences across digital platforms.

Led brand development, market entry, and revenue growth for three luxury hospitality venues in AUS & THAI, driving premium consumer engagement and high-profile partnerships.

- Launched and scaled three venues, overseeing marketing, events, and brand expansion across Australia and Thailand.

- Directed a cross-functional team of 60+, optimising operations.

- Produced 800+ guest high-profile events with celebrity talent, luxury sponsorships & global partnerships.

Led sales & marketing campaigns for start-ups & tourism boards in NYC across digital, events, radio and in person activations.

- Sold multi-platform marketing solutions, integrating on-air, digital, experiential event strategies and mentorship.

- Contracted with key brands for social marketing strategy incl. AVEDA Estee Lauder, Barrio Foods Restaurants & Scott J Salons.

- Manhattan based beauty blogger for Examiner.com - platform had 20m monthly views

Led marketing, and PR for a multi-location luxury London salon & spa group, driving revenue & brand prestige for celebrity clientele.

- Drove 30-150% MoM revenue growth, scaling three luxury London salons through high level PR and Marketing strategy.

- Led complete strategy with ownership of forecasting & reporting.

- Managed a team of 100 across integrated marketing campaigns, providing data-driven insights to elevate brand revenue growth.

- Orchestrated high-profile events, from fashion shows with Jean Paul Gaultier to VIP events in Monaco with TopShop, & FashionTv